We Are Social is a global creative agency specializing in social media and influencer marketing. Operating with about 1,200 employees across four continents, it develops culturally relevant campaigns and storytelling for global and regional brands aiming to engage audiences and shape cultural conversations. The agency positions itself as a leader in socially-led creative strategy within the broader marketing and advertising industry.
Moz Domain Authority 15/100 vs category average 39 / leader 97 - limited third-party links, so AI systems rarely encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Ready for creative ideas & media mastery? Contact us online now and let’s design campaigns & storytelling that make global impact with We Are Social." (Meta description: 25 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is AR-only, limiting citation in English-language AI answers.
Social footprint: verified profiles on LinkedIn, X (Twitter), YouTube, Instagram, Facebook, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
People Also Ask About We Are Social
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Who are We Are Social's main competitors?
We Are Social's main competitors in Marketing & Advertising: VaynerMedia (87/100), Ogilvy (85/100), Wunderman Thompson (80/100), Edelman (89/100), Golin (80/100).
We Are Social has low AI-search visibility, scoring 20/100 on Brand Analyzer's AI visibility composite (visibility 13, trust 18, recommendation 34). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
We Are Social scores 34/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Marketing & Advertising options. Recommendation depends on crawlability, structured data, and category authority.
What products or services does We Are Social offer?
We Are Social offers creative campaign development, social media strategy, influencer marketing, and brand storytelling services for global and regional clients.
We Are Social is a global creative agency that specializes in social media and influencer marketing, helping brands develop culturally relevant campaigns and storytelling.
We Are Social creates socially-led creative campaigns, storytelling, and influencer marketing strategies for global and regional brands, aiming to make a global cultural impact.
How can We Are Social improve its AI discoverability?
We Are Social can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
We Are Social is known for its expertise in social media and influencer marketing, and for creating culturally relevant, globally resonant creative campaigns across four continents.
We Are Social is used by global and regional brands seeking innovative social media strategies, influencer partnerships, and creative campaigns to engage audiences and shape cultural conversations.
Set up professional email - Use your company domain for email (e.g., hello@yourbrand.com) instead of Gmail/Yahoo. This significantly boosts credibility. (impact: high, effort: quick_win)
Add an FAQ section - Create a Frequently Asked Questions section with FAQ schema markup. AI systems often source answers directly from FAQ content. (impact: medium, effort: moderate)
Boost search engine authority - Your Moz Domain Authority indicates limited search ranking potential. Improve it by building high-quality backlinks, optimizing on-page SEO, and publishing authoritative content. (impact: medium, effort: major)
Build a content ecosystem - Add a blog, documentation, or help center to your website. A rich content ecosystem signals brand maturity and authority. (impact: medium, effort: major)
Build web authority and backlinks - Grow your domain's authority by earning backlinks from reputable sites, publishing valuable content, and engaging in industry communities. Higher domain authority improves both search rankings and brand perception. (impact: medium, effort: major)
AI visibility
We Are Social scores 20/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
We Are Social has a weak AI-visibility profile at 20/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (34/100) and its weakest is visibility (13/100). It benefits from a Wikidata knowledge-graph entry and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 15/100 and thin schema.org structured data.
Visibility - 13/100
Wikipedia presence - 0/40
Wikidata entity - 13/25
Web popularity (Tranco) - 0/20
Reddit visibility - 0/15
Trust - 18/100
Domain Authority - 3/30
Backlink trust (spam score) - 0/10
Schema.org structured data - 11/25
Knowledge graph anchors (sameAs) - 0/15
llms.txt convention - 0/10
Reddit sentiment (heuristic) - 4/10
Recommendation likelihood - 34/100
robots.txt AI bot permissions - 22/30
Sitemap.xml presence - 10/10
Help center / Docs hub - 0/15
FAQ presence - 0/15
Category-relative authority - 2/20
Category leader signals - 0/10
Score breakdown - 7 dimensions
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.