Naturally radiant skin for everyone
St. Ives (stives.com) scores 83 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among E-commerce brands, Fashion & Apparel brands, Other brands, in the 76th percentile of 7219 E-commerce brands.
St. Ives is a skincare brand offering face and body care products made with natural exfoliants and carefully sourced ingredients. Known for its iconic facial scrubs, the brand emphasizes affordability and effectiveness, targeting everyday consumers seeking natural skincare solutions. St. Ives positions itself as an accessible, nature-inspired brand within the broader skincare and personal care market.
| Brand Name | St. Ives |
|---|---|
| Domain | stives.com |
| Industry | E-commerce, Fashion & Apparel |
| Main Competitors | Neutrogena (92/100), Aveeno (77/100), Olay (91/100), Nivea (84/100), Burt's Bees (82/100), Cetaphil (77/100), The Body Shop (84/100) |
Moz Domain Authority 55/100 vs category average 43 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #1,074,522 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
St. Ives appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "To make sure we always use the best of out there for our skincare, we keep track of their growing seasons at home & elsewhere. Shop our skin care now!" (Meta description: 30 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: Microdata (Schema.org), og:title, og:description, og:image, og:type, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, Shopify.
Social footprint: verified profiles on Facebook, Instagram, YouTube, GitHub; no detected presence on X (Twitter), LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is St. Ives?", Claude could identify the brand as of September 2026. St. Ives is a personal care and skincare brand best known for its apricot scrub, and it's owned by Unilever and sold widely in drugstores and online retailers. Best known for St. Ives Apricot Scrub, an affordable exfoliating facial scrub.
When asked "Best brands similar to St. Ives?", Claude would recommend St. Ives as of September 2026. It's a widely recognized, budget-friendly skincare brand that often comes up alongside other drugstore beauty brands.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
St. Ives's main competitors in E-commerce: Neutrogena (92/100), Aveeno (77/100), Olay (91/100), Nivea (84/100), Burt's Bees (82/100).
Sources: Brand Analyzer scan
St. Ives has limited AI-search visibility, scoring 43/100 on Brand Analyzer's AI visibility composite (visibility 35, trust 43, recommendation 58). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: St. Ives official site
St. Ives offers a range of face and body care products, including its well-known facial scrubs made with 100% natural exfoliants, along with other skincare items designed for smooth, glowing skin.
Sources: St. Ives official site
St. Ives scores 58/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: St. Ives official site
St. Ives is a skincare brand that produces face and body care products, including its well-known facial scrubs, using natural exfoliants and carefully sourced ingredients.
Sources: St. Ives official site
St. Ives develops and sells skincare products such as facial scrubs, cleansers, and body care items designed to help consumers achieve smooth, glowing skin using naturally-derived ingredients.
Sources: St. Ives official site
St. Ives can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: St. Ives official site
St. Ives is known for its iconic facial scrubs made with natural exfoliants, as well as its broader range of affordable face and body care products.
Sources: St. Ives official site
St. Ives is used by everyday consumers seeking affordable, natural skincare solutions for their face and body.
Sources: St. Ives official site
St. Ives is popular for offering affordable, natural skincare solutions, particularly its iconic facial scrubs, which appeal to everyday consumers looking for effective face and body care without a high price point.
Sources: St. Ives official site
St. Ives scores 43/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
St. Ives has a limited AI-visibility profile at 43/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (58/100) and its weakest is visibility (35/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #1,074,522 (Tranco) and a Moz Domain Authority of 55/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and thin schema.org structured data. In a live check, Claude could already identify St. Ives from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to St. Ives: Steel Blue (83/100), Steamforged Games (83/100), Stone Island (83/100), Steam (83/100).
A step up - brands to learn from: Zoom (91/100), Zappos (91/100).
Category leader: DHL (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.