Your source for card making supplies
Simon Says Stamp (simonsaysstamp.com) scores 77 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among E-commerce brands, Other brands, in the 48th percentile of 8770 E-commerce brands.
Simon Says Stamp is an e-commerce retailer specializing in card making and papercrafting supplies. It offers clear stamps, dies, stencils, inks, cardstock, and embossing folders, combining its own exclusive product lines with items from popular craft brands. The company positions itself as a leading online destination for card makers and crafters, serving customers of all skill levels who seek quality tools and materials for handmade card and scrapbook projects.
| Brand Name | Simon Says Stamp |
|---|---|
| Domain | simonsaysstamp.com |
| Industry | E-commerce, Other |
| Main Competitors | Michaels (87/100), Joann (88/100), Scrapbook.com, Altenew (86/100), Lawn Fawn (78/100), The Ton, Ellen Hutson LLC, Spellbinders (85/100) |
Moz Domain Authority 51/100 vs category average 44 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #151,923 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Shop Simon Says Stamp for card making supplies, clear stamps, dies, stencils, ink, cardstock, embossing folders and more from Simon Says Stamp and your favorite craft brands." (Meta description: 27 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, og:title, og:description, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, Shopify, Ghost, Vue.
Social footprint: verified profiles on Instagram, YouTube, X (Twitter), GitHub; no detected presence on Facebook, LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Simon Says Stamp?", Claude could identify the brand as of September 2026. Simon Says Stamp is an online craft supply retailer specializing in stamps, dies, paper, ink, and other card-making and scrapbooking materials. It's also known for its associated blog and community that showcases card-making tutorials and inspiration using its products. Best known for Being a leading online retailer for card-making and papercrafting supplies, including exclusive stamp and die collaborations with popular designers.
When asked "Best brands similar to Simon Says Stamp?", Claude would recommend Simon Says Stamp as of September 2026. It's a well-established and respected name in the papercrafting and scrapbooking supply niche, often mentioned alongside other top craft retailers.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Simon Says Stamp's main competitors in E-commerce: Michaels (87/100), Joann (88/100), Altenew (86/100), Lawn Fawn (78/100), Spellbinders (85/100).
Sources: Brand Analyzer scan
Simon Says Stamp offers clear stamps, dies, stencils, ink, cardstock, and embossing folders for card making and scrapbooking. It carries both its own exclusive product lines and products from other well-known craft brands, providing a broad range of supplies for paper crafting projects.
Sources: Simon Says Stamp official site
Simon Says Stamp is an online retailer of card making and papercrafting supplies, including clear stamps, dies, stencils, inks, and cardstock. It sells both its own exclusive product lines and products from other well-known craft brands, catering to crafters and card makers.
Sources: Simon Says Stamp official site
Simon Says Stamp has limited AI-search visibility, scoring 36/100 on Brand Analyzer's AI visibility composite (visibility 5, trust 53, recommendation 71). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Simon Says Stamp official site
Simon Says Stamp scores 71/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Simon Says Stamp official site
Simon Says Stamp is used by card makers, scrapbookers, and crafting enthusiasts of varying skill levels who are looking for quality stamps, dies, and other paper crafting supplies for their creative projects.
Sources: Simon Says Stamp official site
Simon Says Stamp can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Simon Says Stamp official site
Simon Says Stamp is known for offering a curated selection of card making supplies, including clear stamps, dies, and stencils, and for carrying exclusive products not available elsewhere alongside items from top craft brands. It is recognized within the papercrafting community as a major supplier for card makers and scrapbookers.
Sources: Simon Says Stamp official site
Simon Says Stamp is popular among crafters because it offers a wide, curated selection of clear stamps, dies, stencils, inks, and cardstock from top craft brands, combined with exclusive products not found elsewhere. This combination appeals to card makers and scrapbookers of all skill levels looking for quality and variety in one place.
Sources: Simon Says Stamp official site
Simon Says Stamp scores 36/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Simon Says Stamp has a weak AI-visibility profile at 36/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (71/100) and its weakest is visibility (5/100). It benefits from a global traffic rank of #151,923 (Tranco), a Moz Domain Authority of 51/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no strong Wikidata entry. In a live check, Claude could already identify Simon Says Stamp from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Simon Says Stamp: Sierra Designs (77/100), Blackbelt Commerce (77/100), SINGULART (77/100), Sleep Country Canada (77/100).
A step up - brands to learn from: Zoo Med Laboratories (81/100), ZonGuru (81/100).
Category leader: DHL (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.