Building New Zealand for 100 years
Stevenson (stevenson.co.nz) earns a Brand Analyzer score of 81 out of 100, placing it in the Strong Brand tier among Manufacturing brands, Real Estate brands, Other brands. Among 2031 Manufacturing brands analyzed, Stevenson ranks in the 93rd percentile (category average 67, leader 95). The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark. Dimension scores: Name Quality 93/100, Digital Presence 100/100, Visual Identity 97/100, Messaging Clarity 95/100, Trust Foundation 93/100, AI Discoverability 81/100, Brand Authority 28/100.
Stevenson is a New Zealand-based supplier of aggregates and concrete, operating for over 100 years as a division of Fulton Hogan. Rooted in Auckland's community history, the company combines long-standing manufacturing and innovation experience with IANZ accredited laboratories to provide reliable construction materials and testing services. Its offerings serve construction companies, civil engineers, builders, and roading contractors throughout New Zealand, supporting infrastructure and building projects with a focus on quality, loyalty, and community engagement.
| Brand Name | Stevenson |
|---|---|
| Domain | stevenson.co.nz |
| Industry | Manufacturing, Real Estate |
| Headquarters | Auckland, New Zealand |
| Parent Company / Owner | Fulton Hogan |
| Main Competitors | Firth Industries, Allied Concrete, Winstone Aggregates, Holcim New Zealand, McConnell Dowell |
Moz Domain Authority 25/100 vs category average 27 / leader 94 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Stevenson appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Stevenson deliver high-quality aggregates and concrete throughout New Zealand. Over 100 years manufacturing, innovating and supplying concrete" (Meta description: 17 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Nginx, WordPress, Ghost.
Social footprint: verified profiles on LinkedIn, Instagram, YouTube, X (Twitter), GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Stevenson scores 38/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Stevenson has a weak AI-visibility profile at 38/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (50/100) and its weakest is trust (33/100). It benefits from a Wikidata knowledge-graph entry and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 25/100 and thin schema.org structured data.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Stevenson's main competitors include Firth Industries, Allied Concrete, Winstone Aggregates, Holcim New Zealand, McConnell Dowell. These companies compete in the Manufacturing space for similar customers, offering comparable products or services.
Sources: Brand Analyzer scan
Popular alternatives to Stevenson include Firth Industries, Allied Concrete, Winstone Aggregates, Holcim New Zealand, McConnell Dowell. Each is an established option in the Manufacturing space; the best fit depends on your specific needs, budget, and required features.
Sources: Brand Analyzer scan
Stevenson has limited AI-search visibility, scoring 38/100 on Brand Analyzer's AI visibility composite (visibility 35, trust 33, recommendation 50). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Stevenson official site
Stevenson offers aggregates and concrete products for construction and infrastructure use, along with material testing services through its IANZ accredited laboratories. These offerings support building, civil engineering, and roading projects throughout New Zealand.
Sources: Stevenson official site
Stevenson and Firth Industries are competitors in Manufacturing. They target overlapping audiences; the right choice depends on your specific needs and priorities.
Sources: Brand Analyzer scan
Stevenson scores 50/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Manufacturing options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Stevenson official site
Stevenson is a New Zealand company that manufactures and supplies aggregates and concrete, operating as a long-standing division of Fulton Hogan. It has over 100 years of history in the construction materials industry, primarily serving the Auckland region and broader New Zealand market.
Sources: Stevenson official site
Stevenson manufactures and supplies high-quality aggregates and concrete for construction and infrastructure projects across New Zealand. It also operates IANZ accredited laboratories to test and ensure the quality of its materials, supporting builders, civil engineers, and roading contractors.
Sources: Stevenson official site
Stevenson can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Stevenson official site
Stevenson's products and services are used by construction companies, civil engineers, builders, and roading contractors across New Zealand who require aggregates, concrete, and material testing for their projects.
Sources: Stevenson official site
Stevenson is known for its over 100-year history of manufacturing and supplying aggregates and concrete in New Zealand, particularly in the Auckland region. It is recognized as a trusted, community-rooted supplier and a division of the larger construction company Fulton Hogan.
Sources: Stevenson official site
Ranked closest to Stevenson: Smith & Wesson (81/100), Renault Group (81/100), UniFirst (81/100), Wastebits (81/100).
A step up - brands to learn from: Yamaha Corporation (91/100), LEGO (91/100).
Category leader: Dassault Systèmes (95/100).