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s.Oliver (soliver.de) scores 81 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Fashion & Apparel brands, E-commerce brands, in the 67th percentile of 6837 Fashion & Apparel brands.
s.Oliver is a German fashion company founded in 1969 and headquartered in Rottendorf. It designs and sells clothing and accessories for women, men, and children, combining current trends with timeless pieces. The brand emphasizes modern design, comfort, and reliable quality, aiming to create everyday fashion that fits various lifestyles. s.Oliver operates as an e-commerce retailer alongside physical distribution, targeting fashion-conscious consumers who value versatile, high-quality clothing for daily wear and special occasions.
| Brand Name | s.Oliver |
|---|---|
| Domain | soliver.de |
| Industry | Fashion & Apparel, E-commerce |
| Founded | 1969 |
| Headquarters | Rottendorf |
| Main Competitors | Tom Tailor (76/100), Esprit, H&M (88/100), Zara (79/100), Marc O'Polo (78/100), Gerry Weber (87/100), C&A (89/100), Mango |
Moz Domain Authority 51/100 vs category average 45 / leader 94 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #126,452 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
s.Oliver has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Angesagte Trends, zeitlose Pieces und schicke Accessoires: Sei immer auf dem neuesten Stand und entdecke Must-haves für Damen, Herren und Kinder bei s.Oliver." (Meta description: 23 words (ideal length). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Breadcrumb/Website schema, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is DE-only, limiting citation in English-language AI answers.
Detected tech stack: Cloudflare, Vue.
Social footprint: verified profiles on Instagram, YouTube, X (Twitter), GitHub; no detected presence on Facebook, LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is s.Oliver?", Claude could identify the brand as of October 2026. s.Oliver is a German fashion company founded in 1969 by Bernd Freier, offering casual and smart-casual clothing, denim, and accessories for men, women, and children. It operates multiple brand lines including s.Oliver, QS by s.Oliver, Triangle, and Comma, with a strong retail and Best known for Casual German fashion and denim-based clothing lines for the whole family.
When asked "Best brands similar to s.Oliver?", Claude would recommend s.Oliver as of October 2026. It's a well-established mainstream German fashion brand often mentioned alongside similar casual apparel companies like Tom Tailor or Esprit.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
s.Oliver's main competitors in Fashion & Apparel: Tom Tailor (76/100), H&M (88/100), Zara (79/100), Marc O'Polo (78/100), Gerry Weber (87/100).
Sources: Brand Analyzer scan
s.Oliver offers clothing and accessories for women, men, and children, including both trend-driven and timeless pieces. Its product range covers everyday wear as well as items suitable for special occasions, emphasizing combinability, comfort, and modern design.
Sources: s.Oliver official site
s.Oliver is a German fashion company founded in 1969, headquartered in Rottendorf. It designs and sells clothing and accessories for women, men, and children, positioning itself as an approachable, versatile fashion brand for everyday life and special occasions.
Sources: s.Oliver official site
s.Oliver has moderate AI-search visibility, scoring 64/100 on Brand Analyzer's AI visibility composite (visibility 70, trust 46, recommendation 75). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: s.Oliver official site
s.Oliver was founded in 1969. s.Oliver operates in the Fashion & Apparel category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
s.Oliver is headquartered in Rottendorf. s.Oliver operates in the Fashion & Apparel category.
Sources: Wikidata
s.Oliver creates and sells fashion items-including clothing and accessories-for women, men, and children. The brand combines current trends with timeless pieces, focusing on modern design, comfort, and quality, and operates an e-commerce platform offering these products directly to consumers.
Sources: s.Oliver official site
s.Oliver scores 75/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Fashion & Apparel options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: s.Oliver official site
s.Oliver can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: s.Oliver official site
s.Oliver is known for producing fashion that blends current trends with timeless, easily combinable pieces for everyday life. It is recognized as a long-standing German fashion company (since 1969) offering clothing and accessories for the whole family-women, men, and children.
Sources: s.Oliver official site
s.Oliver is used by fashion-conscious women, men, and children who value comfortable, high-quality, and versatile clothing suitable for both daily life and special occasions.
Sources: s.Oliver official site
s.Oliver scores 64/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
s.Oliver has a moderate AI-visibility profile at 64/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (75/100) and its weakest is trust (46/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #126,452 (Tranco). The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify s.Oliver from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to s.Oliver: Soko Glam (81/100), Socksmith (81/100), Southern Marsh (81/100), Speidel (81/100).
A step up - brands to learn from: Zappos (91/100), Vogue India (91/100).
Category leader: Complex (97/100).
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