Spela, träna och lär dig schack
Stockholms Schackförbund (stockholmsschack.se) scores 70 out of 100 on Brand Analyzer, placing it in the Developing tier among Education brands, Sports & Fitness brands, Non-profit brands, in the 29th percentile of 29909 Education brands.
Stockholms Schackförbund is the regional chess federation for the Stockholm area in Sweden, founded in 1911. It promotes and develops chess through training, competitions, and educational programs for children, youth, schools, and adults. The organization coordinates a network of local clubs and organizes events including what it describes as the world's largest youth chess tournament, offered free of charge to participants. It positions itself as the central chess resource in Stockholm, serving players from beginners to competitive level.
| Brand Name | Stockholms Schackförbund |
|---|---|
| Domain | stockholmsschack.se |
| Industry | Education, Sports & Fitness |
| Founded | 1911 |
| Headquarters | Stockholm, Sweden |
| Main Competitors | Sveriges Schackförbund (77/100), Chess.com (94/100), Lichess (89/100), Skånes Schackförbund (48/100), Göteborgs Schackförbund |
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Välkommen till Stockholms Schackförbund! Här kan du hitta tips om var du kan träna, tävla och lära dig spela schack, samt läsa om allt som pågår inom schack i" (Meta description: 29 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 13 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, Product/Article schema, + Microdata, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is SV-only, limiting citation in English-language AI answers.
Detected tech stack: PHP, WordPress, Ghost.
Social footprint: verified profiles on Instagram, YouTube, LinkedIn, GitHub; no detected presence on Facebook, X (Twitter) - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is Stockholms Schackförbund?", Claude could identify the brand as of November 2026. Stockholms Schackförbund is the regional chess federation for the Stockholm area in Sweden, organizing tournaments, leagues, and chess activities for clubs and players under the umbrella of the Swedish Chess Federation. Best known for Organizing chess competitions and league play for clubs in the Stockholm region.
When asked "Best brands similar to Stockholms Schackförbund?", Claude would not surface Stockholms Schackförbund as of November 2026. It's a regional sports governing body rather than a brand in the education space that would come up when comparing education companies.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Stockholms Schackförbund's main competitors in Education: Sveriges Schackförbund (77/100), Chess.com (94/100), Lichess (89/100), Skånes Schackförbund (48/100).
Sources: Brand Analyzer scan
Stockholms Schackförbund offers chess training programs, competitive tournaments, and educational initiatives, including school chess programs. It coordinates a network of affiliated local chess clubs across the Stockholm region and organizes a large youth chess tournament that is free for participants.
Stockholms Schackförbund is the regional chess federation serving the Stockholm area in Sweden. Founded in 1911, it organizes and oversees chess activities across the region, including club networks, school programs, and tournaments for players of all ages and skill levels.
Stockholms Schackförbund has limited AI-search visibility, scoring 27/100 on Brand Analyzer's AI visibility composite (visibility 13, trust 28, recommendation 51). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Stockholms Schackförbund was founded in 1911. Stockholms Schackförbund operates in the Education category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Stockholms Schackförbund scores 51/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Education options. Recommendation depends on crawlability, structured data, and category authority.
Stockholms Schackförbund can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Stockholms Schackförbund serves children, youth, schools, and adults in the Stockholm region who want to learn, train, or compete in chess. Its programs cater to a wide range of participants, from beginners seeking to learn the game to experienced competitive players.
Stockholms Schackförbund is known for organizing what it describes as the world's largest youth chess tournament, which is free for participants. It is also recognized as the central coordinating body for chess clubs, training, and competitions throughout the Stockholm region.
Stockholms Schackförbund scores 27/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Stockholms Schackförbund has a weak AI-visibility profile at 27/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (51/100) and its weakest is visibility (13/100). It benefits from a Wikidata knowledge-graph entry, open access for AI crawlers (GPTBot, ClaudeBot, etc.) and machine-readable schema.org markup. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Stockholms Schackförbund from memory (November 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Stockholms Schackförbund: Stockholm Resilience Centre (70/100), St. Mary's Immaculate Conception Church (70/100), Bright Trading (70/100), Stonyhurst (70/100).
A step up - brands to learn from: 作业帮 (Zuoyebang) (71/100), Zentralwohlfahrtsstelle der Juden in Deutschland e.V. (71/100).
Category leader: Canva (97/100).
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