Europas Nr. 1 für Heimfitness
Fitshop (sport-tiedje.com) scores 75 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among E-commerce brands, Sports & Fitness brands, Fashion & Apparel brands, in the 42nd percentile of 26355 E-commerce brands.
Fitshop, operating under the domain sport-tiedje.com, is a German specialty retailer and mail-order company founded in 1984 and headquartered in Schleswig. It sells home fitness equipment from well-known brands through both an online store and a network of 69 physical branches across Europe. The company positions itself as Europe's leading specialist retailer for home fitness products, combining a broad product range with in-store testing opportunities and personal customer advice.
| Brand Name | Fitshop |
|---|---|
| Domain | sport-tiedje.com |
| Industry | E-commerce, Sports & Fitness |
| Founded | 1984 |
| Headquarters | Schleswig |
| Main Competitors | Decathlon (76/100), Kettler (74/100), NordicTrack (88/100), Bowflex (91/100), Technogym (90/100), Life Fitness (92/100), Horizon Fitness (88/100) |
Moz Domain Authority 29/100 vs category average 41 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #3,940,285 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Fitshop ist Europas Nr. 1 für Heimfitness! Bei uns können Sie Fitnessgeräte günstig kaufen - online und in 69 Filialen." (Meta description: 20 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions GPTBot - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is DE-only, limiting citation in English-language AI answers.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on Facebook, Instagram; no detected presence on X (Twitter), LinkedIn, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Fitshop?", Claude could identify the brand as of October 2026. Sport-Tiedje (operated by Fitshop GmbH) is a major European online and in-store retailer specializing in home fitness equipment like treadmills, ellipticals, rowing machines, and strength training gear, based in Germany. Best known for being one of Europe's largest specialist retailers of home fitness equipment, particularly cardio machines like treadmills and ellipticals.
When asked "Best brands similar to Fitshop?", Claude would recommend Fitshop as of October 2026. It's a well established and trusted name in the fitness equipment e-commerce space across Europe, so it would be relevant to mention alongside similar specialty retailers.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Fitshop's main competitors in E-commerce: Decathlon (76/100), Kettler (74/100), NordicTrack (88/100), Bowflex (91/100), Technogym (90/100).
Sources: Brand Analyzer scan
Fitshop is a German specialty store and online mail-order company that sells home fitness equipment. Founded in 1984 and headquartered in Schleswig, Germany, it operates both an e-commerce platform and a network of 69 physical branches across Europe, offering a wide selection of fitness equipment from well-known brands.
Sources: Fitshop official site
Fitshop has limited AI-search visibility, scoring 34/100 on Brand Analyzer's AI visibility composite (visibility 25, trust 45, recommendation 35). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Fitshop official site
Fitshop was founded in 1984. Fitshop operates in the E-commerce category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Fitshop is headquartered in Schleswig. Fitshop operates in the E-commerce category.
Sources: Wikidata
Fitshop sells fitness equipment for home use, both online and through 69 physical stores across Europe. It offers a broad assortment of equipment from established brands, combined with personal customer advice and in-store testing opportunities before purchase.
Sources: Fitshop official site
Fitshop scores 35/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Fitshop official site
Fitshop offers home fitness equipment such as cardio machines, strength training equipment, and related accessories from well-known brands, available for purchase online or in one of its 69 physical stores across Europe, along with personal advice and product testing.
Sources: Fitshop official site
Fitshop can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Fitshop official site
Fitshop is known for being Europe's leading specialty retailer for home fitness equipment, offering a large selection of well-known fitness brands through an extensive network of 69 stores as well as online, paired with personal in-store consultation.
Sources: Fitshop official site
Fitshop primarily serves private individuals and fitness enthusiasts across Europe who are looking to set up or expand home fitness training equipment.
Sources: Fitshop official site
Fitshop scores 34/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Fitshop has a weak AI-visibility profile at 34/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (45/100) and its weakest is visibility (25/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #3,940,285 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 29/100 and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Fitshop from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Fitshop: Sports Unlimited (75/100), Sportsman's Guide (75/100), Standaard Boekhandel (75/100), Standard & Strange (75/100).
A step up - brands to learn from: ZuPreem (81/100), Zulay Kitchen (81/100).
Category leader: DHL (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.