For the love of sports
Sportamore (sportamore.fi) scores 74 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among E-commerce brands, Sports & Fitness brands, Fashion & Apparel brands, in the 37th percentile of 26585 E-commerce brands.
Sportamore is an online sports retailer based in Finland (sportamore.fi) that focuses on women's sports apparel and lifestyle products. It offers a wide selection of affordable, high-quality sportswear and gear aimed at supporting an active lifestyle, combined with free shipping, free returns, and fast delivery. The brand positions itself as a women-focused sports retailer that blends affordability, convenience, and a genuine passion for sports and fitness.
| Brand Name | Sportamore |
|---|---|
| Domain | sportamore.fi |
| Industry | E-commerce, Sports & Fitness |
| Main Competitors | Zalando (85/100), ASOS (85/100), Decathlon (76/100), Nelly.com (85/100), Stadium (77/100), XXL Sport & Villmark, H&M Sport (88/100), Nike (97/100) |
Moz Domain Authority 25/100 vs category average 41 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "A sports retailer for women. We live and breathe a sporty lifestyle, even when we are not in the gym or on the court, just like you!" (Meta description: 27 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: Microdata (Schema.org), og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, Shopify.
Social footprint: verified profiles on Instagram, X (Twitter), LinkedIn, Facebook, YouTube; no detected presence on GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Sportamore?", Claude could identify the brand as of October 2026. Sportamore is a Nordic online retailer specializing in sports and outdoor equipment, apparel, and footwear, operating across Sweden, Norway, Finland, and Denmark. It offers products from major sports brands like Nike, adidas, and various outdoor and fitness gear manufacturers. Best known for Being one of the largest online sporting goods retailers in the Nordic region.
When asked "Best brands similar to Sportamore?", Claude would recommend Sportamore as of October 2026. It's a well-established, recognizable Nordic sports e-commerce player worth mentioning alongside similar sporting goods retailers.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Sportamore's main competitors in E-commerce: Zalando (85/100), ASOS (85/100), Decathlon (76/100), Nelly.com (85/100), Stadium (77/100).
Sources: Brand Analyzer scan
Sportamore has low AI-search visibility, scoring 17/100 on Brand Analyzer's AI visibility composite (visibility 0, trust 26, recommendation 36). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Sportamore official site
Sportamore scores 36/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Sportamore official site
Sportamore is an online sports retailer that specializes in sports apparel and lifestyle products for women, operating through its website sportamore.fi.
Sources: Sportamore official site
Sportamore sells sports apparel, footwear, and lifestyle gear for women online, offering affordable prices, free shipping, and free returns to make shopping convenient for active women.
Sources: Sportamore official site
Sportamore can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Sportamore official site
Sportamore offers a wide selection of sports apparel and lifestyle gear for women, including clothing and equipment designed to support an active lifestyle, all available through its online store with free shipping and returns.
Sources: Sportamore official site
Sportamore is known for being a women-focused sports retailer that offers a wide selection of affordable, high-quality sportswear and gear, paired with free shipping and free returns.
Sources: Sportamore official site
Sportamore is used by active women who are interested in sports and fitness and who want affordable, stylish sportswear along with a convenient, hassle-free online shopping experience.
Sources: Sportamore official site
Sportamore scores 17/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Sportamore has a weak AI-visibility profile at 17/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (36/100) and its weakest is visibility (0/100). It benefits from open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and a low Moz Domain Authority of 25/100. In a live check, Claude could already identify Sportamore from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Sportamore: Spitfire Wheels (74/100), Spiritleaf (74/100), Sportbike Track Gear (74/100), Sportlots.com (74/100).
A step up - brands to learn from: ZuPreem (81/100), Zulay Kitchen (81/100).
Category leader: DHL (97/100).
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