Healthcare and justice for sex workers
St. James Infirmary (stjamesinfirmary.org) scores 65 out of 100 on Brand Analyzer, placing it in the Developing tier among Healthcare brands, Non-profit brands, in the 12th percentile of 20973 Healthcare brands.
St. James Infirmary was a San Francisco-based community health organization that, for nearly 25 years, provided specialized health and support services to sex workers and to transgender, gender non-conforming, and intersex individuals, particularly those experiencing homelessness. It operated on a harm-reduction model rooted in community trust, positioning itself as a pioneering, peer-based health resource for a population often underserved by mainstream healthcare systems.
| Brand Name | St. James Infirmary |
|---|---|
| Domain | stjamesinfirmary.org |
| Industry | Healthcare, Non-profit |
| Headquarters | San Francisco, California |
| Main Competitors | Sex Workers Outreach Project (SWOP), Lyon-Martin Health Services (72/100), Larkin Street Youth Services (68/100), San Francisco AIDS Foundation (79/100) |
Moz Domain Authority 49/100 vs category average 40 / leader 97 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #2,492,932 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
St. James Infirmary appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Happy Holidays!" (No meta description. OG description present but brief) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: Microdata (Schema.org), og:title, og:description, og:image, og:type. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on Instagram, YouTube; no detected presence on X (Twitter), LinkedIn, Facebook, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is St. James Infirmary?", Claude could identify the brand as of November 2026. St. James Infirmary is a San Francisco based occupational health and safety clinic run by and for current and former sex workers, offering free medical care, counseling, and harm reduction services without judgment. It was founded in 1999 and is notable as one of the first clinic Best known for Being the first peer-based occupational health clinic for sex workers in the U.S.
When asked "Best brands similar to St. James Infirmary?", Claude would recommend St. James Infirmary as of November 2026. It's a pioneering and well-regarded organization in sex worker health and harm reduction, so it would be a relevant mention in that specific niche.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
St. James Infirmary's main competitors in Healthcare: Lyon-Martin Health Services (72/100), Larkin Street Youth Services (68/100), San Francisco AIDS Foundation (79/100).
Sources: Brand Analyzer scan
St. James Infirmary has limited AI-search visibility, scoring 31/100 on Brand Analyzer's AI visibility composite (visibility 31, trust 26, recommendation 37). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: St. James Infirmary official site
St. James Infirmary scores 37/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Healthcare options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: St. James Infirmary official site
St. James Infirmary can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: St. James Infirmary official site
St. James Infirmary was a community health organization based in San Francisco that served sex workers and transgender, gender non-conforming, and intersex individuals, especially those experiencing homelessness, for nearly 25 years.
Sources: St. James Infirmary official site
St. James Infirmary scores 31/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
St. James Infirmary has a weak AI-visibility profile at 31/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (37/100) and its weakest is trust (26/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #2,492,932 (Tranco) and a Moz Domain Authority of 49/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify St. James Infirmary from memory (November 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to St. James Infirmary: Steroid.com (65/100), STARLIMS (65/100), Sức khỏe & Đời sống (65/100), Summit Therapeutics Inc. (65/100).
A step up - brands to learn from: Zentralwohlfahrtsstelle der Juden in Deutschland e.V. (71/100), ZT Corporate (71/100).
Category leader: Booksy (96/100).
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