Sleeper Brand Score: 84/100 - Strong Brand tier

Fastest live scores and fantasy sports

Sleeper (sleeper.app) scores 84 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Sports & Fitness brands, Media & Entertainment brands, Technology brands, in the 82nd percentile of 3392 Sports & Fitness brands.

AI Snapshot

Sleeper is a sports app offering fast live scores, standings, and player updates across NFL, NBA, CBB, MLB, NHL, and WNBA, combined with fantasy sports and pick'em games. It is designed for sports fans and fantasy sports enthusiasts who want real-time information and social ways to compete with friends across major leagues, all within a single application.

Key facts about Sleeper
Brand NameSleeper
Domainsleeper.app
IndustrySports & Fitness, Media & Entertainment
Main CompetitorsESPN (88/100), Yahoo Fantasy Sports, CBS Sports (93/100), NFL Fantasy Football (74/100), DraftKings (92/100), FanDuel (88/100), theScore (90/100)

Evidence

Moz Domain Authority 44/100 vs category average 46 / leader 94 - limited third-party links, so AI systems rarely encounter mentions of the brand.

Ranked #25,566 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.

Sleeper appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.

The homepage meta description reads "Fastest live scores, standings, and player updates across NFL, NBA, CBB, MLB, NHL, and WNBA" (Meta description: 15 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.

Structured data on the homepage: og:title, og:description, og:image, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.

AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.

Detected tech stack: Next.js, Cloudflare.

Social footprint: verified profiles on X (Twitter), Instagram, LinkedIn, GitHub; no detected presence on Facebook, YouTube - consistent profiles reinforce the brand's identity across the web.

0 Reddit mentions - community discussion signals real-world reputation to AI models.

Does AI know Sleeper?

Live results from asking a general-purpose AI assistant about the brand, checked September 2026.

When asked "What is Sleeper?", Claude could identify the brand as of September 2026. Sleeper is a fantasy sports app known for fantasy football (and other sports) leagues, offering a highly customizable, social, chat-integrated experience for managing leagues and drafts. It also expanded into sports betting/pick'em style products in some markets. Best known for Its sleek, social, chat-based fantasy football app experience with deep customization for league commissioners.

When asked "Best brands similar to Sleeper?", Claude would recommend Sleeper as of September 2026. It's widely regarded as one of the best modern fantasy sports apps, especially popular among younger, mobile-first fantasy football players.

People Also Ask About Sleeper

Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.

Who are Sleeper's main competitors?

Sleeper's main competitors in Sports & Fitness: ESPN (88/100), CBS Sports (93/100), NFL Fantasy Football (74/100), DraftKings (92/100), FanDuel (88/100).

Sources: Brand Analyzer scan

What products or services does Sleeper offer?

Sleeper offers live scores, standings, and player updates for NFL, NBA, CBB, MLB, NHL, and WNBA, as well as fantasy sports leagues and pick'em games.

Sources: Sleeper official site

Does ChatGPT recommend Sleeper?

Sleeper scores 63/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Sports & Fitness options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.

Sources: Sleeper official site

What is Sleeper?

Sleeper is a sports app that provides live scores, standings, and player updates across NFL, NBA, CBB, MLB, NHL, and WNBA, alongside fantasy sports and pick'em games.

Sources: Sleeper official site

What does Sleeper do?

Sleeper delivers fast live scores, standings, and player updates across major sports leagues while also offering fantasy sports leagues and pick'em games that let users compete with friends.

Sources: Sleeper official site

How can Sleeper improve its AI discoverability?

Sleeper can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.

Sources: Sleeper official site

Who uses Sleeper?

Sleeper is used by sports fans and fantasy sports enthusiasts who want fast live updates and social ways to compete with friends across major sports leagues.

Sources: Sleeper official site

What is Sleeper known for?

Sleeper is known for its fast live score updates and its fantasy sports and pick'em game experiences that combine real-time sports data with social competition.

Sources: Sleeper official site

Recommendations

AI visibility

Sleeper scores 43/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.

Sleeper has a limited AI-visibility profile at 43/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (63/100) and its weakest is trust (26/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #25,566 (Tranco) and a Moz Domain Authority of 44/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Sleeper from memory (September 2026) - a sign these signals are paying off.

Visibility - 43/100

Trust - 26/100

Recommendation likelihood - 63/100

Score breakdown - 7 dimensions

The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.

Peer brands

Ranked closest to Sleeper: SKYTRAK (84/100), SkyGolf (84/100), Snap Fitness (84/100), Soccer Post (84/100).

A step up - brands to learn from: Yonex (91/100), Yakima (91/100).

Category leader: Complex (97/100).

Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.

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