Schackglädje för alla
Schacksällskapet Manhem (ssmanhem.se) scores 68 out of 100 on Brand Analyzer, placing it in the Developing tier among Sports & Fitness brands, Education brands, Non-profit brands, in the 18th percentile of 11196 Sports & Fitness brands.
Schacksällskapet Manhem is a chess club based in Gothenburg, Sweden, founded in 1906. It is described as the city's largest and oldest chess club, offering training, competitions, and courses for children, juniors, adults, and veterans of all skill levels, from beginners to elite players. The club positions itself as an inclusive community promoting chess enjoyment for all ages. It operates as a non-profit organization within the sports and education sectors.
| Brand Name | Schacksällskapet Manhem |
|---|---|
| Domain | ssmanhem.se |
| Industry | Sports & Fitness, Education |
| Founded | 1906 |
| Headquarters | Gothenburg Municipality |
| Main Competitors | Stockholms Schacksällskap, SK Rockaden Stockholm, Lunds Akademiska Schacksällskap, Chess.com (94/100), Lichess (89/100) |
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Schacksällskapet Manhem är Göteborgs största schackklubb, grundad 1906, med träning och tävlingar för barn, juniorer och vuxna. Schackglädje för alla." (Meta description: 20 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is SV-only, limiting citation in English-language AI answers.
Detected tech stack: PHP, Apache, WordPress, Ghost.
Social footprint: verified profiles on YouTube, Instagram, Facebook; no detected presence on X (Twitter), LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is Schacksällskapet Manhem?", Claude could not identify the brand as of November 2026. I don't have reliable specific details about Schacksällskapet Manhem, which appears to be a Swedish chess club, likely because it's a small local club without much presence in my training data.
When asked "Best brands similar to Schacksällskapet Manhem?", Claude would not surface Schacksällskapet Manhem as of November 2026. I can't confidently recommend a specific local chess club I don't have verified information about.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Schacksällskapet Manhem's main competitors in Sports & Fitness: Chess.com (94/100), Lichess (89/100).
Sources: Brand Analyzer scan
Schacksällskapet Manhem offers chess training sessions, competitive tournaments, and courses designed for various skill levels, from beginners to elite players. Its programs cater to children, juniors, adults, and veterans, providing both instructional and competitive opportunities within a club community setting.
Schacksällskapet Manhem is a chess club located in Gothenburg, Sweden, founded in 1906. It is described as the largest and oldest chess club in the city, operating as a non-profit organization dedicated to chess training, competition, and community building for players of all ages and skill levels.
Schacksällskapet Manhem has limited AI-search visibility, scoring 26/100 on Brand Analyzer's AI visibility composite (visibility 15, trust 24, recommendation 48). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Schacksällskapet Manhem was founded in 1906. Schacksällskapet Manhem operates in the Sports & Fitness category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Schacksällskapet Manhem is headquartered in Gothenburg Municipality. Schacksällskapet Manhem operates in the Sports & Fitness category.
Sources: Wikidata
Schacksällskapet Manhem scores 48/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Sports & Fitness options. Recommendation depends on crawlability, structured data, and category authority.
Manhem is known for being Gothenburg's largest and oldest chess club, having been founded in 1906. It is recognized for its long-standing history, broad membership base, and comprehensive offerings that span all age groups and skill levels, from beginners to elite players.
Schacksällskapet Manhem can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Schacksällskapet Manhem serves children, juniors, adults, and veterans in Gothenburg who want to learn, practice, or compete in chess. Its programs are designed to accommodate people of all experience levels, from complete beginners to advanced or elite players.
Schacksällskapet Manhem scores 26/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Schacksällskapet Manhem has a weak AI-visibility profile at 26/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (48/100) and its weakest is visibility (15/100). It benefits from a Wikidata knowledge-graph entry, open access for AI crawlers (GPTBot, ClaudeBot, etc.) and machine-readable schema.org markup. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check (November 2026), Claude could not identify Schacksällskapet Manhem from memory, confirming the gaps above.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Schacksällskapet Manhem: Squash Magazine (68/100), SportBusiness (68/100), Stable Eyes (68/100), The Standard Club (68/100).
A step up - brands to learn from: YUM (71/100), Your School Games (71/100).
Category leader: Complex (97/100).
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