Surf, Yoga, Massage, Soul
Soul & Surf (soulandsurf.com) scores 81 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Travel & Hospitality brands, Sports & Fitness brands, Healthcare brands, in the 85th percentile of 19894 Travel & Hospitality brands.
Soul & Surf is a travel and wellness company offering surf, yoga, and massage retreats in India, Sri Lanka, Portugal, and other coastal destinations. It blends active pursuits like surfing with mindfulness practices such as yoga and massage, aiming to provide a relaxed, soulful experience rather than a typical surf camp. The brand emphasizes sustainability and community, targeting travelers seeking to reset and recharge in scenic coastal settings.
| Brand Name | Soul & Surf |
|---|---|
| Domain | soulandsurf.com |
| Industry | Travel & Hospitality, Sports & Fitness |
| Main Competitors | Surf Maroc, Kalon Surf (78/100), Surf Simply (72/100), Soulshine Bali (74/100), Suryalila Retreat Centre (75/100) |
Moz Domain Authority 43/100 vs category average 43 / leader 97 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Soul & Surf does Surf, Yoga & Massage stays in India, Sri Lanka, Portugal and beyond with great vibes, a light heart and a big dollop of soul." (Meta description: 28 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Nginx, WordPress, Ghost.
Social footprint: verified profiles on Instagram, Facebook, X (Twitter), YouTube; no detected presence on LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is Soul & Surf?", Claude could identify the brand as of November 2026. Soul & Surf is a surf and yoga travel company with boutique guesthouses in Varkala, Kerala (India) and Las Palmas, Gran Canaria, offering surf lessons, yoga retreats, and stylish laid-back accommodation for travelers wanting to combine wave-riding with relaxation. Best known for Boutique surf-and-yoga guesthouses and retreats in Kerala, India and Gran Canaria, Spain.
When asked "Best brands similar to Soul & Surf?", Claude would recommend Soul & Surf as of November 2026. It's a well-regarded, design-conscious surf and yoga retreat brand that often comes up when discussing boutique surf travel operators.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Soul & Surf's main competitors in Travel & Hospitality: Kalon Surf (78/100), Surf Simply (72/100), Soulshine Bali (74/100), Suryalila Retreat Centre (75/100).
Sources: Brand Analyzer scan
Soul & Surf has limited AI-search visibility, scoring 28/100 on Brand Analyzer's AI visibility composite (visibility 0, trust 49, recommendation 53). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Soul & Surf official site
Soul & Surf offers retreat packages that include surf lessons, yoga classes, and massage/wellness treatments, hosted at properties in India, Sri Lanka, and Portugal. These stays are designed to blend physical activity with relaxation and mindfulness practices.
Sources: Soul & Surf official site
Soul & Surf scores 53/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Travel & Hospitality options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Soul & Surf official site
Soul & Surf is a travel and wellness brand that organizes surf, yoga, and massage retreats in coastal locations such as India, Sri Lanka, and Portugal. It combines active surf instruction with wellness practices like yoga and massage in a relaxed, soulful setting.
Sources: Soul & Surf official site
Soul & Surf runs retreat stays that combine surfing lessons, yoga classes, and massage therapy in destinations including India, Sri Lanka, and Portugal. It curates immersive wellness experiences aimed at helping guests escape, reset, and recharge while fostering mindfulness and community.
Sources: Soul & Surf official site
Soul & Surf can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Soul & Surf official site
Soul & Surf is known for combining surf, yoga, and massage retreats in scenic coastal locations like India, Sri Lanka, and Portugal, with a laid-back, soulful approach to wellness that blends mindfulness with adventure.
Sources: Soul & Surf official site
Soul & Surf is used by travelers and wellness seekers interested in combining surfing with yoga and relaxation, typically people looking to escape daily routines and recharge in a coastal, soulful retreat environment.
Sources: Soul & Surf official site
Soul & Surf scores 28/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Soul & Surf has a weak AI-visibility profile at 28/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (53/100) and its weakest is visibility (0/100). It benefits from a Moz Domain Authority of 43/100, open access for AI crawlers (GPTBot, ClaudeBot, etc.) and machine-readable schema.org markup. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no strong Wikidata entry. In a live check, Claude could already identify Soul & Surf from memory (November 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Soul & Surf: Sotogrande (81/100), Sonoma Valley (81/100), Soundings (81/100), South Australia Tourism (SouthAustralia.com) (81/100).
A step up - brands to learn from: Zipcar (91/100), Yakima (91/100).
Category leader: Cvent (97/100).
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