Excellence in law, tailored advice
Stone King (stoneking.co.uk) scores 79 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Legal brands, Non-profit brands, Education brands, in the 68th percentile of 3123 Legal brands.
Stone King is a UK law firm serving both private individuals and commercial clients, with particular expertise in the charity and education sectors. The firm is recognised by legal directories Chambers and the Legal 500 for its sector expertise. Stone King emphasises tailored, specialist legal advice, thought leadership, and the use of technology to support clients. It is positioned as a leading firm within its focus sectors, combining industry-specific knowledge with a broad private and commercial client base.
| Brand Name | Stone King |
|---|---|
| Domain | stoneking.co.uk |
| Industry | Legal, Non-profit |
| Main Competitors | Bates Wells, Wrigleys Solicitors, VWV (Veale Wasbrough Vizards) (82/100), Withers (82/100), Farrer & Co (64/100), Mills & Reeve (83/100), Winckworth Sherwood (78/100) |
Moz Domain Authority 42/100 vs category average 39 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #1,997,729 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "We have built a name for excellence with both our private and commercial clients. Our industry focus, including our leading reputation in the charity and education sectors, enables…" (Meta description: 37 words. No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Drupal.
Social footprint: verified profiles on LinkedIn, Facebook, Instagram, X (Twitter), GitHub; no detected presence on YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Stone King?", Claude could identify the brand as of September 2026. Stone King is a UK law firm headquartered in Bath, with additional offices across England, known for advising charities, faith organisations, schools, and other not-for-profit and education sector clients alongside general private client and commercial legal services. Best known for its specialist charity, education, and faith/religious institutions legal practice in the UK.
When asked "Best brands similar to Stone King?", Claude would recommend Stone King as of September 2026. It's a well-regarded UK firm with a distinctive niche in charity and education law, so it would be a relevant mention for someone asking about specialist legal advisors in that space.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Stone King's main competitors in Legal: VWV (Veale Wasbrough Vizards) (82/100), Withers (82/100), Farrer & Co (64/100), Mills & Reeve (83/100), Winckworth Sherwood (78/100).
Sources: Brand Analyzer scan
Stone King has limited AI-search visibility, scoring 26/100 on Brand Analyzer's AI visibility composite (visibility 13, trust 29, recommendation 45). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Stone King official site
Stone King scores 45/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Legal options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Stone King official site
Stone King can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Stone King official site
Stone King is a UK-based law firm that provides legal services to both private individuals and commercial clients. It is particularly known for its expertise in the charity and education sectors, and is recognised by legal ranking bodies such as Chambers and the Legal 500.
Sources: Stone King official site
Stone King scores 26/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Stone King has a weak AI-visibility profile at 26/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (45/100) and its weakest is visibility (13/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #1,997,729 (Tranco) and a Moz Domain Authority of 42/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Stone King from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Stone King: Solicitors Journal (79/100), Slater and Gordon Lawyers (79/100), Sullivan & Cromwell LLP (79/100), Surety Bond Authority (79/100).
A step up - brands to learn from: Wolf & Company (81/100), Wipfli (81/100).
Category leader: Law.com (96/100).
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