Quality Stencils Since 2004
Stencil1 (stencil1.com) scores 60 out of 100 on Brand Analyzer, placing it in the Developing tier among E-commerce brands, Other brands, in the 6th percentile of 13763 E-commerce brands.
Stencil1 is a brand founded in 2004 by artist and designer Ed Roth, offering street art-inspired reusable stencils for DIY art, design, and home decor projects. The company provides customization tools intended to help customers create one-of-a-kind decorative items. Its positioning centers on combining street art aesthetics with practical stenciling products for a target audience of DIY enthusiasts, artists, and crafters seeking accessible ways to personalize art and decor.
| Brand Name | Stencil1 |
|---|---|
| Domain | stencil1.com |
| Industry | E-commerce, Other |
| Founded | 2004 |
| CEO | Ed Roth |
| Main Competitors | Cutting Edge Stencils (83/100), StenCilit, Royal Design Studio Stencils, Michaels (87/100), Cricut (82/100), Plaid Enterprises (FolkArt) (88/100) |
Moz Domain Authority 41/100 vs category average 44 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Stencil1 is a street art-inspired brand founded in 2004 by artist, painter, graphic designer and DIY enthusiast Ed Roth. Providing customers customization tools to enhance their li…" (Meta description: 43 words. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on X (Twitter), LinkedIn, Instagram, YouTube; no detected presence on Facebook, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Stencil1?", Claude could not identify the brand as of September 2026. I don't genuinely recognize Stencil1 as a specific company, likely because it's a small or niche e-commerce brand (possibly selling stencils for art, crafts, or home decor) without enough presence in my training data.
When asked "Best brands similar to Stencil1?", Claude would not surface Stencil1 as of September 2026. I can't recommend a brand I don't have verified knowledge of, since I'd risk giving inaccurate information.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Stencil1's main competitors in E-commerce: Cutting Edge Stencils (83/100), Michaels (87/100), Cricut (82/100), Plaid Enterprises (FolkArt) (88/100).
Sources: Brand Analyzer scan
Stencil1 has low AI-search visibility, scoring 14/100 on Brand Analyzer's AI visibility composite (visibility 0, trust 19, recommendation 32). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Stencil1 official site
Stencil1 scores 32/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Stencil1 official site
Stencil1 is a brand that designs and sells street art-inspired, reusable stencils for DIY art, design, and home decor projects. It was founded in 2004 by artist, painter, graphic designer, and DIY enthusiast Ed Roth.
Sources: Stencil1 official site
Stencil1 creates and sells customization tools, primarily reusable stencils, that allow customers to produce their own art, design, and decor items. The company's mission is centered on enabling DIY creativity through accessible stenciling products inspired by street art aesthetics.
Sources: Stencil1 official site
Stencil1 can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Stencil1 official site
Stencil1 offers reusable stencils designed for DIY art, design, and home decor projects. These products are described as customization tools intended to help customers create one-of-a-kind decorative and artistic items, reflecting a street art-inspired aesthetic developed by founder Ed Roth.
Sources: Stencil1 official site
Stencil1 is known for its street art-inspired stencil designs created by artist Ed Roth, which are marketed as high-quality, reusable tools for DIY art and home decor customization.
Sources: Stencil1 official site
Stencil1's products are used by DIY enthusiasts, artists, and crafters who want to create custom art, design, and decor items using reusable stencils. The brand targets individuals interested in personalizing their creative or home decor projects with street art-inspired designs.
Sources: Stencil1 official site
Stencil1 scores 14/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Stencil1 has a weak AI-visibility profile at 14/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (32/100) and its weakest is visibility (0/100). It benefits from a Moz Domain Authority of 41/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and thin schema.org structured data. In a live check (September 2026), Claude could not identify Stencil1 from memory, confirming the gaps above.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Stencil1: Specialty Food Partners (60/100), SoCal Diesel (60/100), Tejas Software Inc (60/100), TennisDiscount.eu (60/100).
A step up - brands to learn from: Zoologist Perfumes (71/100), Zeex (71/100).
Category leader: DHL (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.