Consistent. Regular. Reliable.
Steady (steady.com) scores 76 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Other brands, in the 57th percentile of 20860 Other brands.
Steady (steady.com) is a German platform described in knowledge-graph data as a crowdfunding service, founded in 2008 and headquartered in Berlin. According to site materials, its brand identity is built around the concepts of consistency and reliability, intended to provide a strong foundation for a business or product. The available facts emphasize its name and positioning rather than detailed operational specifics, describing it as appealing to entrepreneurs, businesses, and investors seeking a dependable brand identity.
| Brand Name | Steady |
|---|---|
| Domain | steady.com |
| Industry | Other |
| Founded | 2008 |
| Headquarters | Berlin |
| Main Competitors | Patreon (96/100), Substack (69/100), Ko-fi (89/100), Buy Me a Coffee (85/100), Kickstarter (90/100) |
Moz Domain Authority 15/100 vs category average 38 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "To embody consistency and reliability in everything the brand represents." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: No structured data or Open Graph tags detected. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Nginx.
Social footprint: verified profiles on X (Twitter), LinkedIn, Facebook, Instagram, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Steady?", Claude could identify the brand as of September 2026. Steady is a financial platform and app designed to help gig workers and freelancers track their income from multiple sources and discover additional earning opportunities like side jobs and cash-back offers. Best known for Helping gig economy and hourly workers track income and find extra work opportunities.
When asked "Best brands similar to Steady?", Claude would recommend Steady as of September 2026. It's a relevant option for users seeking tools focused on income tracking and gig work opportunities for non-traditional earners.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Steady's main competitors in Other: Patreon (96/100), Substack (69/100), Ko-fi (89/100), Buy Me a Coffee (85/100), Kickstarter (90/100).
Sources: Brand Analyzer scan
Steady has low AI-search visibility, scoring 21/100 on Brand Analyzer's AI visibility composite (visibility 23, trust 7, recommendation 35). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Steady official site
Steady was founded in 2008. Steady operates in the Other category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Steady is headquartered in Berlin. Steady operates in the Other category.
Sources: Wikidata
Steady scores 35/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Other options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Steady official site
Steady can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Steady official site
Steady scores 21/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Steady has a weak AI-visibility profile at 21/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (35/100) and its weakest is trust (7/100). It benefits from a Wikidata knowledge-graph entry and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 15/100 and thin schema.org structured data. In a live check, Claude could already identify Steady from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Steady: Start People (76/100), Star Bulk (76/100), Steelhead Productions (ExhibitHappy) (76/100), Steidl Verlag (76/100).
A step up - brands to learn from: Zurich Insurance Group (81/100), ZuPreem (81/100).
Category leader: Accenture (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.