Stake.us Brand Score: 67/100 - Developing tier

Fun & Free to Play Social Casino

Stake.us (stake.us) scores 67 out of 100 on Brand Analyzer, placing it in the Developing tier among Media & Entertainment brands, Other brands, in the 15th percentile of 11773 Media & Entertainment brands.

AI Snapshot

Stake.us is a free-to-play social casino and poker platform aimed at users in the United States. It offers casino-style and poker games without real-money gambling, positioning itself as America's leading social casino. The platform targets casual gamers and casino enthusiasts seeking entertainment through free, social gaming experiences rather than traditional wagering.

Key facts about Stake.us

Brand Name	Stake.us
Domain	stake.us
Industry	Media & Entertainment, Other
Main Competitors	Chumba Casino (77/100), LuckyLand Slots (66/100), Global Poker, Pulsz Casino (82/100), Fortune Coins, WOW Vegas

Evidence

Moz Domain Authority 39/100 vs category average 54 / leader 100 - limited third-party links, so AI systems rarely encounter mentions of the brand.

Ranked #17,322 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.

No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.

The homepage meta description reads "Unauthenticated home page banner for mobile, featuring a basketball, a diamond and a dice." (Meta description: 14 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.

Structured data on the homepage: og:title, og:description. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.

AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.

Detected tech stack: Cloudflare.

Social footprint: verified profiles on X (Twitter), LinkedIn, Facebook, Instagram, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.

0 Reddit mentions - community discussion signals real-world reputation to AI models.

Does AI know Stake.us?

Live results from asking a general-purpose AI assistant about the brand, checked September 2026.

When asked "What is Stake.us?", Claude could identify the brand as of September 2026. Stake.us is a social casino and sweepstakes site that lets US players use Gold Coins and Stake Cash to play slots, table games, and other casino-style content without it being classified as real-money gambling in most states. Best known for Being a sweepstakes-model social casino, sister brand to the offshore gambling site Stake.com, popular for slots and crypto-friendly redemptions.

When asked "Best brands similar to Stake.us?", Claude would recommend Stake.us as of September 2026. It's one of the most prominent sweepstakes casino platforms in the US market, so it would naturally come up alongside sites like Chumba or Pulsz.

People Also Ask About Stake.us

Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.

Who are Stake.us's main competitors?

Stake.us's main competitors in Media & Entertainment: Chumba Casino (77/100), LuckyLand Slots (66/100), Pulsz Casino (82/100).

Sources: Brand Analyzer scan

How visible is Stake.us in AI search?

Stake.us has limited AI-search visibility, scoring 25/100 on Brand Analyzer's AI visibility composite (visibility 25, trust 22, recommendation 27). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.

Sources: Stake.us official site

What products or services does Stake.us offer?

Stake.us offers a social casino platform featuring free-to-play casino-style games and poker. These offerings are designed to provide the excitement of casino gaming in a free, social format.

Sources: Stake.us official site

Does ChatGPT recommend Stake.us?

Stake.us scores 27/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority.

Sources: Stake.us official site

What is Stake.us?

Stake.us is a free-to-play social casino and poker platform designed for users in the United States. It provides casino-style and poker games for entertainment purposes without involving real-money gambling.

Sources: Stake.us official site

What does Stake.us do?

Stake.us offers a social casino and poker experience where users can play casino-style games and poker for free. It provides the entertainment and excitement of casino gaming without the financial risk associated with real-money gambling.

Sources: Stake.us official site

How can Stake.us improve its AI discoverability?

Stake.us can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.

Sources: Stake.us official site

Who uses Stake.us?

Stake.us is used by casual gamers and casino enthusiasts in the United States who are interested in free, social, and entertaining gambling-style games without real-money risk.

Sources: Stake.us official site

What is Stake.us known for?

Stake.us is known for being a free-to-play social casino and poker platform that positions itself as America's leading social casino, offering casino-style gaming entertainment without real-money risk.

Sources: Stake.us official site

Recommendations

• Define your brand colors - No brand colors were detected in your website CSS. Consistent colors increase brand recognition by up to 80%. (impact: high, effort: quick_win)
• Add a favicon and logo - No favicon was detected on your website, which suggests your brand may lack visual identity assets. A logo and favicon are fundamental to brand recognition. (impact: high, effort: moderate)
• Add structured data and Open Graph tags - Add JSON-LD structured data (Organization, FAQ schemas) and complete Open Graph tags (og:title, og:description, og:image, og:type). This helps AI systems and social platforms accurately represent your brand. (impact: high, effort: moderate)
• Add custom brand typography - No custom fonts were detected on your website. Choose a heading font and body font using a service like Google Fonts to establish typographic brand identity. (impact: medium, effort: quick_win)
• Add privacy policy and terms - Publish privacy policy and terms of service pages on your website. Free generators are available online. (impact: medium, effort: quick_win)

AI visibility

Stake.us scores 25/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.

Stake.us has a weak AI-visibility profile at 25/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (27/100) and its weakest is trust (22/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #17,322 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 39/100 and thin schema.org structured data. In a live check, Claude could already identify Stake.us from memory (September 2026) - a sign these signals are paying off.

Visibility - 25/100

• Wikipedia presence - 0/40
• Wikidata entity - 15/25
• Web popularity (Tranco) - 10/20
• Reddit visibility - 0/15

Trust - 22/100

• Domain Authority - 8/30
• Backlink trust (spam score) - 10/10
• Schema.org structured data - 0/25
• Knowledge graph anchors (sameAs) - 0/15
• llms.txt convention - 0/10
• Reddit sentiment (heuristic) - 4/10

Recommendation likelihood - 27/100

• robots.txt AI bot permissions - 22/30
• Sitemap.xml presence - 0/10
• Help center / Docs hub - 0/15
• FAQ presence - 0/15
• Category-relative authority - 5/20
• Category leader signals - 0/10

Score breakdown - 7 dimensions

The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.

• Name Quality - 100/100
• Digital Presence - 100/100
• Visual Identity - 0/100
• Messaging Clarity - 95/100
• Trust Foundation - 73/100
• AI Discoverability - 44/100
• Brand Authority - 40/100

Peer brands

Ranked closest to Stake.us: SSPL T10 (67/100), Square Enix (67/100), SteamPeek (67/100), Steer Studios (67/100).

A step up - brands to learn from: Ziggo GO (71/100), Zhangyue (71/100).

Category leader: Complex (97/100).

Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.

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