Serving Vermont's Citizens and Businesses
Vermont Secretary of State (vermont.gov) scores 66 out of 100 on Brand Analyzer, placing it in the Developing tier among Government brands, Legal brands, in the 19th percentile of 14208 Government brands.
The Vermont Secretary of State is a constitutional office of the State of Vermont, established in 1778. It provides government services to residents, businesses, and professionals, including professional licensing, elections administration, and regulatory oversight. The office serves as the official authority for business registration, voter information, and licensing of various professions within the state, positioning itself as a trusted, centralized resource for Vermont's administrative and regulatory needs.
| Brand Name | Vermont Secretary of State |
|---|---|
| Domain | vermont.gov |
| Industry | Government, Legal |
| Founded | 1778 |
| Parent Company / Owner | State of Vermont |
| Main Competitors | New Hampshire Secretary of State, Massachusetts Secretary of the Commonwealth, New York Department of State, LegalZoom (87/100), CT Corporation (60/100), Harbor Compliance (82/100) |
Moz Domain Authority 84/100 vs category average 47 / leader 97 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Vermont Secretary of State appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "To provide Vermont residents, businesses, and professionals with accessible government services including professional licensing, elections information, and regulatory oversight." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions GPTBot, ChatGPT-User, ClaudeBot, PerplexityBot - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Drupal.
Social footprint: verified profiles on Instagram, X (Twitter); no detected presence on Facebook, LinkedIn, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Vermont Department of Libraries?", Claude could identify the brand as of October 2026. The Vermont Department of Libraries is the state agency responsible for supporting public, school, and state government libraries across Vermont, including providing interlibrary loan services, library consulting, and talking book/braille services for the blind and visually impai Best known for Serving as Vermont's state library agency supporting public and school libraries.
When asked "Best brands similar to Vermont Department of Libraries?", Claude would not surface Vermont Secretary of State as of October 2026. It's a state government agency rather than a brand or company, so it wouldn't come up in a 'best brands' comparison context.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Vermont Secretary of State's main competitors in Government: LegalZoom (87/100), CT Corporation (60/100), Harbor Compliance (82/100).
Sources: Brand Analyzer scan
Vermont Secretary of State has limited AI-search visibility, scoring 42/100 on Brand Analyzer's AI visibility composite (visibility 35, trust 44, recommendation 53). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Vermont Secretary of State was founded in 1778. Vermont Secretary of State operates in the Government category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
The office offers professional licensing services, elections information and administration, and business regulatory resources, including business registration and compliance support for entities operating in Vermont.
Vermont Secretary of State scores 53/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Government options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
The Vermont Secretary of State is a constitutional office within the Vermont state government, established in 1778. It is responsible for administering professional licensing, elections, and business regulatory functions for the state.
Vermont Secretary of State can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Users include Vermont residents, licensed professionals, business owners, voters, and municipal officials who need access to state regulatory, licensing, or elections-related services.
The Vermont Secretary of State is known for serving as the official state authority on elections administration, professional licensing, and business registration, providing a centralized point of access for regulatory and administrative services in Vermont.
Vermont Secretary of State scores 42/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Vermont Secretary of State has a limited AI-visibility profile at 42/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (53/100) and its weakest is visibility (35/100). It benefits from a Wikidata knowledge-graph entry, a Moz Domain Authority of 84/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Vermont Secretary of State from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
66 in October 2026, down from 69 in October 2026.
Ranked closest to Vermont Secretary of State: Veolia UK (66/100), Ville de Vaudreuil-Dorion (66/100), Vestre Toten kommune (66/100), Veteran Jobs Mission (66/100).
A step up - brands to learn from: ZIA (71/100), ZEW - Leibniz-Zentrum für Europäische Wirtschaftsforschung (71/100).
Category leader: ABC News (96/100).
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