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Sravni (sravni.ru) scores 83 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Finance brands, Technology brands, in the 82nd percentile of 10590 Finance brands.
Sravni (sravni.ru) is a Russian financial and insurance marketplace founded in 2009, headquartered in Russia. It allows individuals to calculate and compare deposits, loans, mortgages, credit cards, and insurance products such as OSAGO and CASCO. The platform also provides ratings of banks and insurance companies, customer reviews, and a map of bank branches and ATMs. Its stated mission is to help people easily select and compare financial products to make favorable decisions, positioning itself as a leading financial marketplace in Russia.
| Brand Name | Sravni |
|---|---|
| Domain | sravni.ru |
| Industry | Finance, Technology |
| Founded | 2009 |
| Headquarters | Russia |
| Parent Company / Owner | Albert Popkov |
| Main Competitors | Banki.ru, Vsegdadengi, Finuslugi, Vyberu.ru, Bankiros (84/100) |
Moz Domain Authority 74/100 vs category average 40 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #21,339 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Расчет и сравнение вкладов, кредитов, ипотеки, кредитных карт. Калькуляторы страховок каско и ОСАГО. Рейтинги банков и страховых компаний, отзывы клиентов. Отделения и банкоматы на…" (Meta description: 26 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is RU-only, limiting citation in English-language AI answers.
Detected tech stack: Next.js, Nginx.
Social footprint: verified profiles on X (Twitter), LinkedIn, Facebook, Instagram, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Sravni?", Claude could identify the brand as of September 2026. Sravni.ru is a major Russian financial marketplace and comparison platform where users can compare and choose banking products, insurance, loans, credit cards, and other financial services from various providers. Best known for being one of Russia's leading online marketplaces for comparing financial products like loans, credit cards, and insurance.
When asked "Best brands similar to Sravni?", Claude would recommend Sravni as of September 2026. It's one of the most established and widely used financial comparison platforms in Russia, so it would naturally come up for users seeking similar services in that market.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Sravni offers calculators and comparison tools for bank deposits, loans, mortgages, and credit cards, insurance calculators for OSAGO and CASCO, ratings of banks and insurance companies, customer reviews, a map of bank branches and ATMs, and financial news.
Sources: Sravni official site
Sravni is a Russian online financial and insurance marketplace, founded in 2009 and headquartered in Russia. It aggregates financial and insurance products, allowing users to compare and select options such as deposits, loans, mortgages, credit cards, and insurance policies.
Sources: Sravni official site
Sravni has limited AI-search visibility, scoring 39/100 on Brand Analyzer's AI visibility composite (visibility 25, trust 47, recommendation 56). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Sravni official site
Sravni was founded in 2009. Sravni operates in the Finance category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Sravni is headquartered in Russia. Sravni operates in the Finance category.
Sources: Wikidata
Sravni provides calculators and comparison tools for deposits, loans, mortgages, and credit cards, as well as insurance calculators for OSAGO and CASCO policies. It also publishes ratings of banks and insurance companies, hosts customer reviews, and maps bank branches and ATMs, along with financial news.
Sources: Sravni official site
Sravni scores 56/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Finance options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Sravni official site
Sravni is known for being a leading Russian financial marketplace that lets users compare banking and insurance products, view bank and insurer ratings, and read customer reviews, all in one place.
Sources: Sravni official site
Sravni can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Sravni official site
Sravni is used by individuals in Russia seeking to compare and select financial products such as deposits, loans, mortgages, credit cards, and insurance policies like OSAGO and CASCO.
Sources: Sravni official site
Sravni is owned by or part of Albert Popkov. Sravni operates in the Finance category.
Sources: Wikidata
Sravni is positioned as a leading financial marketplace in Russia because it consolidates multiple financial and insurance comparison tools-deposits, loans, mortgages, credit cards, and insurance-into a single platform, along with ratings and reviews that help users make decisions without visiting multiple sites.
Sources: Sravni official site
Sravni scores 39/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Sravni has a weak AI-visibility profile at 39/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (56/100) and its weakest is visibility (25/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #21,339 (Tranco) and a Moz Domain Authority of 74/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Sravni from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Sravni: Square One (83/100), Sprinto (83/100), SS&C Technologies (83/100), Stasis (83/100).
A step up - brands to learn from: YNAB (91/100), Yoti (91/100).
Category leader: TradingView (97/100).
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