Sills Cummis & Gross Brand Score: 71/100 - Brand-Ready tier

A Regional Powerhouse Since 1971

Sills Cummis & Gross (sillscummis.com) scores 71 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Legal brands, in the 30th percentile of 4918 Legal brands.

AI Snapshot

Sills Cummis & Gross is a U.S. corporate law firm founded in 1971. It represents national and international businesses, organizations, and individuals on complex legal matters. The firm positions itself as a leading regional practice with the scope and expertise to handle sophisticated corporate legal issues, combining decades of regional legal knowledge with the capacity to serve clients beyond its immediate geographic base.

Key facts about Sills Cummis & Gross

Brand Name	Sills Cummis & Gross
Domain	sillscummis.com
Industry	Legal
Founded	1971
Main Competitors	Gibbons P.C. (81/100), McCarter & English (75/100), Lowenstein Sandler (80/100), Day Pitney (77/100), Riker Danzig (83/100), Connell Foley (74/100)

Evidence

Moz Domain Authority 38/100 vs category average 39 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.

Ranked #4,247,355 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.

Sills Cummis & Gross appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.

The homepage meta description reads "To aggressively represent the interests of national and international clients with skilled legal counsel." (No meta description) - this is the summary AI engines are most likely to quote.

Structured data on the homepage: 1 JSON-LD block(s), Breadcrumb/Website schema, og:title, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.

AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.

Detected tech stack: Cloudflare, WordPress, Ghost.

Social footprint: verified profiles on X (Twitter), Facebook, Instagram; no detected presence on LinkedIn, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.

0 Reddit mentions - community discussion signals real-world reputation to AI models.

Does AI know Sills Cummis & Gross?

Live results from asking a general-purpose AI assistant about the brand, checked October 2026.

When asked "What is Sills Cummis & Gross?", Claude could identify the brand as of October 2026. Sills Cummis & Gross is a New Jersey-based law firm, headquartered in Newark, known for its full-service corporate, litigation, and real estate practices serving businesses and individuals primarily in the New Jersey and New York markets. Best known for Being one of New Jersey's leading full-service law firms, particularly strong in corporate law, litigation, and white-collar defense.

When asked "Best brands similar to Sills Cummis & Gross?", Claude would recommend Sills Cummis & Gross as of October 2026. It's a well-regarded regional firm with a strong reputation in New Jersey legal circles, so I'd mention it if someone asked about top firms in that area or state.

People Also Ask About Sills Cummis & Gross

Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.

Who are Sills Cummis & Gross's main competitors?

Sills Cummis & Gross's main competitors in Legal: Gibbons P.C. (81/100), McCarter & English (75/100), Lowenstein Sandler (80/100), Day Pitney (77/100), Riker Danzig (83/100).

Sources: Brand Analyzer scan

How visible is Sills Cummis & Gross in AI search?

Sills Cummis & Gross has limited AI-search visibility, scoring 39/100 on Brand Analyzer's AI visibility composite (visibility 41, trust 23, recommendation 53). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.

Sources: Sills Cummis & Gross official site

When was Sills Cummis & Gross founded?

Sills Cummis & Gross was founded in 1971. Sills Cummis & Gross operates in the Legal category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.

Sources: Wikidata

Does ChatGPT recommend Sills Cummis & Gross?

Sills Cummis & Gross scores 53/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Legal options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.

Sources: Sills Cummis & Gross official site

What is Sills Cummis & Gross?

Sills Cummis & Gross is a U.S. corporate law firm founded in 1971. It provides legal representation to businesses, organizations, and individuals on national and international matters, positioning itself as a leading regional firm with the capability to handle sophisticated, complex legal issues.

Sources: Sills Cummis & Gross official site

How can Sills Cummis & Gross improve its AI discoverability?

Sills Cummis & Gross can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.

Sources: Sills Cummis & Gross official site

Who uses Sills Cummis & Gross?

Sills Cummis & Gross is used by businesses, organizations, and individuals-both national and international-seeking experienced legal representation for complex corporate matters.

Sources: Sills Cummis & Gross official site

Recommendations

• Improve meta descriptions for AI - Write clear, concise meta and Open Graph descriptions that answer 'what does this company do?' in 10-30 words. AI systems rely heavily on these to summarize your brand. (impact: high, effort: quick_win)
• Add an FAQ section - Create a Frequently Asked Questions section with FAQ schema markup. AI systems often source answers directly from FAQ content. (impact: medium, effort: moderate)
• Boost search engine authority - Your Moz Domain Authority indicates limited search ranking potential. Improve it by building high-quality backlinks, optimizing on-page SEO, and publishing authoritative content. (impact: medium, effort: major)
• Build a content ecosystem - Add a blog, documentation, or help center to your website. A rich content ecosystem signals brand maturity and authority. (impact: medium, effort: major)
• Build web authority and backlinks - Grow your domain's authority by earning backlinks from reputable sites, publishing valuable content, and engaging in industry communities. Higher domain authority improves both search rankings and brand perception. (impact: medium, effort: major)

AI visibility

Sills Cummis & Gross scores 39/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.

Sills Cummis & Gross has a weak AI-visibility profile at 39/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (53/100) and its weakest is trust (23/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #4,247,355 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 38/100 and thin schema.org structured data. In a live check, Claude could already identify Sills Cummis & Gross from memory (October 2026) - a sign these signals are paying off.

Visibility - 41/100

• Wikipedia presence - 18/40
• Wikidata entity - 23/25
• Web popularity (Tranco) - 0/20
• Reddit visibility - 0/15

Trust - 23/100

• Domain Authority - 8/30
• Backlink trust (spam score) - 0/10
• Schema.org structured data - 11/25
• Knowledge graph anchors (sameAs) - 0/15
• llms.txt convention - 0/10
• Reddit sentiment (heuristic) - 4/10

Recommendation likelihood - 53/100

• robots.txt AI bot permissions - 30/30
• Sitemap.xml presence - 10/10
• Help center / Docs hub - 0/15
• FAQ presence - 0/15
• Category-relative authority - 10/20
• Category leader signals - 3/10

Score breakdown - 7 dimensions

The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.

• Name Quality - 68/100
• Digital Presence - 94/100
• Visual Identity - 100/100
• Messaging Clarity - 100/100
• Trust Foundation - 89/100
• AI Discoverability - 55/100
• Brand Authority - 13/100

Peer brands

Ranked closest to Sills Cummis & Gross: Signature Resolution (71/100), Schoenherr (71/100), Sinnamon Lawyers (71/100), SKW Schwarz (71/100).

A step up - brands to learn from: Xeinadin (81/100), Workpro (81/100).

Category leader: Law.com (96/100).

Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.

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