St Dalfour Brand Score: 72/100 - Brand-Ready tier

100% issu de fruits

St Dalfour (stdalfour.fr) scores 72 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Food & Beverage brands, in the 30th percentile of 3414 Food & Beverage brands.

AI Snapshot

St Dalfour is a French food brand founded in 1992 that specializes in fruit spreads made entirely from fruit. The company positions itself as a gourmet, quality-focused brand, with products distributed through more than 1,300 points of sale in French mass retail. Its stated mission is to create flavorful, authentic fruit spreads for fruit lovers, and its products have received multiple industry awards recognizing them as a staple ingredient in gastronomy.

Key facts about St Dalfour
Brand NameSt Dalfour
Domainstdalfour.fr
IndustryFood & Beverage
Founded1992
Main CompetitorsBonne Maman, Andros (85/100), Materne (80/100), Hero (70/100), Confipote (80/100), Smucker's (80/100)

Evidence

Moz Domain Authority 30/100 vs category average 44 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.

No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.

The homepage meta description reads "Créer des tartinades de fruits savoureuses et authentiques pour les amoureux des fruits." (No meta description) - this is the summary AI engines are most likely to quote.

Structured data on the homepage: 1 JSON-LD block(s), Breadcrumb/Website schema, og:title, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.

AI-crawler access: robots.txt mentions GPTBot, ClaudeBot, Google-Extended - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.

Content is FR-only, limiting citation in English-language AI answers.

Detected tech stack: Squarespace.

Social footprint: verified profiles on Instagram, YouTube, GitHub; no detected presence on LinkedIn, Facebook, X (Twitter) - consistent profiles reinforce the brand's identity across the web.

0 Reddit mentions - community discussion signals real-world reputation to AI models.

Does AI know St Dalfour?

Live results from asking a general-purpose AI assistant about the brand, checked September 2026.

When asked "What is St Dalfour?", Claude could identify the brand as of September 2026. St Dalfour is a French brand best known for its fruit spreads made without added refined sugar, sweetened instead with concentrated fruit juice, and it also produces other products like teas and honey. Best known for All-natural fruit spreads and jams sweetened only with fruit juice concentrate.

When asked "Best brands similar to St Dalfour?", Claude would recommend St Dalfour as of September 2026. It's a well-known and widely available brand for people seeking healthier, no-added-sugar jam alternatives.

People Also Ask About St Dalfour

Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.

Who are St Dalfour's main competitors?

St Dalfour's main competitors in Food & Beverage: Andros (85/100), Materne (80/100), Hero (70/100), Confipote (80/100), Smucker's (80/100).

Sources: Brand Analyzer scan

When was St Dalfour founded?

St Dalfour was founded in 1992. St Dalfour operates in the Food & Beverage category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.

Sources: Wikidata

Does ChatGPT recommend St Dalfour?

St Dalfour scores 45/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Food & Beverage options. Recommendation depends on crawlability, structured data, and category authority.

Sources: St Dalfour official site

How can St Dalfour improve its AI discoverability?

St Dalfour can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.

Sources: St Dalfour official site

What products or services does St Dalfour offer?

St Dalfour offers fruit spreads (tartinades de fruits) made entirely from fruit, positioned as gourmet and high-quality products within the Food & Beverage category.

Sources: St Dalfour official site

What is St Dalfour?

St Dalfour is a French food brand founded in 1992 that produces fruit spreads (tartinades de fruits) made entirely from fruit. It is categorized within the Food & Beverage industry and is positioned as a French, quality-driven, gourmet brand.

Sources: St Dalfour official site

What does St Dalfour do?

St Dalfour creates and sells fruit spreads made 100% from fruit, targeting consumers who value natural, high-quality food products. Its offerings are distributed through more than 1,300 points of sale in French grocery and retail chains.

Sources: St Dalfour official site

Recommendations

AI visibility

St Dalfour scores 29/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.

St Dalfour has a weak AI-visibility profile at 29/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (45/100) and its weakest is trust (23/100). It benefits from a Wikidata knowledge-graph entry and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 30/100 and thin schema.org structured data. In a live check, Claude could already identify St Dalfour from memory (September 2026) - a sign these signals are paying off.

Visibility - 23/100

Trust - 23/100

Recommendation likelihood - 45/100

Score breakdown - 7 dimensions

The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.

Peer brands

Ranked closest to St Dalfour: Soy Canada (72/100), SOSS Bros (72/100), Stouffer's (72/100), Strongbow (72/100).

A step up - brands to learn from: Zuppler (81/100), Yogi Tea (81/100).

Category leader: Target (97/100).

Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.

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