Ett enklare bolån
Stabelo (stabelo.se) scores 76 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Finance brands, Real Estate brands, in the 51st percentile of 17135 Finance brands.
Stabelo is a Swedish digital mortgage provider operating through stabelo.se. The company aims to make it easy for Swedish households to borrow for their homes, offering a simple and transparent way to arrange a mortgage. Customers can borrow up to 90% of a property's price or six times a household's annual income, up to 20,000,000 SEK. Stabelo positions itself as a customer-friendly, digital alternative to traditional banks for people in Sweden who are buying a home, moving an existing mortgage, or adding a supplementary loan.
| Brand Name | Stabelo |
|---|---|
| Domain | stabelo.se |
| Industry | Finance, Real Estate |
| Main Competitors | SBAB (84/100), Hypoteket (67/100), Enkla, Swedbank (83/100), SEB (77/100), Nordea (90/100), Handelsbanken (81/100), Länsförsäkringar Bank (77/100) |
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Välkommen till Stabelo" (Meta description too short (3 words). OG description present but brief) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 4 JSON-LD block(s), Organization schema, FAQ schema, Breadcrumb/Website schema, og:title, og:description, og:image, canonical.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is SV-only, limiting citation in English-language AI answers.
Detected tech stack: Nginx.
Social footprint: verified profiles on LinkedIn, Facebook, Instagram, YouTube, GitHub; no detected presence on X (Twitter) - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is Stabelo?", Claude could identify the brand as of November 2026. Stabelo is a Swedish fintech company that provides mortgage lending through a digital platform, partnering with banks and institutional investors to fund the loans while handling the customer-facing application process online. Best known for offering fully digital mortgage applications in Sweden.
When asked "Best brands similar to Stabelo?", Claude would recommend Stabelo as of November 2026. It's a notable player in Sweden's digital mortgage space, so it would come up when discussing fintech alternatives to traditional bank mortgages.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Stabelo's main competitors in Finance: SBAB (84/100), Hypoteket (67/100), Swedbank (83/100), SEB (77/100), Nordea (90/100).
Sources: Brand Analyzer scan
Stabelo has limited AI-search visibility, scoring 33/100 on Brand Analyzer's AI visibility composite (visibility 17, trust 35, recommendation 60). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Stabelo official site
Stabelo scores 60/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Finance options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Stabelo official site
Stabelo can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Stabelo official site
Stabelo offers mortgage loans (bolån) for private individuals and households in Sweden. Services include loans for purchasing a new home, transferring an existing mortgage to Stabelo, and taking out additional loans (tilläggslån) against an existing property. Borrowers can access up to 90% of a property's purchase price or six times the household's annual income, with a maximum loan amount of 20,000,000 SEK.
Sources: Stabelo official site
Stabelo is a Swedish digital mortgage company that operates through the website stabelo.se. It offers home loans (bolån) to private individuals and households in Sweden, positioning itself as a simple and transparent alternative to traditional bank mortgage processes.
Sources: Stabelo official site
Stabelo helps Swedish households obtain mortgages for buying a home, moving an existing mortgage to Stabelo, or taking out a supplementary loan on a property they already own. It offers loans of up to 90% of a property's purchase price or six times a household's annual income, capped at 20,000,000 SEK. The service is delivered digitally, aiming to simplify and streamline the mortgage application process compared to conventional banks.
Sources: Stabelo official site
Stabelo's services are used by private individuals and households in Sweden who want to buy a home, transfer their existing mortgage, or take out a supplementary loan on their property.
Sources: Stabelo official site
Stabelo scores 33/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Stabelo has a weak AI-visibility profile at 33/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (60/100) and its weakest is visibility (17/100). It benefits from a Wikidata knowledge-graph entry, open access for AI crawlers (GPTBot, ClaudeBot, etc.) and machine-readable schema.org markup. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data. In a live check, Claude could already identify Stabelo from memory (November 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Stabelo: Security Service Federal Credit Union (76/100), Spendbase (76/100), Stake DAO (76/100), Stake (76/100).
A step up - brands to learn from: Zurich Italia (81/100), Zurich Insurance Group (81/100).
Category leader: Stripe (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.