Protecting what matters most online
McAfee (siteadvisor.com) scores 71 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Technology brands, SaaS brands, in the 27th percentile of 53941 Technology brands.
McAfee is an American global computer security software company founded in 1987 and headquartered in San Jose. It provides cybersecurity solutions such as antivirus software, identity protection, and website safety ratings through tools like SiteAdvisor. The company's mission is to protect people from online threats and help them browse the internet safely and confidently. McAfee targets everyday internet users, families, and individuals seeking to secure their devices, identities, and online activities. It is associated with Intel as a parent company.
| Brand Name | McAfee |
|---|---|
| Domain | siteadvisor.com |
| Industry | Technology, SaaS |
| Founded | 1987 |
| Headquarters | San Jose |
| Parent Company / Owner | Intel |
| Main Competitors | Norton (85/100), Kaspersky (83/100), Bitdefender (97/100), Trend Micro (96/100), Avast (95/100), AVG (96/100), ESET (97/100), Malwarebytes (95/100), Sophos (90/100) |
Moz Domain Authority 80/100 vs category average 39 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #47,229 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
McAfee has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "To protect people from online threats and help them browse the internet safely and confidently." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: No structured data or Open Graph tags detected. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on X (Twitter), Instagram; no detected presence on LinkedIn, Facebook, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is McAfee?", Claude could identify the brand as of October 2026. McAfee is a well-known cybersecurity company that sells antivirus, VPN, and identity protection software for consumers and businesses. SiteAdvisor is a browser extension tool from McAfee that rates websites for safety, warning users about malicious or risky links before they clic Best known for Antivirus and internet security software.
When asked "Best brands similar to McAfee?", Claude would recommend McAfee as of October 2026. McAfee is one of the most established and widely recognized names in consumer cybersecurity, so it would naturally come up alongside brands like Norton and Bitdefender.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
McAfee's main competitors in Technology: Norton (85/100), Kaspersky (83/100), Bitdefender (97/100), Trend Micro (96/100), Avast (95/100).
Sources: Brand Analyzer scan
McAfee offers a range of cybersecurity products and services, including antivirus software, identity protection, and website safety ratings through tools like SiteAdvisor, which helps users identify safe websites before visiting them.
Sources: McAfee official site
McAfee is an American global computer security software company founded in 1987 and headquartered in San Jose. It is a provider of consumer cybersecurity products, including antivirus software, identity protection, and website safety tools.
Sources: McAfee official site
McAfee has moderate AI-search visibility, scoring 59/100 on Brand Analyzer's AI visibility composite (visibility 75, trust 34, recommendation 59). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: McAfee official site
McAfee was founded in 1987. McAfee operates in the Technology category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
McAfee is headquartered in San Jose. McAfee operates in the Technology category.
Sources: Wikidata
McAfee develops and provides security software and services designed to protect individuals and families from online threats. This includes antivirus protection, identity protection, and website safety ratings through tools such as SiteAdvisor, which help users identify safe websites before visiting them.
Sources: McAfee official site
McAfee scores 59/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Technology options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: McAfee official site
McAfee is known for its consumer cybersecurity products, particularly its antivirus software and the SiteAdvisor tool, which rates the safety of websites to help users avoid online threats before they visit a site.
Sources: McAfee official site
McAfee can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: McAfee official site
McAfee is owned by or part of Intel. McAfee operates in the Technology category.
Sources: Wikidata
McAfee's products are used by everyday internet users, families, and individuals who seek to protect their devices, identities, and online activities from cyber threats.
Sources: McAfee official site
McAfee scores 59/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
McAfee has a limited AI-visibility profile at 59/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (75/100) and its weakest is trust (34/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #47,229 (Tranco). The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify McAfee from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to McAfee: SIS.AE (71/100), Siro (71/100), SiteXPro (71/100), Skild AI (71/100).
A step up - brands to learn from: Zymo Research (81/100), Zurich Italia (81/100).
Category leader: Hostinger (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.