New Hampshire Brewed Since '94
Smuttynose Brewing (smuttynose.com) scores 75 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Food & Beverage brands, Manufacturing brands, in the 47th percentile of 11341 Food & Beverage brands.
Smuttynose Brewing is an American craft brewery based in New Hampshire, operating since 1994. It produces a range of beers including IPAs, hazy double IPAs, and seasonal specialties such as fruited ales. The brewery emphasizes New Hampshire craftsmanship and aims to create distinctive, high-quality beers that foster community connection. It targets craft beer enthusiasts, local residents, and visitors interested in New England brewery experiences.
| Brand Name | Smuttynose Brewing |
|---|---|
| Domain | smuttynose.com |
| Industry | Food & Beverage, Manufacturing |
| Founded | 1994 |
| Headquarters | New Hampshire, USA |
| Main Competitors | Harpoon Brewery (81/100), Samuel Adams (Boston Beer Company) (81/100), Shipyard Brewing Company (85/100), Allagash Brewing Company (83/100), Long Trail Brewing Company (76/100), Dogfish Head Craft Brewery (88/100) |
Moz Domain Authority 52/100 vs category average 42 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #1,468,055 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "FINESTKIND IPA ABV – 6.9% Magic Beans ABV – 6.0% HAZY DIPA ABV – 9.0% Raspberry Lime Rickey ABV – 5.2% View all beers New Hampshire Brewed since ’94 f…" (No meta description. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, WordPress, Ghost.
Social footprint: verified profiles on Instagram, Facebook, YouTube; no detected presence on X (Twitter), LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Smuttynose Brewing?", Claude could identify the brand as of October 2026. Smuttynose Brewing Company is a craft brewery founded in 1994 in Portsmouth, New Hampshire, known for producing a range of ales and seasonal beers distributed mainly in the Northeast US. Best known for Its Finestkind IPA and being one of New England's pioneering craft breweries.
When asked "Best brands similar to Smuttynose Brewing?", Claude would recommend Smuttynose Brewing as of October 2026. It's a well-established and respected New England craft brewery, so it would naturally come up when discussing notable regional craft beer makers.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Smuttynose Brewing's main competitors in Food & Beverage: Harpoon Brewery (81/100), Samuel Adams (Boston Beer Company) (81/100), Shipyard Brewing Company (85/100), Allagash Brewing Company (83/100), Long Trail Brewing Company (76/100).
Sources: Brand Analyzer scan
Smuttynose Brewing offers a variety of craft beers, including Finestkind IPA (6.9% ABV), Magic Beans (6.0% ABV), Hazy DIPA (9.0% ABV), and Raspberry Lime Rickey (5.2% ABV), along with other seasonal and year-round beer offerings.
Sources: Smuttynose Brewing official site
Smuttynose Brewing has limited AI-search visibility, scoring 37/100 on Brand Analyzer's AI visibility composite (visibility 15, trust 55, recommendation 55). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Smuttynose Brewing official site
Smuttynose Brewing scores 55/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Food & Beverage options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Smuttynose Brewing official site
Smuttynose Brewing is an American craft brewery headquartered in New Hampshire, in operation since 1994. It is known for producing a variety of craft beers, including IPAs and seasonal specialty brews.
Sources: Smuttynose Brewing official site
Smuttynose Brewing crafts and sells a range of craft beers, including IPAs like Finestkind IPA, hazy double IPAs, and flavored ales such as Raspberry Lime Rickey. The company brews these products in New Hampshire and distributes them to craft beer enthusiasts and the broader New England market.
Sources: Smuttynose Brewing official site
Smuttynose Brewing can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Smuttynose Brewing official site
Smuttynose Brewing is known for being a pioneering New Hampshire craft brewery with a long-standing history since 1994, producing distinctive beers such as Finestkind IPA and Hazy DIPA, and fostering community engagement through its brewery operations.
Sources: Smuttynose Brewing official site
Smuttynose Brewing's customers include craft beer enthusiasts, local community members in New Hampshire, and visitors seeking New England brewery experiences and quality craft beers.
Sources: Smuttynose Brewing official site
Smuttynose Brewing scores 37/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Smuttynose Brewing has a weak AI-visibility profile at 37/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (55/100) and its weakest is visibility (15/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #1,468,055 (Tranco) and a Moz Domain Authority of 52/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Smuttynose Brewing from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Smuttynose Brewing: Smolak Farms (75/100), Slayer Espresso (75/100), The Scotch Malt Whisky Society (SMWS) (75/100), Sno Shack (75/100).
A step up - brands to learn from: Zuppler (81/100), Zulay Kitchen (81/100).
Category leader: Target (97/100).
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