24/7 Live Betting Content for Operators
SIS (sis.tv) scores 86 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Media & Entertainment brands, Technology brands, Other brands, in the 85th percentile of 11999 Media & Entertainment brands.
SIS (sis.tv) is a global supplier of live betting content for sportsbook operators, providing racing, esports, and live numbers draw products. The company delivers over 630,000 betting events annually as an end-to-end content solution, aiming to help sportsbooks drive revenue through reliable, high-margin offerings. SIS positions itself as a trusted 24/7 provider of comprehensive betting content used by sportsbook operators and gambling businesses worldwide.
| Brand Name | SIS |
|---|---|
| Domain | sis.tv |
| Industry | Media & Entertainment, Technology |
| Main Competitors | Sportradar (92/100), IMG Arena (80/100), Genius Sports (89/100), Inspired Entertainment (78/100), 1X2 Network, Kambi Group (86/100) |
Moz Domain Authority 38/100 vs category average 54 / leader 100 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #857,323 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
SIS appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Easily add racing, esports and live numbers content to your sportsbook. High quality betting content from a brand you can trust." (Meta description: 21 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: WordPress, Ghost.
Social footprint: verified profiles on X (Twitter), LinkedIn, Instagram, YouTube, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is SIS?", Claude could identify the brand as of September 2026. SIS (Sports Information Services) is a UK-based media company that provides live streaming, data, and betting content for horse racing, greyhound racing, and other sports to bookmakers and betting shops worldwide. Best known for Supplying live racing and sports betting content/data feeds to bookmakers and betting shops.
When asked "Best brands similar to SIS?", Claude would recommend SIS as of September 2026. It's a well-established, specialized player in sports betting media content, so it would be a relevant mention for betting/racing data services comparisons.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
SIS's main competitors in Media & Entertainment: Sportradar (92/100), IMG Arena (80/100), Genius Sports (89/100), Inspired Entertainment (78/100), Kambi Group (86/100).
Sources: Brand Analyzer scan
SIS has limited AI-search visibility, scoring 42/100 on Brand Analyzer's AI visibility composite (visibility 36, trust 45, recommendation 51). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: SIS official site
SIS offers live betting content across three main categories: racing, esports, and live numbers draws. These are delivered as an end-to-end solution intended to help sportsbook operators enhance their offerings and generate revenue through high-margin content.
Sources: SIS official site
SIS scores 51/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: SIS official site
SIS is a global supplier of live betting content, providing sportsbook operators with racing, esports, and live numbers draw products as an end-to-end solution.
Sources: SIS official site
SIS supplies sportsbook operators with live betting content, delivering over 630,000 betting events yearly across racing, esports, and numbers draws, functioning as a comprehensive end-to-end content provider.
Sources: SIS official site
SIS can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: SIS official site
SIS's content is used by sportsbook operators and gambling businesses that seek reliable, engaging betting content-such as racing, esports, and numbers draws-to enhance their product offerings and increase revenue.
Sources: SIS official site
SIS is known for supplying high-volume, 24/7 live betting content-covering racing, esports, and numbers draws-to sportsbook operators globally, positioning itself as a trusted, comprehensive content provider in the betting industry.
Sources: SIS official site
SIS scores 42/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
SIS has a limited AI-visibility profile at 42/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (51/100) and its weakest is visibility (36/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #857,323 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 38/100 and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify SIS from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to SIS: Sharethrough (86/100), San Francisco Chronicle (86/100), Skeptic (86/100), Sketchbook (86/100).
A step up - brands to learn from: Yr (91/100), Yamaha Corporation (91/100).
Category leader: Complex (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.