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SOLOM (solom.se) scores 74 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Healthcare brands, Government brands, Non-profit brands, in the 40th percentile of 18679 Healthcare brands.
SOLOM is Sollentuna Kommun's own care and social services company, established in 1978. It provides elderly care and LSS (support for people with disabilities) services, including care homes, home care, senior meeting points, daily activities, group homes and service housing in Sollentuna, Sweden. As a municipally owned, non-profit organization, SOLOM reinvests all surplus into its operations to enhance the daily lives of those it supports, positioning itself as the public, non-profit alternative in local care services.
| Brand Name | SOLOM |
|---|---|
| Domain | solom.se |
| Industry | Healthcare, Government |
| Founded | 1978 |
| Headquarters | Sollentuna, Sweden |
| Parent Company / Owner | Sollentuna Kommun |
| Main Competitors | Attendo (79/100), Ambea (Vardaga) (78/100), Humana (81/100), Förenade Care (76/100), Frösunda (67/100) |
Moz Domain Authority 22/100 vs category average 40 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "SOLOM är Sollentuna Kommuns eget vård- och omsorgsföretag. Vi erbjuder tjänster inom äldreomsorg och LSS och driver bla äldreboenden, hemtjänst, seniorträffar, daglig verksamhet, g…" (Meta description: 26 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Breadcrumb/Website schema, og:title, og:description, og:image, og:type, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Apache, WordPress, Ghost.
Social footprint: verified profiles on LinkedIn, Instagram, GitHub; no detected presence on Facebook, X (Twitter), YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is SOLOM?", Claude could not identify the brand as of October 2026. I don't recognize SOLOM as a specific healthcare company, likely because it's a small or regional Swedish business with limited presence in my training data.
When asked "Best brands similar to SOLOM?", Claude would not surface SOLOM as of October 2026. I can't recommend a company I don't have verified information about.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
SOLOM's main competitors in Healthcare: Attendo (79/100), Ambea (Vardaga) (78/100), Humana (81/100), Förenade Care (76/100), Frösunda (67/100).
Sources: Brand Analyzer scan
SOLOM offers elderly care services such as care homes (äldreboenden) and home care (hemtjänst), senior meeting points (seniorträffar), as well as LSS services including daily activities (daglig verksamhet), group homes (gruppboenden), and service housing (serviceboenden) for people with disabilities.
Sources: SOLOM official site
SOLOM is Sollentuna Kommun's own municipally owned care and social services company, founded in 1978. It operates as a non-profit entity providing elderly care and support for people with disabilities (LSS) within Sollentuna, Sweden.
Sources: SOLOM official site
SOLOM has limited AI-search visibility, scoring 28/100 on Brand Analyzer's AI visibility composite (visibility 17, trust 33, recommendation 42). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: SOLOM official site
SOLOM was founded in 1978. SOLOM operates in the Healthcare category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
SOLOM provides a range of health and social care services in Sollentuna, including elderly care homes, home care (hemtjänst), senior meeting points, daily activities for people with disabilities, group homes, and service housing under the LSS framework.
Sources: SOLOM official site
SOLOM scores 42/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Healthcare options. Recommendation depends on crawlability, structured data, and category authority.
Sources: SOLOM official site
SOLOM can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: SOLOM official site
SOLOM's services are used by elderly residents, people with disabilities under the LSS framework, and their families in Sollentuna kommun. It also serves as an employer for individuals seeking careers in healthcare and social care.
Sources: SOLOM official site
SOLOM is known for being Sollentuna Kommun's own non-profit care provider, reinvesting all financial surplus back into its services rather than distributing profits, which it uses to position itself as a community-focused alternative to private care companies.
Sources: SOLOM official site
SOLOM scores 28/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
SOLOM has a weak AI-visibility profile at 28/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (42/100) and its weakest is visibility (17/100). It benefits from a Wikidata knowledge-graph entry and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 22/100 and thin schema.org structured data. In a live check (October 2026), Claude could not identify SOLOM from memory, confirming the gaps above.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to SOLOM: Solarity Health (74/100), SoGal Ventures (74/100), Sonida Senior Living (74/100), Space Cabin (74/100).
A step up - brands to learn from: Zymo Research (81/100), Zurich Insurance Group (81/100).
Category leader: Booksy (96/100).
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