Your solar price in 90 seconds
Solar.com (solar.com) scores 84 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Energy & Utilities brands, E-commerce brands, Technology brands, in the 86th percentile of 3601 Energy & Utilities brands.
Solar.com is an online platform that connects homeowners with vetted solar installers to provide instant, competitive quotes based on live bids for a specific roof. The service aims to simplify the solar purchasing process by removing sales pressure and phone-based negotiations, allowing users to enter their address and receive pricing within 90 seconds. It operates in the energy, technology, and e-commerce sectors, targeting homeowners seeking transparent, straightforward solar pricing.
| Brand Name | Solar.com |
|---|---|
| Domain | solar.com |
| Industry | Energy & Utilities, E-commerce |
| Main Competitors | EnergySage (86/100), SolarReviews (78/100), Palmetto (88/100), Sunrun (93/100), SunPower (90/100), Tesla Energy (88/100), Solar-Estimate (73/100) |
Moz Domain Authority 49/100 vs category average 40 / leader 92 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #364,771 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Enter your address and see your solar price in 90 seconds. We run vetted installers" (Meta description: 15 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 3 JSON-LD block(s), Organization schema, FAQ schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Next.js, Vercel.
Social footprint: verified profiles on X (Twitter), LinkedIn, Instagram, YouTube, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Solar.com?", Claude could identify the brand as of September 2026. Solar.com is an online marketplace and platform that connects homeowners with vetted solar installers, helping them compare quotes, financing options, and system designs for residential solar panel installations. Best known for Being an online comparison platform for residential solar installation quotes.
When asked "Best brands similar to Solar.com?", Claude would recommend Solar.com as of September 2026. It's a legitimate and well-known resource for consumers researching residential solar options and comparing installer quotes, so it fits naturally in that context.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Solar.com's main competitors in Energy & Utilities: EnergySage (86/100), SolarReviews (78/100), Palmetto (88/100), Sunrun (93/100), SunPower (90/100).
Sources: Brand Analyzer scan
Solar.com has limited AI-search visibility, scoring 43/100 on Brand Analyzer's AI visibility composite (visibility 20, trust 57, recommendation 68). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Solar.com official site
Solar.com scores 68/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Energy & Utilities options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Solar.com official site
Solar.com offers an online quoting service that provides homeowners with solar installation price estimates based on their specific address and roof characteristics. The service aggregates competitive bids from a network of vetted solar installers, allowing users to compare pricing without direct sales interactions.
Sources: Solar.com official site
Solar.com is an online platform that helps homeowners obtain solar panel installation quotes by connecting them with vetted installers who provide competitive, real-time pricing based on the homeowner's specific roof and address.
Sources: Solar.com official site
Solar.com allows homeowners to enter their address and receive a solar installation price quote within 90 seconds, sourced from live bids among a network of vetted solar installers. This eliminates the need for phone calls or in-person sales visits, streamlining the process of comparing solar options.
Sources: Solar.com official site
Solar.com can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Solar.com official site
Solar.com is used by homeowners who are considering installing solar panels and want a transparent, straightforward way to compare pricing without engaging in traditional sales calls or pressure tactics.
Sources: Solar.com official site
Solar.com is known for its fast, no-pressure quote system that lets homeowners get solar pricing in 90 seconds by entering their address, using competitive bidding among vetted installers instead of traditional sales calls.
Sources: Solar.com official site
Solar.com scores 43/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Solar.com has a limited AI-visibility profile at 43/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (68/100) and its weakest is visibility (20/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #364,771 (Tranco) and a Moz Domain Authority of 49/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data. In a live check, Claude could already identify Solar.com from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Solar.com: Setra Systems (84/100), SES (84/100), Solargis (84/100), South East Water (84/100).
A step up - brands to learn from: Toshiba America (91/100), SUEZ (91/100).
Category leader: Electrek (96/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.