Architecture that builds new cultures
SO-IL (so-il.org) scores 74 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Real Estate brands, Other brands, in the 43rd percentile of 11980 Real Estate brands.
SO-IL is an internationally recognized architecture and design firm based in Brooklyn, New York, founded in 2008. The firm creates structures intended to establish new cultures, institutions, and relationships through an open, thoughtful, and humanistic approach to design. SO-IL works primarily with cultural institutions, civic organizations, and communities, delivering architectural and design solutions for arts and civic projects that aim to enrich communities and the built environment.
| Brand Name | SO-IL |
|---|---|
| Domain | so-il.org |
| Industry | Real Estate, Other |
| Founded | 2008 |
| Headquarters | Brooklyn |
| Main Competitors | Snøhetta (82/100), Diller Scofidio + Renfro (77/100), Steven Holl Architects (64/100), WORKac (73/100), MOS Architects (47/100), Herzog & de Meuron (81/100), Selldorf Architects (77/100) |
Moz Domain Authority 50/100 vs category average 37 / leader 93 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #1,836,567 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "SO-IL is an internationally recognized architecture and design firm based in New York. We create structures that establish new cultures, institutions, and relationships." (Meta description: 23 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:type, Twitter cards. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Gatsby.
Social footprint: verified profiles on Instagram, LinkedIn, X (Twitter), GitHub; no detected presence on Facebook, YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is SO-IL?", Claude could identify the brand as of September 2026. SO-IL (Solid Objectives - Idenburg Liu) is a Brooklyn-based architecture and design studio founded by Florian Idenburg and Jing Liu, known for innovative cultural, residential, and institutional projects worldwide. Best known for Award-winning experimental architecture like the Kukje Gallery in Seoul and the Manetti Shrem Museum of Art.
When asked "Best brands similar to SO-IL?", Claude would recommend SO-IL as of September 2026. SO-IL is a well-regarded, internationally recognized architecture firm, though it's more of a design studio than a traditional real estate company.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
SO-IL's main competitors in Real Estate: Snøhetta (82/100), Diller Scofidio + Renfro (77/100), Steven Holl Architects (64/100), WORKac (73/100), MOS Architects (47/100).
Sources: Brand Analyzer scan
SO-IL is an internationally recognized architecture and design firm based in Brooklyn, New York, founded in 2008. It specializes in creating structures for cultural institutions, civic organizations, and communities, with a focus on open, thoughtful, and humanistic design.
Sources: SO-IL official site
SO-IL has limited AI-search visibility, scoring 29/100 on Brand Analyzer's AI visibility composite (visibility 23, trust 26, recommendation 45). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: SO-IL official site
SO-IL was founded in 2008. SO-IL operates in the Real Estate category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
SO-IL is headquartered in Brooklyn. SO-IL operates in the Real Estate category.
Sources: Wikidata
SO-IL offers architecture and design services, focusing on creating structures for cultural institutions, civic organizations, and communities. Their work encompasses transformative arts and civic projects intended to enrich communities and the surrounding environment through humanistic design principles.
Sources: SO-IL official site
SO-IL designs and creates architectural structures intended to establish new cultures, institutions, and relationships. The firm focuses on humanistic and socially engaged design for arts and civic projects, working with cultural institutions, civic organizations, and communities to develop spaces that enrich their surrounding environments.
Sources: SO-IL official site
SO-IL scores 45/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Real Estate options. Recommendation depends on crawlability, structured data, and category authority.
Sources: SO-IL official site
SO-IL can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: SO-IL official site
SO-IL's services are used by cultural institutions, civic organizations, and communities seeking innovative and meaningful architectural and design solutions. These clients typically pursue projects related to arts, civic engagement, and community enrichment.
Sources: SO-IL official site
SO-IL is known for its internationally recognized approach to architecture that emphasizes humanistic, open design for cultural and civic projects. The firm is recognized for creating structures that go beyond functional building design to establish new institutional identities and community relationships.
Sources: SO-IL official site
SO-IL scores 29/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
SO-IL has a weak AI-visibility profile at 29/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (45/100) and its weakest is visibility (23/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #1,836,567 (Tranco) and a Moz Domain Authority of 50/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify SO-IL from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to SO-IL: SM&W (74/100), Slant/Fin (74/100), Solara (74/100), Sold (74/100).
A step up - brands to learn from: Zucchetti (81/100), Zucchetti (81/100).
Category leader: Chaos (95/100).
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