Koppla av med fiber
Open Infra (stadsnatsbolaget.se) scores 72 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Telecommunications brands, Technology brands, in the 29th percentile of 2992 Telecommunications brands.
Open Infra is a Swedish company providing fiber broadband infrastructure to private households. It was formed by unifying several previously separate brands-Stadsnätsbolaget, Öppna Stadsnät, and Svensk Infrastruktur-under a single name to simplify how customers find and order fiber connections. The company's mission is to make it easy for everyone to order and gain access to fiber broadband at their address, positioning itself as a unified, accessible fiber infrastructure provider in Sweden.
| Brand Name | Open Infra |
|---|---|
| Domain | stadsnatsbolaget.se |
| Industry | Telecommunications, Technology |
| Founded | 2012 |
| Headquarters | Austin |
| Main Competitors | IP-Only (76/100), Zitius (73/100), Telia (90/100), Bredband2 (84/100), Ownit (79/100), Com Hem (65/100), Utsikt Bredband (73/100) |
Moz Domain Authority 8/100 vs category average 43 / leader 99 - limited third-party links, so AI systems rarely encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Hej! Du har hamnat här för att du ville komma till Stadsnätsbolagets hemsida. Den sidan finns inte längre för vi har bytt namn till..." (No meta description. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is SV-only, limiting citation in English-language AI answers.
Detected tech stack: Nginx, WordPress, Ghost.
Social footprint: verified profiles on Facebook, LinkedIn, Instagram; no detected presence on X (Twitter), YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Open Infra?", Claude could not identify the brand as of October 2026. I don't genuinely recognize this specific company, possibly because it's a smaller Swedish municipal fiber network (stadsnät) operator or holding company with limited international presence or coverage in my training data.
When asked "Best brands similar to Open Infra?", Claude would not surface Open Infra as of October 2026. I can't vouch for specifics I don't actually know, so I wouldn't bring it up without genuine recognition of its offerings or reputation.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Open Infra's main competitors in Telecommunications: IP-Only (76/100), Zitius (73/100), Telia (90/100), Bredband2 (84/100), Ownit (79/100).
Sources: Brand Analyzer scan
Open Infra has low AI-search visibility, scoring 24/100 on Brand Analyzer's AI visibility composite (visibility 13, trust 28, recommendation 37). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Open Infra official site
Open Infra was founded in 2012. Open Infra operates in the Telecommunications category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Open Infra is headquartered in Austin. Open Infra operates in the Telecommunications category.
Sources: Wikidata
Open Infra scores 37/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Telecommunications options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Open Infra official site
Open Infra can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Open Infra official site
Open Infra is a Swedish fiber broadband infrastructure company formed by merging the previously separate brands Stadsnätsbolaget, Öppna Stadsnät, and Svensk Infrastruktur into a single unified brand. It operates in the telecommunications and technology sectors, focusing on providing fiber connections to private households across Sweden.
Sources: Open Infra official site
Open Infra builds and provides access to fiber broadband infrastructure, allowing private individuals and households in Sweden to order and connect to fiber internet at their address. It consolidates services previously offered under separate brand names into one streamlined offering.
Sources: Open Infra official site
Open Infra's services are used by private individuals and households in Sweden who want or are exploring the possibility of getting fiber broadband access at their address.
Sources: Open Infra official site
Open Infra scores 24/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Open Infra has a weak AI-visibility profile at 24/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (37/100) and its weakest is visibility (13/100). It benefits from a Wikidata knowledge-graph entry and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 8/100 and thin schema.org structured data. In a live check (October 2026), Claude could not identify Open Infra from memory, confirming the gaps above.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Open Infra: Sky Sport (72/100), SK텔링크 (72/100), S-terra (72/100), STTGDC (72/100).
A step up - brands to learn from: ZPE Systems (81/100), Zone.eu (81/100).
Category leader: GoTo (96/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.