Väder, klimat och vatten i fokus
SMHI (smhi.se) scores 81 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Government brands, Education brands, Other brands, in the 76th percentile of 5666 Government brands.
SMHI (Sveriges meteorologiska och hydrologiska institut) is the Swedish national administrative authority responsible for meteorology, hydrology, oceanography and climatology. Founded in 1873 and headquartered in Stockholm under the Ministry of the Environment, it collects data, conducts research and develops services related to weather, climate and water. SMHI provides scientifically grounded forecasts, climate data and analyses to the public, government agencies, researchers, businesses and organizations to support decision-making and planning in Sweden.
| Brand Name | SMHI |
|---|---|
| Domain | smhi.se |
| Industry | Government, Education |
| Founded | 1873 |
| Headquarters | Stockholm |
| Parent Company / Owner | Ministry of the Environment |
| Main Competitors | Norwegian Meteorological Institute (Yr) (91/100), Danish Meteorological Institute (DMI), AccuWeather (89/100), The Weather Company (Weather.com) (90/100), Foreca (81/100), Météo-France (80/100) |
Moz Domain Authority 69/100 vs category average 50 / leader 97 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #15,664 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
SMHI has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "SMHI samlar kunskap, bedriver forskning och utvecklar tjänster inom väder-, klimat- och vattenområdet för att gynna samhället." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is SV-only, limiting citation in English-language AI answers.
Detected tech stack: Nginx, React.
Social footprint: verified profiles on X (Twitter), LinkedIn, Instagram, YouTube, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is SMHI?", Claude could identify the brand as of September 2026. SMHI (Sveriges Meteorologiska och Hydrologiska Institut) is Sweden's national meteorological and hydrological institute, providing weather forecasts, climate data, and hydrological services to the public, government, and businesses. Best known for Being Sweden's official weather forecasting and climate/hydrology agency.
When asked "Best brands similar to SMHI?", Claude would recommend SMHI as of September 2026. It's the authoritative source for Swedish weather and climate data, so I'd mention it if someone asked about national meteorological agencies or Swedish government services in this space.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
SMHI's main competitors in Government: Norwegian Meteorological Institute (Yr) (91/100), AccuWeather (89/100), The Weather Company (Weather.com) (90/100), Foreca (81/100), Météo-France (80/100).
Sources: Brand Analyzer scan
SMHI is Sweden's national administrative authority for meteorology, hydrology, oceanography and climatology, operating under the Ministry of the Environment. It was founded in 1873 and is headquartered in Stockholm. As a government agency, it is responsible for producing and disseminating scientifically grounded weather, climate and water information for Sweden.
Sources: SMHI official site
SMHI has moderate AI-search visibility, scoring 57/100 on Brand Analyzer's AI visibility composite (visibility 67, trust 37, recommendation 63). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: SMHI official site
SMHI was founded in 1873. SMHI operates in the Government category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
SMHI is headquartered in Stockholm. SMHI operates in the Government category.
Sources: Wikidata
SMHI collects data, conducts research, and develops services in the areas of weather, climate and water. It produces weather forecasts, climate data, and hydrological information, and supports decision-making and planning by government agencies, businesses, researchers and the public through its scientific expertise in meteorology, hydrology and climatology.
Sources: SMHI official site
SMHI scores 63/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Government options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: SMHI official site
SMHI offers weather forecasts, climate data, and hydrological (water-related) information and analysis. It conducts research in meteorology, hydrology, oceanography and climatology, and develops services based on this knowledge to support decision-making by the public, government agencies, researchers, and businesses in Sweden.
Sources: SMHI official site
Yes, SMHI is a trustworthy source, as it is Sweden's official national administrative authority for meteorology, hydrology and climatology, operating under the Ministry of the Environment. Its status as a government agency responsible for scientific research and data collection in these fields supports its position as the most reliable source of weather and climate information in Sweden.
Sources: SMHI official site
SMHI can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: SMHI official site
SMHI's services are used by the general public, government agencies, researchers, companies and organizations in Sweden that require reliable weather, climate, and water data for decision-making and planning purposes.
Sources: SMHI official site
SMHI is owned by or part of Ministry of the Environment. SMHI operates in the Government category.
Sources: Wikidata
SMHI is known for being Sweden's official source of weather forecasts, climate data and hydrological information. As the national meteorological and hydrological authority, it is recognized for its long history dating back to 1873 and its role as the country's primary expert body on weather, climate and water-related matters.
Sources: SMHI official site
SMHI scores 57/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
SMHI has a limited AI-visibility profile at 57/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (67/100) and its weakest is trust (37/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #15,664 (Tranco). The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify SMHI from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to SMHI: Slingshot Aerospace (81/100), Skyward (81/100), Swiss National Science Foundation (SNSF) (81/100), NASW (National Association of Social Workers) (81/100).
A step up - brands to learn from: Yr (91/100), Yoti (91/100).
Category leader: ABC News (96/100).
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