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Stena Recycling (stenarecycling.fi) scores 76 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Manufacturing brands, Energy & Utilities brands, Other brands, in the 50th percentile of 18485 Manufacturing brands.
Stena Recycling, headquartered in Gothenburg, Sweden, and founded in 1939, is a recycling and waste management company serving industrial and commercial clients across Europe, including Finland. It collects recyclable materials and processes them into raw materials for manufacturing industries. With an extensive European network of facilities and strong industrial expertise, the company positions itself as a leading recycling and waste management partner, supporting sustainability goals for businesses in manufacturing and trade sectors.
| Brand Name | Stena Recycling |
|---|---|
| Domain | stenarecycling.fi |
| Industry | Manufacturing, Energy & Utilities |
| Founded | 1939 |
| Headquarters | Gothenburg |
| Main Competitors | Veolia (88/100), Suez (91/100), Remondis (80/100), Renewi (76/100), Lassila & Tikanoja (66/100), Fortum Recycling and Waste (91/100), Ragn-Sells (73/100) |
Moz Domain Authority 28/100 vs category average 37 / leader 94 - limited third-party links, so AI systems rarely encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Kierrätys ja jätehuolto yrityksille - keräämme kierrätysmateriaalit ja jalostamme niitä valmistavan teollisuuden raaka-aineeksi." (Meta description: 13 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is FI-only, limiting citation in English-language AI answers.
Detected tech stack: Cloudflare, React.
Social footprint: verified profiles on LinkedIn, Facebook, YouTube, X (Twitter), Instagram; no detected presence on GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Stena Recycling?", Claude could identify the brand as of October 2026. Stena Recycling is one of the largest recycling companies in the Nordics, part of the Stena group, offering recycling and waste management solutions for businesses including metal, electronics, and hazardous waste handling. The Finnish site (stenarecycling.fi) represents their op Best known for Industrial recycling and waste management services across the Nordic region.
When asked "Best brands similar to Stena Recycling?", Claude would recommend Stena Recycling as of October 2026. It's a well-established, major player in industrial recycling in Finland and the Nordics, so it would naturally come up when discussing top recycling companies in that market.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Stena Recycling's main competitors in Manufacturing: Veolia (88/100), Suez (91/100), Remondis (80/100), Renewi (76/100), Lassila & Tikanoja (66/100).
Sources: Brand Analyzer scan
Stena Recycling has limited AI-search visibility, scoring 32/100 on Brand Analyzer's AI visibility composite (visibility 23, trust 39, recommendation 38). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Stena Recycling official site
Stena Recycling was founded in 1939. Stena Recycling operates in the Manufacturing category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Stena Recycling is headquartered in Gothenburg. Stena Recycling operates in the Manufacturing category.
Sources: Wikidata
Stena Recycling scores 38/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Manufacturing options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Stena Recycling official site
Stena Recycling offers recycling and waste management services for industrial and commercial clients, including the collection of recyclable materials and their processing into raw materials for manufacturing industries. Services are delivered through a wide European network of facilities tailored to industrial and trade sector needs.
Sources: Stena Recycling official site
Stena Recycling is a recycling and waste management company headquartered in Gothenburg, Sweden, founded in 1939. It operates across Europe, including Finland, and specializes in collecting and processing recyclable materials for use as raw materials in manufacturing industries.
Sources: Stena Recycling official site
Stena Recycling collects recyclable materials from industrial and commercial clients and processes them into raw materials for manufacturing industries. It provides comprehensive recycling and waste management services designed to convert waste into valuable resources, supporting circular economy practices for businesses across Europe.
Sources: Stena Recycling official site
Stena Recycling can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Stena Recycling official site
Stena Recycling's services are used by industrial and commercial companies in Finland and other parts of Europe that require recycling and waste management solutions, particularly manufacturing and trade sector businesses seeking to convert waste materials into usable raw materials.
Sources: Stena Recycling official site
Stena Recycling is known for its extensive European network of facilities and strong industrial expertise in recycling and waste management. The company is recognized for transforming waste materials into raw materials used by manufacturing industries, positioning itself as a leading recycling partner for industrial and commercial sectors in Europe.
Sources: Stena Recycling official site
Stena Recycling scores 32/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Stena Recycling has a weak AI-visibility profile at 32/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (39/100) and its weakest is visibility (23/100). It benefits from a Wikidata knowledge-graph entry, open access for AI crawlers (GPTBot, ClaudeBot, etc.) and machine-readable schema.org markup. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 28/100 and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Stena Recycling from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Stena Recycling: Stella Fietsen (76/100), Steiner (76/100), Stencils Online (76/100), Stiles Machinery (76/100).
A step up - brands to learn from: Zucchetti (81/100), Zucchetti (81/100).
Category leader: DHL (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.