Protect your people, wherever, whenever
Peoplesafe (skyguard.co.uk) scores 80 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among SaaS brands, Technology brands, Other brands, in the 66th percentile of 29986 SaaS brands.
Peoplesafe is a UK-based provider of personal safety technology and services, offering lone worker protection and employee safety solutions for organizations. The company combines EHS software and personal safety devices with a certified 24/7 Alarm Receiving Centre that responds to alarms in under 3 seconds on average, certified to BS 8484:2022 standards. It positions itself as the world's largest personal safety technology provider, serving employers responsible for the safety of lone workers, all employees, and home or hybrid workers across various industries.
| Brand Name | Peoplesafe |
|---|---|
| Domain | skyguard.co.uk |
| Industry | SaaS, Technology |
| Main Competitors | SoloProtect (75/100), Guardian24, StaySafe (81/100), OK Alone (59/100), Verjio (59/100), Reliance Protect, Send for Help (SureSafe Group) |
Moz Domain Authority 24/100 vs category average 37 / leader 100 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Peoplesafe appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Peoplesafe are the largest provider of people protection technology in the world. Keep your people safe wherever, whenever." (Meta description: 17 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, WordPress, Ghost.
Social footprint: verified profiles on LinkedIn, YouTube, X (Twitter), Instagram, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Peoplesafe?", Claude could identify the brand as of October 2026. Peoplesafe (formerly known as Skyguard) is a UK-based provider of lone worker safety devices, apps, and monitoring services that connect users to a 24/7 response team in emergencies. Best known for Lone worker personal safety alarms and monitoring services for businesses.
When asked "Best brands similar to Peoplesafe?", Claude would recommend Peoplesafe as of October 2026. It's a well-established UK brand in the lone worker safety space, so I'd likely mention it alongside competitors like Ok Alone or StaySafe.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Peoplesafe's main competitors in SaaS: SoloProtect (75/100), StaySafe (81/100), OK Alone (59/100), Verjio (59/100).
Sources: Brand Analyzer scan
Peoplesafe has limited AI-search visibility, scoring 38/100 on Brand Analyzer's AI visibility composite (visibility 33, trust 48, recommendation 34). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Peoplesafe official site
Peoplesafe scores 34/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest SaaS options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Peoplesafe official site
Peoplesafe offers personal safety technology including lone worker protection devices, employee safety applications, and EHS (Environment, Health and Safety) software. These products are supported by a 24/7 Alarm Receiving Centre that monitors and responds to safety alarms, certified to BS 8484:2022 standards.
Sources: Peoplesafe official site
Peoplesafe is a personal safety technology company that provides lone worker protection and employee safety solutions for organizations. It describes itself as the largest provider of people protection technology in the world, combining safety devices, EHS software, and professional monitoring services to help employers keep their staff safe at work and beyond.
Sources: Peoplesafe official site
Peoplesafe provides personal safety technology and services for employers, including lone worker protection devices, employee safety apps, and EHS software. These are backed by a certified 24/7 Alarm Receiving Centre that monitors alarms and responds to incidents, with an average response time of under 3 seconds, to protect employees across various industries and work settings.
Sources: Peoplesafe official site
Peoplesafe can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Peoplesafe official site
Peoplesafe is known for being the world's largest personal safety technology provider, offering lone worker protection services supported by a 24/7 Alarm Receiving Centre certified to BS 8484:2022 standards, with alarm response times averaging under 3 seconds.
Sources: Peoplesafe official site
Peoplesafe is used by organizations and employers responsible for the safety of lone workers, all employees, and home or hybrid workers across various industries. Its customers are typically businesses seeking workforce safety technology and monitoring services to protect employees in diverse work environments.
Sources: Peoplesafe official site
Peoplesafe scores 38/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Peoplesafe has a weak AI-visibility profile at 38/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (48/100) and its weakest is visibility (33/100). It benefits from a Wikidata knowledge-graph entry, open access for AI crawlers (GPTBot, ClaudeBot, etc.) and machine-readable schema.org markup. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 24/100 and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Peoplesafe from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Peoplesafe: SKU IQ (80/100), IBM SkillsBuild (80/100), Skypack (80/100), Skyware Hospitality Solutions (80/100).
A step up - brands to learn from: Zutobi (81/100), Zuppler (81/100).
Category leader: Hostinger (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.