Lifelong mental fitness for everyone
Smiling Mind (smilingmind.com.au) scores 77 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Healthcare brands, Education brands, Non-profit brands, in the 53rd percentile of 9041 Healthcare brands.
Smiling Mind is an Australian non-for-profit organization that provides a web and app-based meditation and mindfulness program. Developed by psychologists and educators, it offers evidence-based tools to help individuals, families, children, and schools manage stress and improve mental wellbeing. The program is offered free of charge, positioning itself as a trusted, accessible resource for mental fitness across all age groups.
| Brand Name | Smiling Mind |
|---|---|
| Domain | smilingmind.com.au |
| Industry | Healthcare, Education |
| Headquarters | Australia |
| Main Competitors | Headspace (95/100), Calm (93/100), Insight Timer (79/100), Ten Percent Happier (81/100), Breathe |
Moz Domain Authority 60/100 vs category average 40 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #178,711 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Smiling Mind is a non-for-profit web and app-based meditation program developed by psychologists and educators to help bring mindfulness into your life." (Meta description: 22 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 3 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions GPTBot, ClaudeBot, Google-Extended - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Squarespace, HubSpot.
Social footprint: verified profiles on Instagram, Facebook, X (Twitter), LinkedIn, YouTube; no detected presence on GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Smiling Mind?", Claude could identify the brand as of September 2026. Smiling Mind is an Australian not-for-profit that created a free mindfulness and meditation app, offering programs for adults, teens, and children, including content designed for use in classrooms and workplaces. Best known for Its free mindfulness meditation app developed by psychologists, widely used in Australian schools.
When asked "Best brands similar to Smiling Mind?", Claude would recommend Smiling Mind as of September 2026. It's a well-regarded, free, evidence-based mindfulness app that's a strong alternative to paid apps like Headspace or Calm, especially popular in Australia.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Smiling Mind's main competitors in Healthcare: Headspace (95/100), Calm (93/100), Insight Timer (79/100), Ten Percent Happier (81/100).
Sources: Brand Analyzer scan
Smiling Mind is an Australian non-for-profit organization that operates a web and app-based meditation and mindfulness program. It was developed by psychologists and educators with the goal of making mindfulness practices accessible to a wide audience, including individuals, families, and schools.
Sources: Smiling Mind official site
Smiling Mind has limited AI-search visibility, scoring 49/100 on Brand Analyzer's AI visibility composite (visibility 26, trust 66, recommendation 69). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Smiling Mind official site
Smiling Mind offers a web and app-based mindfulness and meditation program. Its offerings include guided meditation and mindfulness exercises designed for different audiences, including individuals, families, children, and schools, all developed by psychologists and educators and provided free of charge.
Sources: Smiling Mind official site
Smiling Mind provides evidence-based mindfulness and meditation tools through its website and mobile app. It helps users manage stress, build mental fitness, and improve overall wellbeing through guided programs designed by psychologists and educators for use by individuals, families, and in educational settings.
Sources: Smiling Mind official site
Smiling Mind scores 69/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Healthcare options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Smiling Mind official site
Smiling Mind can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Smiling Mind official site
Smiling Mind is used by individuals, families, children, and schools seeking accessible tools to build mindfulness and improve mental wellbeing. Its programs are designed to be suitable for people of all ages, from children in educational settings to adults managing personal stress.
Sources: Smiling Mind official site
Smiling Mind is known for being a non-for-profit mindfulness and meditation app developed by psychologists and educators, offering its programs free of charge to individuals, families, and schools as a tool for improving mental wellbeing.
Sources: Smiling Mind official site
Smiling Mind scores 49/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Smiling Mind has a limited AI-visibility profile at 49/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (69/100) and its weakest is visibility (26/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #178,711 (Tranco) and a Moz Domain Authority of 60/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Smiling Mind from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Smiling Mind: Smile Source (77/100), SMC Corporation (77/100), SCC Soft Computer (77/100), Solid Biosciences (77/100).
A step up - brands to learn from: Zymo Research (81/100), Zurich Insurance Group (81/100).
Category leader: Booksy (96/100).
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