Scotland's first university, founded 1413
University of St Andrews (st-andrews.ac.uk) scores 79 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Education brands, in the 58th percentile of 6021 Education brands.
The University of St Andrews is a public university located in St Andrews, Fife, Scotland, UK. Founded in 1413, it is the oldest university in Scotland and among the oldest in the English-speaking world. It provides undergraduate and postgraduate teaching and research across a wide range of academic disciplines. The university is ranked as the UK's top-ranked institution and is recognized for high student satisfaction and research quality, combining a historic setting with modern academic programs for students, researchers, and academics.
| Brand Name | University of St Andrews |
|---|---|
| Domain | st-andrews.ac.uk |
| Industry | Education |
| Founded | 1413 |
| Headquarters | Fife |
| Main Competitors | University of Oxford (69/100), University of Cambridge (83/100), University of Edinburgh (71/100), Durham University (77/100), University of Glasgow (81/100), Imperial College London (91/100), London School of Economics (88/100), University College London (82/100) |
Moz Domain Authority 81/100 vs category average 50 / leader 99 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #9,089 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "To provide world-class teaching and research, fostering academic excellence within a historic and vibrant community." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s). Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Apache, Ghost, Angular.
Social footprint: verified profiles on X (Twitter), Instagram; no detected presence on Facebook, LinkedIn, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is University of St Andrews?", Claude could identify the brand as of September 2026. The University of St Andrews is Scotland's oldest university, founded in 1413, located in the town of St Andrews on the east coast of Fife. It's a highly selective research university known for strong programs in subjects like International Relations, Physics, Economics, and Medi Best known for Being Scotland's oldest university and famously where Prince William and Kate Middleton met and studied together.
When asked "Best brands similar to University of St Andrews?", Claude would recommend University of St Andrews as of September 2026. It's one of the most prestigious and recognizable UK universities, so it would naturally come up alongside Oxford, Cambridge, and Edinburgh in any list of top British institutions.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
University of St Andrews's main competitors in Education: University of Oxford (69/100), University of Cambridge (83/100), University of Edinburgh (71/100), Durham University (77/100), University of Glasgow (81/100).
Sources: Brand Analyzer scan
The University of St Andrews is a public university located in St Andrews, Fife, Scotland, UK. Founded in 1413, it is the oldest university in Scotland and one of the oldest universities in the English-speaking world.
University of St Andrews has moderate AI-search visibility, scoring 58/100 on Brand Analyzer's AI visibility composite (visibility 40, trust 71, recommendation 75). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
University of St Andrews was founded in 1413. University of St Andrews operates in the Education category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
University of St Andrews is headquartered in Fife. University of St Andrews operates in the Education category.
Sources: Wikidata
The University of St Andrews provides teaching and conducts research across a wide range of academic disciplines at the undergraduate and postgraduate levels, aiming to deliver world-class education within a historic academic community.
University of St Andrews scores 75/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Education options. Recommendation depends on crawlability, structured data, and category authority.
The university offers undergraduate and postgraduate degree programs, along with research opportunities across a wide range of academic disciplines.
St Andrews is known for being Scotland's oldest university and the UK's top-ranked institution, recognized for high student satisfaction and strong research quality, combined with its historic and vibrant academic setting.
As a long-established public university founded in 1413 and recognized as the UK's top-ranked institution with strong research quality and student satisfaction, St Andrews is a credible and reputable academic institution.
University of St Andrews can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
St Andrews serves prospective and current undergraduate and postgraduate students, as well as researchers and academics seeking a historically rich, top-ranked academic environment.
St Andrews is popular due to its ranking as the UK's top university, its historic prestige as Scotland's oldest institution, and its reputation for high student satisfaction and quality research and teaching.
University of St Andrews scores 58/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
University of St Andrews has a limited AI-visibility profile at 58/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (75/100) and its weakest is visibility (40/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #9,089 (Tranco) and a Moz Domain Authority of 81/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and thin schema.org structured data. In a live check, Claude could already identify University of St Andrews from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to University of St Andrews: Futures For All (79/100), Songsterr (79/100), St Christopher's Hospice (79/100), STEMscopes (Accelerate Learning) (79/100).
A step up - brands to learn from: YMCA of Greater New York (81/100), Viticus Group (81/100).
Category leader: Canva (97/100).
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