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SPILLERS (spillers-feeds.com) scores 75 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Other brands, Manufacturing brands, in the 56th percentile of 33193 Other brands.
SPILLERS is a British equine feed company based in New Malden, founded in 1829. The brand specializes in horse and pony nutrition, offering a range of specialist feed products backed by over 65 years of research and development. SPILLERS provides free, personalized nutrition advice through a dedicated team, aiming to support the health and performance of horses across both competitive and leisure riding contexts.
| Brand Name | SPILLERS |
|---|---|
| Domain | spillers-feeds.com |
| Industry | Other, Manufacturing |
| Founded | 1829 |
| Headquarters | New Malden |
| Main Competitors | Dodson & Horrell, Baileys Horse Feeds, Allen & Page, Saracen Horse Feeds, TopSpec, Blue Chip Feed, NAF (Natural Animal Feeds) |
Moz Domain Authority 38/100 vs category average 37 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #4,080,858 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Homepage Spillers Feed" (Meta description too short (3 words). OG description present but brief) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 3 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Nginx, Drupal.
Social footprint: verified profiles on Facebook, Instagram; no detected presence on X (Twitter), LinkedIn, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is SPILLERS?", Claude could identify the brand as of October 2026. SPILLERS is a British horse feed brand, one of the oldest in the UK, producing a wide range of feeds and supplements for horses and ponies covering everything from performance horses to those with specific dietary needs like laminitis or weight management. Best known for Being a long-established UK horse feed brand known for its research-backed nutrition and products like Speedi-Beet and conditioning cubes.
When asked "Best brands similar to SPILLERS?", Claude would recommend SPILLERS as of October 2026. It's a well-known, trusted name in equine nutrition that horse owners commonly consider alongside brands like Dodson & Horrell or Baileys.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
SPILLERS has limited AI-search visibility, scoring 40/100 on Brand Analyzer's AI visibility composite (visibility 23, trust 52, recommendation 56). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: SPILLERS official site
SPILLERS was founded in 1829. SPILLERS operates in the Other category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
SPILLERS is headquartered in New Malden. SPILLERS operates in the Other category.
Sources: Wikidata
SPILLERS scores 56/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Other options. Recommendation depends on crawlability, structured data, and category authority.
Sources: SPILLERS official site
SPILLERS is a British equine nutrition and horse feed company headquartered in New Malden, founded in 1829. It manufactures specialist feed products for horses and ponies and provides expert nutritional advice to horse owners.
Sources: SPILLERS official site
SPILLERS develops and manufactures specialist horse and pony feed products based on equine nutrition research. The company also offers free, personalized nutrition advice from a dedicated team to help horse owners choose appropriate feed for their animals' needs.
Sources: SPILLERS official site
SPILLERS can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: SPILLERS official site
SPILLERS offers a range of specialist horse feed products developed through research in equine nutrition, along with free, personalized nutritional advice provided by a dedicated team of experts.
Sources: SPILLERS official site
SPILLERS is known for its long history in equine nutrition, dating back to 1829, and for combining scientific research with tailored, one-to-one feeding advice for horse and pony owners.
Sources: SPILLERS official site
SPILLERS is used by horse and pony owners, ranging from competitive performance riders to everyday leisure owners, who are seeking expert nutrition advice and tailored feed solutions for their animals.
Sources: SPILLERS official site
SPILLERS scores 40/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
SPILLERS has a limited AI-visibility profile at 40/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (56/100) and its weakest is visibility (23/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #4,080,858 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and a low Moz Domain Authority of 38/100. In a live check, Claude could already identify SPILLERS from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to SPILLERS: STI/SPFA (75/100), Spencer Rigging (75/100), SpillTech (75/100), Splash247 (75/100).
A step up - brands to learn from: Zurich Insurance Group (81/100), ZuPreem (81/100).
Category leader: Accenture (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.