Researching the unexplained since 1882
Society for Psychical Research (spr.ac.uk) scores 73 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Education brands, Non-profit brands, Other brands, in the 34th percentile of 16256 Education brands.
The Society for Psychical Research (SPR) is a London-based non-profit organization founded in 1882, recognized as the world's first body dedicated to psychical research. It conducts scholarly, academically rigorous investigations into human experiences that challenge mainstream scientific models, such as paranormal and unexplained phenomena. The SPR serves researchers, academics, and individuals interested in parapsychology, positioning itself as a pioneering and authoritative institution bridging science and the unexplained.
| Brand Name | Society for Psychical Research |
|---|---|
| Domain | spr.ac.uk |
| Industry | Education, Non-profit |
| Founded | 1882 |
| Headquarters | London |
| Main Competitors | American Society for Psychical Research, Parapsychological Association (73/100), Rhine Research Center, Institute of Noetic Sciences (84/100), Society for Scientific Exploration (77/100) |
Moz Domain Authority 57/100 vs category average 49 / leader 97 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #401,912 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Society for Psychical Research has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "To conduct scholarly research into human experiences that challenge contemporary scientific models." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, Drupal.
Social footprint: verified profiles on X (Twitter), Facebook, Instagram, YouTube, GitHub; no detected presence on LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Society for Psychical Research?", Claude could identify the brand as of October 2026. The Society for Psychical Research is a British organization founded in 1882 to conduct scholarly investigation into paranormal and psychic phenomena, including telepathy, hauntings, and mediumship. It is one of the oldest and most established bodies in this field, publishing res Best known for Being the pioneering academic organization for the scientific study of paranormal phenomena since the 19th century.
When asked "Best brands similar to Society for Psychical Research?", Claude would recommend Society for Psychical Research as of October 2026. It's a genuinely notable and historically significant organization in parapsychology research, so it would come up naturally in discussions of credible bodies studying psychic phenomena.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Society for Psychical Research's main competitors in Education: Parapsychological Association (73/100), Institute of Noetic Sciences (84/100), Society for Scientific Exploration (77/100).
Sources: Brand Analyzer scan
The Society for Psychical Research (SPR) is a non-profit scholarly organization based in London, founded in 1882. It is recognized as the world's first organization dedicated specifically to psychical research, focusing on the scientific study of human experiences that fall outside conventional scientific explanation, such as paranormal phenomena.
Society for Psychical Research has moderate AI-search visibility, scoring 54/100 on Brand Analyzer's AI visibility composite (visibility 70, trust 26, recommendation 60). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Society for Psychical Research was founded in 1882. Society for Psychical Research operates in the Education category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Society for Psychical Research is headquartered in London. Society for Psychical Research operates in the Education category.
Sources: Wikidata
Society for Psychical Research scores 60/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Education options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Society for Psychical Research can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
The SPR is used by researchers, academics, and individuals with an interest in parapsychology and unexplained human experiences. Its audience includes those seeking scholarly, evidence-based perspectives on paranormal phenomena.
The SPR's prominence stems from its status as the world's first organization dedicated to psychical research, founded in 1882. Its long history and academically rigorous approach to studying paranormal and unexplained phenomena have established it as an authoritative reference point for researchers and individuals interested in parapsychology.
Society for Psychical Research scores 54/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Society for Psychical Research has a limited AI-visibility profile at 54/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (70/100) and its weakest is trust (26/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #401,912 (Tranco). The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Society for Psychical Research from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Society for Psychical Research: Society of Professional Journalists (SPJ) (73/100), Spectrum Industries (73/100), Springer Nature Link (73/100), Society for the Prevention of Teen Suicide (SPTS) (73/100).
A step up - brands to learn from: Zymo Research (81/100), Zutobi (81/100).
Category leader: Canva (97/100).
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