Your source for skating gear
Skates.com (skates.com) scores 84 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among E-commerce brands, Sports & Fitness brands, in the 83rd percentile of 16066 E-commerce brands.
Skates.com is an e-commerce retailer specializing in inline skates, roller skates, ice skates, kids' skates, wheels, pads, and related accessories. The site curates products from top brands to serve a range of skaters, including beginners, fitness enthusiasts, hockey players, derby athletes, and families. Its stated mission is to provide expert-selected gear for skaters of all levels, positioning itself as a comprehensive online destination for skating equipment across multiple disciplines and skill levels.
| Brand Name | Skates.com |
|---|---|
| Domain | skates.com |
| Industry | E-commerce, Sports & Fitness |
| Main Competitors | Rollerblade (81/100), Zappos (91/100), Dick's Sporting Goods (80/100), Bladeworx, Sun & Ski Sports (82/100), Derby Life, Pure Hockey, Amazon (82/100) |
Moz Domain Authority 45/100 vs category average 43 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Skates.com appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Shop inline skates, roller skates, ice skates, kids’ skates, wheels, pads and accessories from top brands. Expert-selected gear for beginners, fitness, hockey, derby and recreation…" (Meta description: 26 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, Shopify.
Social footprint: verified profiles on Instagram, X (Twitter), YouTube, GitHub; no detected presence on Facebook, LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Skates.com?", Claude could identify the brand as of September 2026. Skates.com is an online retailer specializing in skates and related gear, including inline skates, ice skates, roller skates, and skateboarding equipment along with accessories and protective gear. Best known for Being a niche e-commerce site selling a wide range of skates and skating equipment.
When asked "Best brands similar to Skates.com?", Claude would recommend Skates.com as of September 2026. It's a recognizable specialty retailer for skating gear, so it would be relevant if someone asked for good places to buy skates online.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Skates.com's main competitors in E-commerce: Rollerblade (81/100), Zappos (91/100), Dick's Sporting Goods (80/100), Sun & Ski Sports (82/100), Amazon (82/100).
Sources: Brand Analyzer scan
Skates.com offers inline skates, roller skates, ice skates, and kids' skates, along with related accessories such as wheels, protective pads, and other skating gear. Products are selected from top brands and cater to various uses including beginner skating, fitness, hockey, roller derby, and recreational skating.
Sources: Skates.com official site
Skates.com has limited AI-search visibility, scoring 42/100 on Brand Analyzer's AI visibility composite (visibility 33, trust 50, recommendation 50). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Skates.com official site
Skates.com scores 50/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Skates.com official site
Skates.com is an online retailer specializing in skating equipment, including inline skates, roller skates, ice skates, kids' skates, wheels, pads, and accessories. It offers products from a variety of top brands aimed at serving skaters across different disciplines and experience levels.
Sources: Skates.com official site
Skates.com sells skates and related gear online, including inline skates, roller skates, ice skates, and children's skates, along with wheels, protective pads, and accessories. It curates products from multiple established brands to serve beginners, fitness skaters, hockey players, derby athletes, and recreational users.
Sources: Skates.com official site
Skates.com can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Skates.com official site
Skates.com serves skating enthusiasts of all ages and skill levels, including beginners just starting out, fitness skaters, hockey players, roller derby athletes, and families looking for children's skates and recreational skating gear.
Sources: Skates.com official site
Skates.com is known for offering a wide, expert-curated selection of skating equipment spanning inline, roller, and ice skating categories, along with accessories like wheels and pads, catering to multiple skill levels and skating disciplines such as hockey and derby.
Sources: Skates.com official site
Skates.com scores 42/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Skates.com has a limited AI-visibility profile at 42/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (50/100) and its weakest is visibility (33/100). It benefits from a Wikidata knowledge-graph entry, a Moz Domain Authority of 45/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and thin schema.org structured data. In a live check, Claude could already identify Skates.com from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Skates.com: SIRUI (84/100), SimpleTire (84/100), skinbetter science (84/100), Skullcandy (84/100).
A step up - brands to learn from: Zoom (91/100), Zappos (91/100).
Category leader: DHL (97/100).
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