Now part of Kraken Staking
Staked (staked.us) scores 73 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Finance brands, Technology brands, in the 36th percentile of 16621 Finance brands.
Staked was a cryptocurrency staking service provider that offered secure staking infrastructure and account services for holders of Ethereum and other validator-based blockchain networks. The company has since been integrated into Kraken Staking, a service of the Kraken cryptocurrency exchange. Through this integration, former Staked users continue to access staking rewards and Ethereum validator reporting via Kraken's platform. Staked was based in New Mexico, in the southwestern United States, and operated in the finance and technology sectors, serving crypto investors seeking passive staking income.
| Brand Name | Staked |
|---|---|
| Domain | staked.us |
| Industry | Finance, Technology |
| Headquarters | New Mexico, United States |
| Parent Company / Owner | Kraken |
| Main Competitors | Lido Finance (83/100), Coinbase (83/100), Binance (68/100), Figment (89/100), Everstake (79/100), Blockdaemon (82/100) |
Moz Domain Authority 37/100 vs category average 39 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #208,787 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "To provide secure and reliable staking services for cryptocurrency holders through the Kraken platform." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: No structured data or Open Graph tags detected. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on X (Twitter), LinkedIn, Facebook, Instagram, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Staked?", Claude could identify the brand as of September 2026. Staked is a staking-as-a-service platform that allows institutional and retail crypto holders to earn staking rewards on proof-of-stake assets without running their own validator infrastructure. It was acquired by Kraken in 2021 and its technology now underpins Kraken's staking p Best known for Institutional-grade crypto staking infrastructure, later acquired by Kraken.
When asked "Best brands similar to Staked?", Claude would recommend Staked as of September 2026. It's a well-known name in the crypto staking space and relevant if someone asks about staking providers or platforms similar to it.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Staked's main competitors in Finance: Lido Finance (83/100), Coinbase (83/100), Binance (68/100), Figment (89/100), Everstake (79/100).
Sources: Brand Analyzer scan
Staked has low AI-search visibility, scoring 24/100 on Brand Analyzer's AI visibility composite (visibility 22, trust 15, recommendation 37). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Staked official site
Staked scores 37/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Finance options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Staked official site
Staked can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Staked official site
Staked offered staking infrastructure and account services for cryptocurrency holders, including support for earning staking rewards and Ethereum validator reporting. These services are now provided through Kraken Staking, which combines Staked's original offerings with Kraken's exchange platform to give users access to staking rewards and validator reporting tools.
Sources: Staked official site
Staked was a cryptocurrency staking service provider that offered infrastructure for earning staking rewards on validator-based blockchain networks such as Ethereum. It has since been integrated into Kraken Staking, a service offered by the Kraken cryptocurrency exchange, meaning Staked's technology and account services now operate under Kraken's platform rather than as a standalone entity.
Sources: Staked official site
Staked provided secure and reliable staking services for cryptocurrency holders, enabling them to earn staking rewards on networks like Ethereum. Its infrastructure handled validator operations and reporting. This functionality is now delivered through Kraken Staking, combining Staked's original staking expertise with Kraken's exchange infrastructure to give users continued access to staking rewards and Ethereum validator reporting.
Sources: Staked official site
Staked scores 24/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Staked has a weak AI-visibility profile at 24/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (37/100) and its weakest is trust (15/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #208,787 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 37/100 and thin schema.org structured data. In a live check, Claude could already identify Staked from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Staked: SRI Executive (73/100), Spotlight Reporting (73/100), Stargazr (73/100), Start-Up Chile (73/100).
A step up - brands to learn from: Zurich Italia (81/100), Zurich Insurance Group (81/100).
Category leader: Stripe (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.