Designade glasögon för alla
Smarteyes (smarteyes.se) scores 76 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Healthcare brands, Fashion & Apparel brands, E-commerce brands, in the 51st percentile of 6301 Healthcare brands.
Smarteyes is a Sweden-based optician chain headquartered in Kista. The company offers designed, high-quality eyeglasses and contact lenses at affordable prices, aiming to make stylish eyewear accessible to everyone. Customers can book eye examinations with Smarteyes opticians quickly and easily online. Smarteyes positions itself as a brand that combines fashion, function, and affordability within the optical retail and healthcare sector, serving people of all ages who need vision correction.
| Brand Name | Smarteyes |
|---|---|
| Domain | smarteyes.se |
| Industry | Healthcare, Fashion & Apparel |
| Headquarters | Kista |
| Main Competitors | Specsavers, Synsam, Zalando (eyewear category), Lensway, Synoptik |
Moz Domain Authority 32/100 vs category average 40 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #833,608 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "På Smarteyes vill vi att alla ska ha råd med designade glasögon av hög kvalitet. Boka synundersökning hos en av våra optiker snabbt och enkelt online." (Meta description: 26 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), og:title, og:description, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is SV-only, limiting citation in English-language AI answers.
Detected tech stack: Next.js, Cloudflare, Angular.
Social footprint: verified profiles on Facebook, Instagram, LinkedIn, YouTube, X (Twitter); no detected presence on GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Smarteyes?", Claude could identify the brand as of September 2026. Smarteyes is a Swedish optical retail chain offering eyeglasses, sunglasses, contact lenses, and eye exams at affordable prices across stores in Sweden, Norway, Germany, and other European markets. Best known for Affordable prescription glasses and eyewear retail chain in the Nordics and Europe.
When asked "Best brands similar to Smarteyes?", Claude would recommend Smarteyes as of September 2026. It's a well-known budget-friendly eyewear retailer in Scandinavia, so it would come up naturally if someone asked about optical brands in that region.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Smarteyes has limited AI-search visibility, scoring 30/100 on Brand Analyzer's AI visibility composite (visibility 20, trust 30, recommendation 48). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Smarteyes official site
Smarteyes is headquartered in Kista. Smarteyes operates in the Healthcare category.
Sources: Wikidata
Smarteyes offers designed eyeglasses, contact lenses, and eye examination services. Customers can book synundersökningar (eye exams) online with Smarteyes opticians as part of the company's combined retail and healthcare offering.
Sources: Smarteyes official site
Smarteyes scores 48/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Healthcare options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Smarteyes official site
Smarteyes is a Sweden-based optician chain that sells designed eyeglasses and contact lenses. It is headquartered in Kista and operates as part of the healthcare, fashion, and e-commerce sectors, offering both in-store optician services and online booking for eye examinations.
Sources: Smarteyes official site
Smarteyes provides eye care services and sells eyewear, including designed glasses and contact lenses, at affordable prices. It allows customers to book eye examinations with its opticians online, combining traditional optical retail with digital convenience.
Sources: Smarteyes official site
Smarteyes can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Smarteyes official site
Smarteyes is known for offering high-quality, designed eyeglasses at affordable prices and for making it easy to book eye examinations online with its opticians across Sweden.
Sources: Smarteyes official site
Smarteyes serves people of all ages who need glasses or contact lenses and want to combine style, quality, and affordability. Its target audience includes individuals seeking both vision correction and fashionable eyewear options.
Sources: Smarteyes official site
Smarteyes scores 30/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Smarteyes has a weak AI-visibility profile at 30/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (48/100) and its weakest is visibility (20/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #833,608 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 32/100 and thin schema.org structured data. In a live check, Claude could already identify Smarteyes from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Smarteyes: SkinIO (76/100), Sidra Medicine (76/100), SmartyPants Vitamins (76/100), Sofinnova Partners (76/100).
A step up - brands to learn from: Zurich Insurance Group (81/100), ZOLL Data Systems (81/100).
Category leader: Booksy (96/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.