For the love of sports
Sportamore (sportamore.com) scores 80 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among E-commerce brands, Fashion & Apparel brands, Sports & Fitness brands, in the 69th percentile of 26585 E-commerce brands.
Sportamore is an e-commerce retailer specializing in sportswear and sports gear for women. It offers an affordable and wide selection of products designed to fit a sporty lifestyle both in and out of the gym, with services including free shipping and returns. The brand targets active women, including athletes and casual fitness enthusiasts, who seek stylish, functional apparel for workouts and everyday life.
| Brand Name | Sportamore |
|---|---|
| Domain | sportamore.com |
| Industry | E-commerce, Fashion & Apparel |
| Main Competitors | Zalando (85/100), ASOS (85/100), Nike (97/100), Adidas (84/100), Decathlon (76/100), Gymshark (83/100), Lululemon (82/100), Stylein (82/100) |
Moz Domain Authority 38/100 vs category average 41 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #153,977 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "A sports retailer for women. We live and breathe a sporty lifestyle, even when we are not in the gym or on the court, just like you!" (Meta description: 27 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: Microdata (Schema.org), og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, Shopify.
Social footprint: verified profiles on Instagram, X (Twitter), LinkedIn, Facebook, YouTube; no detected presence on GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Sportamore?", Claude could identify the brand as of October 2026. Sportamore is a Swedish online retailer specializing in sports and fitness equipment, apparel, and footwear, serving customers across the Nordic region. It's one of the larger Scandinavian sports e-commerce players, offering products across categories like running, training, outd Best known for Being a leading Nordic online sporting goods retailer.
When asked "Best brands similar to Sportamore?", Claude would recommend Sportamore as of October 2026. It's a well-known name in Nordic sports e-commerce, so it would be relevant if someone asked about sports retailers in that region.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Sportamore's main competitors in E-commerce: Zalando (85/100), ASOS (85/100), Nike (97/100), Adidas (84/100), Decathlon (76/100).
Sources: Brand Analyzer scan
Sportamore is an online sports retailer focused on women, offering apparel and gear suited to a sporty lifestyle both inside and outside the gym.
Sources: Sportamore official site
Sportamore has limited AI-search visibility, scoring 27/100 on Brand Analyzer's AI visibility composite (visibility 5, trust 36, recommendation 57). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Sportamore official site
Sportamore sells sportswear and sports gear for women through its e-commerce platform, providing a wide, affordable selection with free shipping and returns to make shopping convenient and low-risk.
Sources: Sportamore official site
Sportamore offers sports apparel and gear designed for women, covering both athletic and casual lifestyle needs. The company provides a wide selection of products suited for activities like gym workouts and court sports, along with everyday wear that fits a sporty lifestyle.
Sources: Sportamore official site
Sportamore scores 57/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Sportamore official site
Sportamore is used by active women who embrace a sporty lifestyle, including both dedicated athletes and casual fitness enthusiasts seeking affordable and stylish sportswear for use in and out of the gym.
Sources: Sportamore official site
Sportamore can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Sportamore official site
Sportamore is known for offering a wide and affordable range of women's sportswear and fitness gear, combined with convenient services like free shipping and returns.
Sources: Sportamore official site
Sportamore scores 27/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Sportamore has a weak AI-visibility profile at 27/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (57/100) and its weakest is visibility (5/100). It benefits from a global traffic rank of #153,977 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and a low Moz Domain Authority of 38/100. In a live check, Claude could already identify Sportamore from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Sportamore: Sponge (80/100), Splosh (80/100), Sportler (80/100), Spot & Tango (80/100).
A step up - brands to learn from: ZuPreem (81/100), Zulay Kitchen (81/100).
Category leader: DHL (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.