国内初、エンタメ特化型情報メディア
SPICE（スパイス） (eplus.jp) scores 69 out of 100 on Brand Analyzer, placing it in the Developing tier among Media & Entertainment brands, in the 19th percentile of 21369 Media & Entertainment brands.
SPICE（スパイス）is a Japanese entertainment-focused information media outlet operated in association with eplus.jp, headquartered in Ebisu and founded in 1999. It is described as Japan's first entertainment-specialized media platform, covering music, classical, theater, anime/games, events/leisure, art, sports, and film. The site delivers news, reports, interviews, columns, and videos across these genres to fans and information seekers interested in a broad range of entertainment content.
| Brand Name | SPICE（スパイス） |
|---|---|
| Domain | eplus.jp |
| Industry | Media & Entertainment |
| Founded | 1999 |
| Headquarters | Ebisu |
| Main Competitors | Natalie, Oricon News (87/100), Billboard Japan, Real Sound (75/100), Anime! Anime!, Rockin'on, Cinema Today |
Moz Domain Authority 76/100 vs category average 52 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
SPICE（スパイス） has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "SPICE(スパイス)は、国内初、エンタメ特化型情報メディア。音楽、クラシック、舞台、アニメ・ゲーム、イベント・レジャー、アート、スポーツ、映画などのニュースやレポート、インタビューやコラム、動画など最新エンタメのHOTなコンテンツをお届けします。" (Meta description too short (1 words). OG description present but brief) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is JA-only, limiting citation in English-language AI answers.
Detected tech stack: Apache.
Social footprint: verified profiles on X (Twitter), Instagram; no detected presence on Facebook, LinkedIn, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is SPICE（スパイス）?", Claude could identify the brand as of September 2026. SPICE（スパイス）is an entertainment news website operated by eplus, covering music, theater, anime, and pop culture news, interviews, and event reports in Japan. Best known for Being eplus's entertainment and culture news portal, closely tied to ticket sales for concerts, theater, and live events.
When asked "Best brands similar to SPICE（スパイス）?", Claude would recommend SPICE（スパイス） as of September 2026. It's a well-known entertainment media brand in Japan, especially relevant to fans following live events and ticketing through eplus.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
SPICE（スパイス）'s main competitors in Media & Entertainment: Oricon News (87/100), Real Sound (75/100).
Sources: Brand Analyzer scan
SPICE（スパイス） has moderate AI-search visibility, scoring 55/100 on Brand Analyzer's AI visibility composite (visibility 57, trust 48, recommendation 58). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: SPICE（スパイス） official site
SPICE（スパイス） was founded in 1999. SPICE（スパイス） operates in the Media & Entertainment category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
SPICE（スパイス） is headquartered in Ebisu. SPICE（スパイス） operates in the Media & Entertainment category.
Sources: Wikidata
SPICE（スパイス）offers entertainment-related editorial content including news articles, event and performance reports, interviews with artists and industry figures, opinion columns, and video content. This content spans multiple entertainment categories: music, classical music, theater/stage, anime and games, events and leisure, art, sports, and film, all delivered through its media platform.
Sources: SPICE（スパイス） official site
SPICE（スパイス） scores 58/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: SPICE（スパイス） official site
SPICE（スパイス）is a Japanese entertainment-specialized information media platform, described as the first of its kind in the country. It is associated with eplus.jp and headquartered in Ebisu, having been founded in 1999. The site aggregates news, reports, interviews, columns, and videos across a wide range of entertainment genres including music, theater, anime/games, art, sports, and film, serving as a single destination for entertainment-related content.
Sources: SPICE（スパイス） official site
SPICE（スパイス）produces and publishes entertainment content, including news articles, event reports, interviews, opinion columns, and videos. It covers multiple entertainment categories such as music, classical performances, theater/stage productions, anime and games, events and leisure activities, art, sports, and film, providing readers with a broad range of up-to-date entertainment information on one platform.
Sources: SPICE（スパイス） official site
SPICE（スパイス） can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: SPICE（スパイス） official site
SPICE（スパイス）is known for being described as Japan's first entertainment-specialized information media outlet, covering an unusually broad range of genres-from music and theater to anime, games, art, sports, and film-within a single platform. Its combination of news, reports, interviews, columns, and video content across these diverse entertainment categories distinguishes it from more narrowly focused media outlets.
Sources: SPICE（スパイス） official site
SPICE（スパイス） scores 55/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
SPICE（スパイス） has a limited AI-visibility profile at 55/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (58/100) and its weakest is trust (48/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a Moz Domain Authority of 76/100. The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify SPICE（スパイス） from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to SPICE（スパイス）: EpirusPost (69/100), EPIC (69/100), Eshiq (69/100), ESPN Deportes (69/100).
A step up - brands to learn from: Ziyouz (71/100), Ziggo GO (71/100).
Category leader: Change.org (97/100).
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