Specialist in medewerkersonderzoek en advies
SKB Onderzoek en Advies (skb.nl) scores 74 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Other brands, Marketing & Advertising brands, in the 54th percentile of 41030 Other brands.
SKB Onderzoek en Advies is a Dutch research and consultancy firm based in Amsterdam, founded in 2018. It specializes in employee research (medewerkersonderzoek), helping organizations and HR departments gain insight into workload, employee satisfaction, and work experience. The company combines data-driven research with expert advice to support organizations in improving working conditions and employee wellbeing.
| Brand Name | SKB Onderzoek en Advies |
|---|---|
| Domain | skb.nl |
| Industry | Other, Marketing & Advertising |
| Founded | 2018 |
| Headquarters | Amsterdam, Netherlands |
| Main Competitors | Effectory (81/100), Integron (84/100), MWM2 (75/100), Great Place to Work Nederland (75/100), Motivaction (79/100), Berenschot (78/100) |
Moz Domain Authority 32/100 vs category average 36 / leader 94 - limited third-party links, so AI systems rarely encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "SKB is specialist in medewerkersonderzoek en advies en helpt organisaties te verbeteren op o.a. werkdruk en medewerkerstevredenheid. Onderzoeksbureau Amsterdam." (Meta description: 19 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, og:type, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is NL-only, limiting citation in English-language AI answers.
Detected tech stack: Next.js, Nginx.
Social footprint: verified profiles on LinkedIn, X (Twitter), Instagram, YouTube, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is SKB Onderzoek en Advies?", Claude could not identify the brand as of October 2026. I don't genuinely recognize 'SKB Onderzoek en Advies' or skb.nl specifically, likely because it's a small or niche Dutch research and advisory firm with limited presence in my training data.
When asked "Best brands similar to SKB Onderzoek en Advies?", Claude would not surface SKB Onderzoek en Advies as of October 2026. I can't confidently recommend a company I don't have verified knowledge of.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
SKB Onderzoek en Advies's main competitors in Other: Effectory (81/100), Integron (84/100), MWM2 (75/100), Great Place to Work Nederland (75/100), Motivaction (79/100).
Sources: Brand Analyzer scan
SKB Onderzoek en Advies has limited AI-search visibility, scoring 26/100 on Brand Analyzer's AI visibility composite (visibility 17, trust 22, recommendation 45). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
SKB Onderzoek en Advies was founded in 2018. SKB Onderzoek en Advies operates in the Other category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
SKB offers employee research services (medewerkersonderzoek) focused on topics such as workload, employee satisfaction, and work experience, along with related advisory services to help organizations use research findings to improve workplace conditions and employee engagement.
SKB Onderzoek en Advies scores 45/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Other options. Recommendation depends on crawlability, structured data, and category authority.
SKB Onderzoek en Advies is a Dutch research and consultancy company based in Amsterdam, founded in 2018. It specializes in employee research (medewerkersonderzoek), focusing on topics such as workload and employee satisfaction, and provides advice to help organizations improve working conditions.
SKB Onderzoek en Advies can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
SKB's services are used by organizations and HR departments seeking insight into workload, employee satisfaction, and work experience within their companies, in order to identify and address areas for improvement.
SKB is known for its specialization in medewerkersonderzoek (employee research) and advisory services, particularly focused on workload and employee satisfaction. It positions itself as a quality-focused research bureau based in Amsterdam.
SKB Onderzoek en Advies scores 26/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
SKB Onderzoek en Advies has a weak AI-visibility profile at 26/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (45/100) and its weakest is visibility (17/100). It benefits from a Wikidata knowledge-graph entry and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 32/100 and thin schema.org structured data. In a live check (October 2026), Claude could not identify SKB Onderzoek en Advies from memory, confirming the gaps above.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to SKB Onderzoek en Advies: Skarstedt (74/100), Skailit (74/100), SkinCraft.com (74/100), Skip the Games (74/100).
A step up - brands to learn from: Zurich Insurance Group (81/100), ZuPreem (81/100).
Category leader: Accenture (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.