Caring for communities across the region
Mersey and West Lancashire Teaching Hospitals NHS Trust (sthk.nhs.uk) scores 71 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Healthcare brands, Government brands, in the 27th percentile of 18630 Healthcare brands.
Mersey and West Lancashire Teaching Hospitals NHS Trust is a National Health Service hospital trust that provides general hospital care alongside specialist regional services in burns, plastic surgery, and spinal injuries. It serves more than four million people across Merseyside, West Lancashire, Cheshire, the Isle of Man, and North Wales. Established in 2023, the trust combines local community healthcare with highly specialised regional treatment, positioning itself as a key provider of both everyday and complex medical services within the NHS framework for its catchment area.
| Brand Name | Mersey and West Lancashire Teaching Hospitals NHS Trust |
|---|---|
| Domain | sthk.nhs.uk |
| Industry | Healthcare, Government |
| Founded | 2023 |
| Main Competitors | Liverpool University Hospitals NHS Foundation Trust (63/100), Alder Hey Children's NHS Foundation Trust (73/100), Wrightington, Wigan and Leigh NHS Foundation Trust (70/100), Southport and Ormskirk Hospital NHS Trust (69/100), Betsi Cadwaladr University Health Board, Spire Healthcare (84/100), Circle Health Group (81/100) |
Moz Domain Authority 48/100 vs category average 40 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #3,661,306 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Mersey and West Lancashire Teaching Hospitals NHS Trust has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "We provide regional services for burns, plastic surgery, and spinal injuries, to more than four million people across Merseyside and West Lancashire, Cheshire, The Isle of Man and …" (Meta description: 30 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: PHP, Nginx.
Social footprint: verified profiles on Facebook, Instagram, YouTube, X (Twitter), LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Mersey and West Lancashire Teaching Hospitals NHS Trust?", Claude could identify the brand as of October 2026. This is an NHS hospital trust in England, formed from the merger of St Helens and Knowsley Teaching Hospitals NHS Trust with other local services, providing acute and community healthcare across St Helens, Knowsley, and West Lancashire. Best known for Providing NHS hospital and community healthcare services, including Whiston Hospital, in the St Helens, Knowsley, and West Lancashire areas.
When asked "Best brands similar to Mersey and West Lancashire Teaching Hospitals NHS Trust?", Claude would not surface Mersey and West Lancashire Teaching Hospitals NHS Trust as of October 2026. It's a regional public healthcare provider rather than a brand people compare when looking for similar companies or services.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Mersey and West Lancashire Teaching Hospitals NHS Trust's main competitors in Healthcare: Liverpool University Hospitals NHS Foundation Trust (63/100), Alder Hey Children's NHS Foundation Trust (73/100), Wrightington, Wigan and Leigh NHS Foundation Trust (70/100), Southport and Ormskirk Hospital NHS Trust (69/100), Spire Healthcare (84/100).
Sources: Brand Analyzer scan
The trust offers general hospital healthcare services along with specialist regional services including burns treatment, plastic surgery, and spinal injury care.
Sources: Mersey and West Lancashire Teaching Hospitals NHS Trust official site
Mersey and West Lancashire Teaching Hospitals NHS Trust has limited AI-search visibility, scoring 47/100 on Brand Analyzer's AI visibility composite (visibility 55, trust 29, recommendation 53). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Mersey and West Lancashire Teaching Hospitals NHS Trust official site
Mersey and West Lancashire Teaching Hospitals NHS Trust was founded in 2023. Mersey and West Lancashire Teaching Hospitals NHS Trust operates in the Healthcare category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
The trust provides general hospital healthcare services as well as specialist regional care in burns, plastic surgery, and spinal injuries. It serves over four million people across Merseyside, West Lancashire, Cheshire, the Isle of Man, and North Wales, combining community-level care with highly specialised treatment.
Sources: Mersey and West Lancashire Teaching Hospitals NHS Trust official site
Mersey and West Lancashire Teaching Hospitals NHS Trust scores 53/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Healthcare options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Mersey and West Lancashire Teaching Hospitals NHS Trust official site
Mersey and West Lancashire Teaching Hospitals NHS Trust can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Mersey and West Lancashire Teaching Hospitals NHS Trust official site
The trust is known for providing regional specialist services in burns treatment, plastic surgery, and spinal injury care, serving patients across a wide area including Merseyside, West Lancashire, Cheshire, the Isle of Man, and North Wales.
Sources: Mersey and West Lancashire Teaching Hospitals NHS Trust official site
The trust serves residents and patients across Merseyside, West Lancashire, Cheshire, the Isle of Man, and North Wales who require general hospital care or specialised treatment for burns, plastic surgery needs, or spinal injuries.
Sources: Mersey and West Lancashire Teaching Hospitals NHS Trust official site
Mersey and West Lancashire Teaching Hospitals NHS Trust scores 47/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Mersey and West Lancashire Teaching Hospitals NHS Trust has a limited AI-visibility profile at 47/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (55/100) and its weakest is trust (29/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #3,661,306 (Tranco). The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Mersey and West Lancashire Teaching Hospitals NHS Trust from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Mersey and West Lancashire Teaching Hospitals NHS Trust: Stendi (71/100), Starmark Software (71/100), St John Scotland (71/100), St. Mary's Health System (71/100).
A step up - brands to learn from: Zymo Research (81/100), Zurich Insurance Group (81/100).
Category leader: Booksy (96/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.