Building Community by Making Games
Starbreeze Entertainment (starbreeze.com) scores 84 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Media & Entertainment brands, Technology brands, in the 77th percentile of 10276 Media & Entertainment brands.
Starbreeze Entertainment is a Swedish video game company founded in 1998 and headquartered in Stockholm. It operates as an independent developer, publisher, and distributor of PC and console games, with additional studios in Barcelona, Paris, and London. The company is known for the heisting genre, particularly its PAYDAY franchise, and targets gamers worldwide who enjoy action, heist, and cooperative multiplayer experiences.
| Brand Name | Starbreeze Entertainment |
|---|---|
| Domain | starbreeze.com |
| Industry | Media & Entertainment, Technology |
| Founded | 1998 |
| Headquarters | Stockholm |
| Main Competitors | Electronic Arts (95/100), Ubisoft (92/100), Take-Two Interactive (86/100), THQ Nordic (Embracer Group) (84/100), Valve Corporation (81/100), Focus Entertainment, Deep Silver (88/100) |
Moz Domain Authority 63/100 vs category average 54 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #83,020 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
Starbreeze Entertainment has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "An independent developer, publisher and distributor of PC and console games targeting the global market, with studios in Stockholm, Barcelona, Paris and London." (Meta description: 23 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Next.js, Cloudflare, WordPress.
Social footprint: verified profiles on Facebook, LinkedIn, X (Twitter), YouTube, Instagram, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Starbreeze Entertainment?", Claude could identify the brand as of September 2026. Starbreeze is a Swedish video game developer and publisher best known for creating cooperative shooter games and VR technology, and it's the studio behind the PAYDAY franchise. Best known for Creating the PAYDAY heist video game series.
When asked "Best brands similar to Starbreeze Entertainment?", Claude would recommend Starbreeze Entertainment as of September 2026. It's a notable name in cooperative shooter games and has a dedicated fanbase around PAYDAY, making it relevant in discussions of gaming studios.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Starbreeze Entertainment's main competitors in Media & Entertainment: Electronic Arts (95/100), Ubisoft (92/100), Take-Two Interactive (86/100), THQ Nordic (Embracer Group) (84/100), Valve Corporation (81/100).
Sources: Brand Analyzer scan
Starbreeze Entertainment is a Swedish video game company founded in 1998, headquartered in Stockholm, that operates as an independent developer, publisher, and distributor of PC and console games. It maintains studios in Stockholm, Barcelona, Paris, and London and targets the global gaming market.
Starbreeze Entertainment has moderate AI-search visibility, scoring 72/100 on Brand Analyzer's AI visibility composite (visibility 75, trust 66, recommendation 75). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Starbreeze Entertainment was founded in 1998. Starbreeze Entertainment operates in the Media & Entertainment category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Starbreeze Entertainment is headquartered in Stockholm. Starbreeze Entertainment operates in the Media & Entertainment category.
Sources: Wikidata
Starbreeze Entertainment offers PC and console video games, functioning as both a developer and publisher. Its most notable output includes titles in the heisting genre, such as the PAYDAY franchise, which involve cooperative multiplayer gameplay centered on heist scenarios.
Starbreeze Entertainment develops, publishes, and distributes video games for PC and console platforms. As an independent studio network with locations in Stockholm, Barcelona, Paris, and London, it creates gaming experiences for a global audience, with a particular focus on the heisting genre through franchises such as PAYDAY.
Starbreeze Entertainment scores 75/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Starbreeze Entertainment is known for its position in the heisting genre of video games, most notably through its PAYDAY franchise, which the company describes as a globally recognized game series. It is also known for operating as an independent developer and publisher across multiple international studio locations.
Starbreeze Entertainment can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Starbreeze Entertainment's games are used by PC and console gamers worldwide, particularly those interested in action, heist-themed, and cooperative multiplayer gaming experiences.
Starbreeze Entertainment scores 72/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Starbreeze Entertainment has a moderate AI-visibility profile at 72/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (75/100) and its weakest is trust (66/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #83,020 (Tranco). The main gaps holding it back: no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Starbreeze Entertainment from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Starbreeze Entertainment: Stansberry Research (84/100), The Standard (84/100), Steam (84/100), strategy+business (84/100).
A step up - brands to learn from: Yr (91/100), Yamaha Corporation (91/100).
Category leader: Complex (97/100).
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