Supporting people with disabilities
St. Michael's House (smh.ie) scores 73 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Healthcare brands, Non-profit brands, in the 38th percentile of 21488 Healthcare brands.
St. Michael's House is a non-profit organization based in the Dublin area of Ireland, founded in 1938. It provides a range of specialized services and supports for children, young people, and adults with disabilities, aiming to empower them to live fulfilling lives within their communities. The organization emphasizes person-centered, community-based care delivered by an experienced team, serving individuals with disabilities and their families and carers.
| Brand Name | St. Michael's House |
|---|---|
| Domain | smh.ie |
| Industry | Healthcare, Non-profit |
| Founded | 1938 |
| Headquarters | Dublin, Ireland |
| Main Competitors | Enable Ireland (75/100), Rehab Group (82/100), Brothers of Charity Services Ireland (60/100), COPE Foundation (75/100), Stewarts Care (69/100) |
Moz Domain Authority 33/100 vs category average 40 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "To provide high-quality services and supports that empower people with disabilities to live fulfilling lives within their communities." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:type, Twitter cards. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Apache.
Social footprint: verified profiles on Facebook, Instagram, YouTube, X (Twitter), GitHub; no detected presence on LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is St. Michael's House?", Claude could identify the brand as of November 2026. St. Michael's House is an Irish non-profit organization based in Dublin that provides services and support to people with intellectual disabilities and their families, including residential, day, respite, and clinical services. Best known for Being one of Ireland's largest providers of services for people with intellectual disabilities.
When asked "Best brands similar to St. Michael's House?", Claude would recommend St. Michael's House as of November 2026. It's a well established and respected provider in the Irish intellectual disability services sector, so it would come up naturally in that context.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
St. Michael's House's main competitors in Healthcare: Enable Ireland (75/100), Rehab Group (82/100), Brothers of Charity Services Ireland (60/100), COPE Foundation (75/100), Stewarts Care (69/100).
Sources: Brand Analyzer scan
St. Michael's House has limited AI-search visibility, scoring 25/100 on Brand Analyzer's AI visibility composite (visibility 13, trust 36, recommendation 35). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: St. Michael's House official site
St. Michael's House was founded in 1938. St. Michael's House operates in the Healthcare category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
St. Michael's House scores 35/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Healthcare options. Recommendation depends on crawlability, structured data, and category authority.
Sources: St. Michael's House official site
St. Michael's House is a non-profit organization in Ireland, founded in 1938, that provides services and supports for people with disabilities, primarily serving the Dublin area.
Sources: St. Michael's House official site
St. Michael's House provides high-quality, person-centered services and supports for children, young people, and adults with disabilities, helping them live fulfilling lives within their communities.
Sources: St. Michael's House official site
St. Michael's House can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: St. Michael's House official site
St. Michael's House offers specialized services and supports for children, young people, and adults with disabilities, including person-centered care programs designed to help individuals live fulfilling lives within their communities.
Sources: St. Michael's House official site
St. Michael's House serves children, young people, and adults with disabilities, as well as their families and carers, primarily in the Dublin area of Ireland.
Sources: St. Michael's House official site
St. Michael's House is known for providing a broad range of specialized disability supports for children, young people, and adults, delivered by an experienced, community-focused team in the Dublin area.
Sources: St. Michael's House official site
St. Michael's House scores 25/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
St. Michael's House has a weak AI-visibility profile at 25/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (36/100) and its weakest is visibility (13/100). It benefits from a Wikidata knowledge-graph entry, open access for AI crawlers (GPTBot, ClaudeBot, etc.) and machine-readable schema.org markup. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 33/100 and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify St. Michael's House from memory (November 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to St. Michael's House: Smart Lipo (73/100), Smart Balance (73/100), Smile Digital Health (73/100), Access TeleCare (73/100).
A step up - brands to learn from: Zymo Research (81/100), Zurich Insurance Group (81/100).
Category leader: Booksy (96/100).
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