For the love of sports
Sportamore (sportamore.se) scores 79 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among E-commerce brands, Sports & Fitness brands, Fashion & Apparel brands, in the 62nd percentile of 24513 E-commerce brands.
Sportamore (sportamore.se) is an online sports retailer focused on women who maintain an active, sporty lifestyle. The company offers a wide range of affordable athletic apparel and gear designed for use both inside and outside the gym. Its value proposition centers on competitive pricing, free shipping and returns, and a selection aimed at helping customers find well-fitting sports products. Sportamore positions itself as a trusted, convenient online shopping destination for women seeking fitness and sports-related products, supported by fast delivery and customer service.
| Brand Name | Sportamore |
|---|---|
| Domain | sportamore.se |
| Industry | E-commerce, Sports & Fitness |
| Main Competitors | Zalando (85/100), Stadium (77/100), Intersport (83/100), XXL Sport & Vildmark (79/100), Nelly.com (85/100), Gymshark (83/100), ASOS (85/100), Nike (97/100), Adidas (84/100) |
Moz Domain Authority 36/100 vs category average 41 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #1,576,755 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "A sports retailer for women. We live and breathe a sporty lifestyle, even when we are not in the gym or on the court, just like you!" (Meta description: 27 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: Microdata (Schema.org), og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is DA-only, limiting citation in English-language AI answers.
Detected tech stack: Cloudflare, Shopify.
Social footprint: verified profiles on Instagram, X (Twitter), Facebook, YouTube; no detected presence on LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Sportamore?", Claude could identify the brand as of October 2026. Sportamore is a Swedish online retailer specializing in sports and outdoor equipment, apparel, and footwear, serving customers across the Nordic region. Best known for Being one of the leading online sporting goods retailers in Sweden and the Nordics.
When asked "Best brands similar to Sportamore?", Claude would recommend Sportamore as of October 2026. It's a well known Nordic e-commerce player in the sports retail space, so it would be relevant if someone asked about sporting goods retailers in that region.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Sportamore's main competitors in E-commerce: Zalando (85/100), Stadium (77/100), Intersport (83/100), XXL Sport & Vildmark (79/100), Nelly.com (85/100).
Sources: Brand Analyzer scan
Sportamore has low AI-search visibility, scoring 24/100 on Brand Analyzer's AI visibility composite (visibility 0, trust 36, recommendation 51). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Sportamore official site
Sportamore scores 51/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Sportamore official site
Sportamore offers a wide range of sports and fitness apparel and gear designed for women, intended for use both during workouts and in everyday life. The company's offerings fall under e-commerce, sports and fitness, and fashion and apparel categories, with an emphasis on affordability and a good fit for an active lifestyle.
Sources: Sportamore official site
Sportamore is an online sports retailer based in Sweden (sportamore.se) that specializes in selling sports and fitness products specifically tailored to women. It operates as an e-commerce platform within the sports, fitness, and fashion apparel categories, offering a curated selection of athletic gear designed for an active lifestyle both in and out of the gym.
Sources: Sportamore official site
Sportamore sells sports and fitness apparel and equipment online, targeting women who lead active, sporty lifestyles. The company provides a wide range of affordable products, supported by services such as free shipping and free returns, aiming to make online shopping for sports gear convenient and financially low-risk for its customers.
Sources: Sportamore official site
Sportamore can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Sportamore official site
Sportamore is used by active women who are passionate about sports and fitness and who seek affordable, well-fitting athletic apparel and gear. Its target audience values convenient online shopping, including features like free shipping and returns, as part of maintaining a sporty, active lifestyle both in and out of the gym.
Sources: Sportamore official site
Sportamore is known for being a women-focused online sports retailer that combines affordability with a broad product range suited to active lifestyles. It is recognized for offering free shipping and returns, which reduces the financial risk of shopping online, and for positioning itself as a convenient, trusted destination for women's sports and fitness apparel.
Sources: Sportamore official site
Sportamore scores 24/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Sportamore has a weak AI-visibility profile at 24/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (51/100) and its weakest is visibility (0/100). It benefits from a global traffic rank of #1,576,755 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and a low Moz Domain Authority of 36/100. In a live check, Claude could already identify Sportamore from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Sportamore: American Spoon (79/100), spoga+gafa (79/100), SportDOG (79/100), Sportisimo (79/100).
A step up - brands to learn from: ZuPreem (81/100), Zulay Kitchen (81/100).
Category leader: DHL (97/100).
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