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Speed Stick (speedstick.com) scores 78 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among E-commerce brands, Other brands, in the 52nd percentile of 14665 E-commerce brands.
Speed Stick is a brand of deodorants and antiperspirants owned by Colgate-Palmolive Company, founded in 1963. The brand targets men seeking effective, long-lasting protection against sweat and body odor. Its products use heat-activated technology and energizing ingredients formulated specifically for male hygiene needs. Speed Stick positions itself as a leading brand in the men's deodorant and antiperspirant category, emphasizing technological innovation to combat perspiration.
| Brand Name | Speed Stick |
|---|---|
| Domain | speedstick.com |
| Industry | E-commerce, Other |
| Founded | 1963 |
| Parent Company / Owner | Colgate-Palmolive Company |
| Main Competitors | Old Spice (75/100), Axe (81/100), Degree, Dove Men+Care (69/100), Gillette (91/100), Right Guard (79/100), Secret (82/100) |
Moz Domain Authority 35/100 vs category average 44 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #1,482,415 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Speed Stick has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Conoce toda la protección y los beneficios de contar con Speed Stick®" (Meta description: 12 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: Microdata (Schema.org), og:title, og:description, og:image, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is ES-only, limiting citation in English-language AI answers.
Social footprint: verified profiles on Facebook, YouTube, X (Twitter), Instagram, GitHub; no detected presence on LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Speed Stick?", Claude could identify the brand as of September 2026. Speed Stick is a long-running deodorant and antiperspirant brand owned by Colgate-Palmolive, known for affordable men's and women's personal care products sold in drugstores and mass retailers. Best known for Being a budget-friendly, widely available deodorant brand, especially its classic men's stick deodorant.
When asked "Best brands similar to Speed Stick?", Claude would recommend Speed Stick as of September 2026. It's a well-known, established drugstore deodorant brand that would naturally come up alongside brands like Old Spice or Degree.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Speed Stick's main competitors in E-commerce: Old Spice (75/100), Axe (81/100), Dove Men+Care (69/100), Gillette (91/100), Right Guard (79/100).
Sources: Brand Analyzer scan
Speed Stick has limited AI-search visibility, scoring 48/100 on Brand Analyzer's AI visibility composite (visibility 63, trust 23, recommendation 52). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Speed Stick official site
Speed Stick was founded in 1963. Speed Stick operates in the E-commerce category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Speed Stick offers deodorant and antiperspirant products specifically formulated for men. These products are designed to provide effective, long-lasting protection against sweat and body odor as part of a daily personal hygiene routine. The brand's formulations incorporate heat-activated technology and energizing ingredients intended to enhance protection tailored to male-specific needs.
Sources: Speed Stick official site
Speed Stick scores 52/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Speed Stick official site
Speed Stick is a brand of deodorant and antiperspirant products owned by Colgate-Palmolive Company. Founded in 1963, it is designed specifically for men and focuses on providing effective, long-lasting protection against sweat and body odor. The brand uses heat-activated technology and energizing ingredients as part of its formulation approach, positioning itself within the personal hygiene and grooming category aimed at a male consumer base.
Sources: Speed Stick official site
Speed Stick manufactures and markets deodorant and antiperspirant products formulated for men. The brand's offerings are designed to provide protection against sweat and body odor as part of a daily personal hygiene routine. Its products incorporate heat-activated technology and energizing ingredients intended to deliver long-lasting effectiveness, positioning the brand within the men's personal care and grooming market under the ownership of Colgate-Palmolive Company.
Sources: Speed Stick official site
Speed Stick can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Speed Stick official site
Speed Stick is owned by or part of Colgate-Palmolive Company. Speed Stick operates in the E-commerce category.
Sources: Wikidata
Speed Stick is used by men seeking effective and long-lasting protection against sweat and body odor as part of their daily personal hygiene routine. The brand specifically targets a male consumer base, formulating its deodorant and antiperspirant products to address needs associated with male body chemistry and lifestyle.
Sources: Speed Stick official site
Speed Stick is known for its deodorant and antiperspirant products marketed specifically toward men, emphasizing long-lasting protection against sweat and body odor. The brand is recognized for incorporating heat-activated technology and energizing ingredients into its formulations, distinguishing it within the men's personal care category. As a product of Colgate-Palmolive, a major consumer goods company, Speed Stick has been present in the market since 1963, contributing to its recognition as an established name in male grooming and hygiene products.
Sources: Speed Stick official site
Speed Stick scores 48/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Speed Stick has a limited AI-visibility profile at 48/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (63/100) and its weakest is trust (23/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #1,482,415 (Tranco). The main gaps holding it back: a low Moz Domain Authority of 35/100, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Speed Stick from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Speed Stick: Specsavers (78/100), Hookah.com (78/100), Spencer's (78/100), Spinelli (78/100).
A step up - brands to learn from: Zoo Med Laboratories (81/100), ZonGuru (81/100).
Category leader: DHL (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.