Great value mobile and broadband
Skinny NZ (skinny.co.nz) scores 78 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Telecommunications brands, in the 47th percentile of 1916 Telecommunications brands.
Skinny NZ (skinny.co.nz) is a New Zealand telecommunications provider offering mobile plans, prepay mobile services, phones, and broadband. The company positions itself as a value-focused alternative to traditional telecom providers, emphasizing simple, transparent pricing and no-frills service. Skinny targets budget-conscious consumers and prepay mobile users in New Zealand who want affordable, straightforward mobile and broadband solutions without the added costs typically associated with larger telecom carriers. The brand promotes award-winning customer service alongside its low-cost offerings.
| Brand Name | Skinny NZ |
|---|---|
| Domain | skinny.co.nz |
| Industry | Telecommunications |
| Main Competitors | Spark New Zealand (85/100), One NZ (formerly Vodafone NZ) (83/100), 2degrees (83/100), Warehouse Mobile (75/100), Kogan Mobile NZ (83/100) |
Moz Domain Authority 42/100 vs category average 45 / leader 99 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #171,085 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Skinny NZ appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Find great value mobile plans, prepay mobile, phones and broadband with Skinny NZ. Choose simple pricing and award-winning service." (Meta description: 19 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on X (Twitter), Facebook, Instagram, GitHub; no detected presence on LinkedIn, YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Skinny NZ?", Claude could identify the brand as of September 2026. Skinny is a low-cost mobile (and now broadband) provider in New Zealand, operating as a subsidiary of Spark NZ, offering prepaid and no-contract plans aimed at budget-conscious customers. Best known for Cheap, no-frills prepaid mobile plans in New Zealand.
When asked "Best brands similar to Skinny NZ?", Claude would recommend Skinny NZ as of September 2026. It's a well-known budget mobile brand in NZ, so it would naturally come up if someone asked about affordable telecom options there.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Skinny NZ's main competitors in Telecommunications: Spark New Zealand (85/100), One NZ (formerly Vodafone NZ) (83/100), 2degrees (83/100), Warehouse Mobile (75/100), Kogan Mobile NZ (83/100).
Sources: Brand Analyzer scan
Skinny NZ has limited AI-search visibility, scoring 35/100 on Brand Analyzer's AI visibility composite (visibility 36, trust 26, recommendation 45). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Skinny NZ official site
Skinny NZ scores 45/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Telecommunications options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Skinny NZ official site
Skinny NZ offers mobile plans, prepay mobile services, mobile phones, and broadband internet services. These offerings are structured around simple, transparent pricing models designed to provide essential telecommunications services without additional costs common to traditional providers.
Sources: Skinny NZ official site
Skinny NZ can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Skinny NZ official site
Skinny NZ is a New Zealand-based telecommunications provider offering mobile plans, prepay mobile services, phones, and broadband. It operates as a value-oriented brand within the telecommunications category, focused on simple pricing and essential services for consumers in New Zealand.
Sources: Skinny NZ official site
Skinny NZ provides mobile plans, prepay mobile services, mobile phones, and broadband connectivity to consumers in New Zealand. The company focuses on simple, transparent pricing structures and positions its offerings as an affordable alternative to traditional telecom providers, while maintaining customer service recognized through industry awards.
Sources: Skinny NZ official site
Skinny NZ scores 35/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Skinny NZ has a weak AI-visibility profile at 35/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (45/100) and its weakest is trust (26/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #171,085 (Tranco) and a Moz Domain Authority of 42/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Skinny NZ from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Skinny NZ: Silergy (78/100), Roadpost (78/100), Structurely (78/100), Synchronoss (78/100).
A step up - brands to learn from: ZPE Systems (81/100), WirtualneMedia.pl (81/100).
Category leader: GoTo (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.