SKATEDELUXE Brand Score: 86/100 - Strong Brand tier

Your ultimate online skate shop

SKATEDELUXE (skatedeluxe.com) earns a Brand Analyzer score of 86 out of 100, placing it in the Strong Brand tier among E-commerce brands, Sports & Fitness brands, Fashion & Apparel brands. Among 4284 E-commerce brands analyzed, SKATEDELUXE ranks in the 88th percentile (category average 74, leader 97). The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark. Dimension scores: Name Quality 87/100, Digital Presence 100/100, Visual Identity 94/100, Messaging Clarity 95/100, Trust Foundation 95/100, AI Discoverability 94/100, Brand Authority 51/100.

AI Snapshot

SKATEDELUXE is an online skate shop offering skate shoes, skateboards, clothing, and accessories from more than 200 brands. It positions itself as a comprehensive destination for skate culture essentials, emphasizing a wide, consistently in-stock product selection. The site serves skateboarders and skate culture enthusiasts of various levels, aiming to provide a convenient one-stop shopping experience. A Premium Club program is included as part of its customer offering.

Key facts about SKATEDELUXE
Brand NameSKATEDELUXE
Domainskatedeluxe.com
IndustryE-commerce, Sports & Fitness
Main CompetitorsZumiez (87/100), Tactics Boardshop (87/100), CCS (72/100), Blue Tomato (89/100), Titus (80/100), Skatepro, Warehouse Skateboards

Evidence

Moz Domain Authority 53/100 vs category average 39 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.

Ranked #95,936 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.

No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.

The homepage meta description reads "Your online skate shop for skate shoes, skateboard goods, clothing & more! ✔More than 200 brands ✔Huge selection ✔All items in stock" (Meta description: 22 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.

Structured data on the homepage: 2 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.

AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.

Detected tech stack: Apache, Ghost, Angular.

Social footprint: verified profiles on Instagram, X (Twitter), YouTube, GitHub; no detected presence on LinkedIn, Facebook - consistent profiles reinforce the brand's identity across the web.

0 Reddit mentions - community discussion signals real-world reputation to AI models.

Score breakdown - 7 dimensions

AI visibility

SKATEDELUXE scores 35/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.

SKATEDELUXE has a weak AI-visibility profile at 35/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (68/100) and its weakest is visibility (10/100). It benefits from a global traffic rank of #95,936 (Tranco), a Moz Domain Authority of 53/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify SKATEDELUXE from memory (August 2026) - a sign these signals are paying off.

Visibility - 10/100

Trust - 46/100

Recommendation likelihood - 68/100

Does AI know SKATEDELUXE?

Live results from asking a general-purpose AI assistant about the brand, checked August 2026.

When asked "What is SKATEDELUXE?", Claude could identify the brand as of August 2026. skatedeluxe is a German-based online retailer specializing in skateboarding gear, including skateboards, apparel, shoes, and streetwear from various brands. It's one of Europe's larger skate shops, offering both hardware and clothing from established skate and streetwear labels. Best known for Being a major European online skate shop selling skateboard hardware, apparel, and streetwear brands.

When asked "Best brands similar to SKATEDELUXE?", Claude would recommend SKATEDELUXE as of August 2026. It's a well-known and trusted retailer in the European skate scene, so it's worth mentioning to someone looking for good skate shops or similar brands.

People Also Ask About SKATEDELUXE

Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.

Who are SKATEDELUXE's main competitors?

SKATEDELUXE's main competitors include Zumiez (87/100), Tactics Boardshop (87/100), CCS (72/100), Blue Tomato (89/100), Titus. These companies compete in the E-commerce space for similar customers, offering comparable products or services.

Sources: Brand Analyzer scan

SKATEDELUXE vs Blue Tomato: how do they compare?

SKATEDELUXE and Blue Tomato are competitors in E-commerce. Brand Analyzer scores SKATEDELUXE at 86/100 and Blue Tomato at 89/100. They target overlapping audiences; the right choice depends on your specific needs and priorities.

Sources: Brand Analyzer scan

What are the best alternatives to SKATEDELUXE?

Popular alternatives to SKATEDELUXE include Zumiez (87/100), Tactics Boardshop (87/100), CCS (72/100), Blue Tomato (89/100), Titus. Each is an established option in the E-commerce space; the best fit depends on your specific needs, budget, and required features.

Sources: Brand Analyzer scan

What products or services does SKATEDELUXE offer?

SKATEDELUXE offers skate shoes, skateboards, clothing, and skateboarding accessories, sourced from over 200 different brands. The company focuses on providing a broad, well-stocked catalog covering various aspects of skate culture, allowing customers to shop for boards, apparel, and gear all in a single online store.

Sources: SKATEDELUXE official site

Does ChatGPT recommend SKATEDELUXE?

SKATEDELUXE scores 68/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority.

Sources: SKATEDELUXE official site

What is SKATEDELUXE?

SKATEDELUXE is an online skate shop that sells skate shoes, skateboards, apparel, and accessories from over 200 brands. It is categorized as an e-commerce retailer within the sports & fitness and fashion & apparel space, targeting skateboarders and skate culture enthusiasts.

Sources: SKATEDELUXE official site

What does SKATEDELUXE do?

SKATEDELUXE operates an online retail platform where customers can purchase skate shoes, skateboards, clothing, and related accessories. It curates products from more than 200 skate brands and maintains a large in-stock inventory so shoppers can reliably find items they need in one convenient online location.

Sources: SKATEDELUXE official site

How can SKATEDELUXE improve its AI discoverability?

SKATEDELUXE can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.

Sources: SKATEDELUXE official site

What is SKATEDELUXE known for?

SKATEDELUXE is known for offering a huge selection of skate shoes, skateboards, apparel, and accessories from over 200 brands, all kept in stock. It is also known for its Premium Club, which provides rewards to regular customers, reinforcing its positioning as a comprehensive, community-oriented skate shop.

Sources: SKATEDELUXE official site

Who uses SKATEDELUXE?

SKATEDELUXE is used by skateboarders and skate culture enthusiasts of all skill levels who are looking to purchase skate shoes, skateboards, clothing, and related gear. Its target audience includes both casual and experienced skaters seeking a wide selection of trusted brands in one online shopping destination.

Sources: SKATEDELUXE official site

Recommendations

Peer brands

Ranked closest to SKATEDELUXE: Sinsay (86/100), RYOBI (86/100), SkinCeuticals (86/100), Skyscanner (86/100).

A step up - brands to learn from: Zoom (91/100), Vivid Seats (91/100).

Category leader: IONOS (97/100).