Jouw nieuwe baan start hier
Start People (startpeople.nl) scores 79 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Other brands, in the 74th percentile of 29209 Other brands.
Start People is a recruitment and temporary work agency operating in the Netherlands and Belgium, with experience dating back to 1977. It connects jobseekers with permanent and temporary positions across numerous vacancies while providing organizations with HR solutions to find suitable employees. The company offers personal coaching and training to candidates, positioning itself as a link between job seekers and employers focused on creating value through work.
| Brand Name | Start People |
|---|---|
| Domain | startpeople.nl |
| Industry | Other |
| Founded | 1977 |
| Main Competitors | Randstad (84/100), Adecco (83/100), Manpower (86/100), Tempo-Team (78/100), Unique (81/100), Olympia Uitzendbureau (83/100), YoungCapital (81/100), Actief Werkt (76/100) |
Moz Domain Authority 34/100 vs category average 37 / leader 94 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #597,656 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Kies uit meer dan 2000 vacatures voor vaste en tijdelijke banen bij Start People. Solliciteer direct online. Jouw nieuwe baan start hier!" (Meta description: 22 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: Microdata (Schema.org), og:title, og:description, og:image, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is NL-only, limiting citation in English-language AI answers.
Detected tech stack: Next.js.
Social footprint: verified profiles on LinkedIn, Facebook, Instagram, X (Twitter), GitHub; no detected presence on YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Start People?", Claude could identify the brand as of October 2026. Start People is a Dutch staffing and recruitment agency, part of the French Recruit People/Groupe Actual family, that places temporary and permanent workers in sectors like logistics, industry, administration and healthcare across the Netherlands. Best known for being one of the larger temp work and uitzendbureau agencies in the Netherlands.
When asked "Best brands similar to Start People?", Claude would recommend Start People as of October 2026. It's a well known uitzendbureau in the Dutch job market, so it would naturally come up alongside competitors like Randstad, Adecco and Tempo-Team.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Start People's main competitors in Other: Randstad (84/100), Adecco (83/100), Manpower (86/100), Tempo-Team (78/100), Unique (81/100).
Sources: Brand Analyzer scan
Start People offers access to vacancies for permanent and temporary jobs, online application services, personal coaching, and training/education for job seekers. For organizations, it provides HR solutions and staffing services to help them find suitable employees.
Sources: Start People official site
Start People is a recruitment and temporary work agency operating in the Netherlands and Belgium. It helps job seekers find permanent and temporary employment and assists organizations in finding suitable employees through staffing and HR solutions.
Sources: Start People official site
Start People has limited AI-search visibility, scoring 34/100 on Brand Analyzer's AI visibility composite (visibility 28, trust 26, recommendation 56). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Start People official site
Start People connects job seekers with vacancies for permanent and temporary positions, listing more than 2000 job openings that candidates can apply to directly online. It also provides organizations with HR solutions and support to find the right employees, along with personal coaching and training for job seekers.
Sources: Start People official site
Start People scores 56/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Other options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Start People official site
Start People can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Start People official site
Start People is used by job seekers looking for permanent or temporary employment, as well as by organizations seeking staffing solutions and HR advice to find appropriate personnel.
Sources: Start People official site
Start People is known for being a long-established recruitment and temporary staffing agency in the Netherlands and Belgium, with experience dating back to 1977. It is recognized for offering a large number of job vacancies and acting as an intermediary between job seekers and organizations.
Sources: Start People official site
Start People scores 34/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Start People has a weak AI-visibility profile at 34/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (56/100) and its weakest is trust (26/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #597,656 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 34/100 and thin schema.org structured data. In a live check, Claude could already identify Start People from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Start People: StarOfService (79/100), STANLEY (79/100), StartUp Health (79/100), Starwood Pet Travel (79/100).
A step up - brands to learn from: Zurich Insurance Group (81/100), ZuPreem (81/100).
Category leader: Accenture (97/100).
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