Healthy people, healthy workplaces
Starling Minds (starlingminds.com) scores 75 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Healthcare brands, SaaS brands, in the 45th percentile of 17362 Healthcare brands.
Starling Minds is a digital mental health platform that provides personalized cognitive behavioral therapy (CBT) training to help individuals manage stress, anxiety, depression, and burnout. It is designed for employers and HR leaders seeking scalable, affordable mental health solutions for their workforce, as well as for employees seeking support. The platform combines clinically-backed CBT methods with technology to promote resilience and reduce costs linked to disengagement and turnover in workplaces.
| Brand Name | Starling Minds |
|---|---|
| Domain | starlingminds.com |
| Industry | Healthcare, SaaS |
| Main Competitors | Lyra Health (87/100), Spring Health (89/100), Modern Health (81/100), Headspace Health (95/100), Talkspace (90/100), BetterUp (81/100), AbleTo (76/100) |
Moz Domain Authority 32/100 vs category average 40 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #4,302,036 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Starling Minds is a personalized, digital CBT mental health support and training platform that helps people better manage stress, anxiety, and depression." (Meta description: 22 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Nginx, WordPress, Ghost, HubSpot.
Social footprint: verified profiles on Facebook, X (Twitter), LinkedIn, Instagram; no detected presence on YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Starling Minds?", Claude could identify the brand as of October 2026. Starling Minds is a digital mental health company that offers a CBT-based platform designed to help employees, particularly in high-stress professions like first responders and healthcare workers, manage stress, anxiety, and burnout. Best known for Its clinically-validated digital CBT program targeting workplace mental health and PTSD/PTSI, especially for public safety and frontline workers.
When asked "Best brands similar to Starling Minds?", Claude would recommend Starling Minds as of October 2026. It's a recognized player in the digital mental health/CBT space with a specific focus on first responders and workplace resilience, making it relevant for comparisons in employer-sponsored mental health solutions.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Starling Minds's main competitors in Healthcare: Lyra Health (87/100), Spring Health (89/100), Modern Health (81/100), Headspace Health (95/100), Talkspace (90/100).
Sources: Brand Analyzer scan
Starling Minds has low AI-search visibility, scoring 21/100 on Brand Analyzer's AI visibility composite (visibility 0, trust 33, recommendation 45). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Starling Minds official site
Starling Minds scores 45/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Healthcare options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Starling Minds official site
Starling Minds is a digital mental health platform that delivers personalized cognitive behavioral therapy (CBT) training to help people manage stress, anxiety, and depression. It is positioned as a mental health partner for employers, offering scalable, clinically-backed tools to support workforce well-being.
Sources: Starling Minds official site
Starling Minds provides a personalized, digital CBT-based platform that helps individuals build skills to manage stress, anxiety, depression, and burnout. For employers, it offers a scalable mental health solution intended to reduce costs linked to disengagement and turnover by improving employee resilience.
Sources: Starling Minds official site
Starling Minds can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Starling Minds official site
Starling Minds offers a digital platform providing personalized cognitive behavioral therapy (CBT) training and mental health support tools designed to help individuals manage stress, anxiety, depression, and burnout. It also provides an employer-facing service intended to support workplace mental health programs at scale.
Sources: Starling Minds official site
Starling Minds is used by employers and HR leaders seeking to support employee mental health, as well as by employees experiencing stress, anxiety, burnout, or depression who use the platform directly for CBT-based training and support.
Sources: Starling Minds official site
Starling Minds is known for offering a digital, CBT-based mental health training platform aimed at workplaces, combining clinical methods with technology to support employee mental health and resilience.
Sources: Starling Minds official site
Starling Minds scores 21/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Starling Minds has a weak AI-visibility profile at 21/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (45/100) and its weakest is visibility (0/100). It benefits from a global traffic rank of #4,302,036 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and a low Moz Domain Authority of 32/100. In a live check, Claude could already identify Starling Minds from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Starling Minds: Stanton Optical (75/100), Standard Imaging (75/100), Stiltz (75/100), St. Michael's Hospital Foundation (75/100).
A step up - brands to learn from: Zymo Research (81/100), Zurich Insurance Group (81/100).
Category leader: Booksy (96/100).
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